Singapore
Naomi Neo is a Singapore-based digital creator who has been building an online presence since her teenage blogging years, evolving from a personal lifestyle…
Total Followers -0.5%
2.8M
Across Instagram, TikTok
Primary Platform
1M followers · 36% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +611 +0.1% | +0 +0.0% | +0 +0.0% | +611 |
| Last 30 days | -14051 -1.4% | +0 +0.0% | +0 +0.0% | -14051 |
| Last 90 days | -1425 -0.1% | +0 +0.0% | +0 +0.0% | -1425 |
| Last 365 days | -1425 -0.1% | +0 +0.0% | +0 +0.0% | -1425 |
Daily follower snapshots from CreatorDB's longitudinal index.
Naomi Neo is a Singapore-based digital creator who has been building an online presence since her teenage blogging years, evolving from a personal lifestyle blogger into one of the country's more established content entrepreneurs. Across Instagram and TikTok she commands a combined following in the millions, posting a mix of family life, fashion, fitness, and candid lifestyle content. Her captions read casual and conversational — "just a normal fri afternoon," "just human" — a deliberately low-key tone that contrasts with the polished visual production of her feed. Recent content threads include Mother's Day reflections, prank reactions, and physique-focused posts, suggesting a creator who has matured her output alongside her audience.
Naomi Neo operates as a Singapore-based lifestyle-entrepreneur creator whose content naturally bridges three high-value verticals: automotive (Porsche, Lamborghini, BMW, JDM and F1 edits dominate her hashtag mix), aesthetic and skincare clinics (Korean skin, acne and skin-tightening treatments), and premium family/parenting (Kenzo Kids, Kids21). Cross-platform reach is split between Instagram and a larger TikTok presence, with TikTok engagement running well above macro-tier norms and Instagram holding above category median. Audience is concentrated in Singapore with strong Malaysia, US and Thailand spillover — useful for SEA regional campaigns. Demonstrated brand work spans clinic partnerships (V&S Clinic, Aura Bangkok Clinic) and luxury kidswear retail (Kids21, Kenzo Kids), and she additionally fronts her own F&B and wellness ventures under Sushi Yujo, Shinrai and Empath.global.
Benchmark estimates for a creator at Naomi Neo's tier (Macro, 2.8M combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
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Naomi Neo is the founder of Empath Global and is connected to a portfolio of F&B and lifestyle brands in Singapore including Sushi Yujo, Shinrai, Sapoto, Satori Yakitori, and So Salon. She regularly features these businesses in her Instagram content alongside her personal posts.
Yes, Naomi Neo is based in Singapore, and Singapore makes up the largest share of her audience at roughly 42%. She also pulls strong followings from Malaysia, the United States, and Thailand.
Empath Global is the brand Naomi Neo founded and the one she pins at the top of her Instagram bio. It sits at the center of her business identity alongside her F&B ventures like Sushi Yujo and Satori Yakitori.
Yes, Naomi Neo is a mom and frequently shares family content, including a Mother's Day post where she joked her face was as locked in as her physique. Her captions and hashtags like #kenzokids and #kids21 reflect how often her children appear in her feed.
Cars are one of her biggest content pillars on TikTok — her posts get tagged with #cartok, #carsoftiktok, and brands like Porsche, Lamborghini, BMW, and Nissan JDM builds. She also posts F1 and Formula 1 content, which is a big reason her audience skews around 92% male.
Naomi Neo regularly tags Korean and Asian aesthetic clinics in her content, including V&S Clinic Myeongdong and Aura Bangkok Clinic, often around skin tightening and acne treatments. These appear as some of her most-used hashtags.
Naomi Neo occasionally posts prank content with her family — one of her recent captions reads "not sure how to feel about this prank still." Prank reactions and family moments are a recurring style in her Instagram Reels and TikTok uploads.
She has a larger raw following on TikTok, with around 1.8M followers versus roughly 1M on Instagram, and her TikTok engagement rate also runs higher at about 4.1%. Instagram remains her primary brand-deal platform, however.
As a Macro-tier creator in Singapore, Naomi Neo's rates sit in the mid five-figure USD range for an Instagram Reel and a similar band for a TikTok video, with Stories priced significantly lower. Her business inquiries go through business@naomineo.com.
Her audience is predominantly male (around 92%) and young, with nearly half between 18 and 24 and another third in the 25–34 bracket. Geographically it's anchored in Singapore and Southeast Asia, with notable reach into the US and Pakistan.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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