United States
Namuuntur, known to her followers as Nami, is a 21-year-old NYU student and lifestyle creator splitting her time between New York City and Shanghai.
Total Followers -0.2%
364K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
16K followers · 4% of audience
Engagement
15.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.3K–$8.3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -649 -0.4% | -109 -0.1% | -758 |
| Last 30 days | +0 +0.0% | -682 -0.4% | -199 -0.1% | -881 |
| Last 90 days | +306 +1.9% | -599 -0.4% | +1K +0.7% | +921 |
| Last 365 days | +306 +1.9% | -599 -0.4% | +1K +0.7% | +921 |
Daily follower snapshots from CreatorDB's longitudinal index.
Namuuntur, known to her followers as Nami, is a 21-year-old NYU student and lifestyle creator splitting her time between New York City and Shanghai. Her content centers on Chinese culture and travel — snack taste tests, city guides, and study-in-China vlogs — alongside skincare routines and campus fashion styling. Her Mongolian name and evident personal familiarity with East Asian culture lend her China-focused content an authenticity that goes beyond the typical Western travel format. Her active presence on RedNote (Xiaohongshu) alongside Instagram, TikTok, and YouTube reflects a deliberate effort to build audience on both sides of the Pacific — a relatively uncommon positioning for a US-based college creator.
Nami's audience is predominantly young and female — the 18-to-24 bracket makes up the majority — concentrated in the United States with meaningful secondary clusters in Taiwan, South Korea, and Canada, mirroring the dual appeal of her content: relatable college-lifestyle posts for Western viewers and genuine cultural immersion for diaspora audiences. Engagement rates run well above category norms, suggesting a tightly bonded community relative to her mid-tier follower count. Represented by Underscore Talent and already partnered with Urban Outfitters on fashion content, she is naturally positioned for deeper deals in beauty, travel, and East Asian cultural categories as her platform presence matures.
Namuuntur reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. Demonstrated partners include Urban Outfitters. Engagement on YouTube runs around 15.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in vlog and related categories, Namuuntur offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Namuuntur's tier (Mid, 364K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Namuuntur is a Mongolian given name — "Namuun" in Mongolian generally means calm or gentle. It's a distinctive name in Western digital-creator spaces, which makes her instantly recognizable across platforms. In business and management contexts she shortens it to "Nami," as seen in her booking email handles.
Yes, Namuuntur is a student at New York University, which she openly lists in both her Instagram and TikTok bios. A lot of her content reflects the lifestyle of a 21-year-old navigating college life in New York City alongside travel and time spent abroad.
Namuuntur splits her time between New York City and Shanghai, signaled in her Instagram bio with "nyc/sh." That dual base is why her content blends NYC student life with China travel vlogs, Chinese food, and cultural content rooted in firsthand experience.
Yes, Namuuntur is active on Rednote — also known as Xiaohongshu or Little Red Book — under the handle @namuuntur. She lists it directly in her YouTube bio alongside TikTok and Instagram, making her one of the relatively few Western-based creators with a deliberate presence on that platform.
Namuuntur shared her personal weight-loss journey in a dedicated video that included ten tips for fast and healthy weight loss, covering both diet changes and lifestyle habits. She presented it as a sustainable approach rather than a crash diet, which resonated strongly with her predominantly young female audience.
Skincare is a consistent content pillar for Namuuntur, with a particular focus on achieving the smooth, luminous look known as glass skin. She uses hashtags like #glassskin, #skincareroutine, and #skincaretips, suggesting she shares step-by-step routines and product picks alongside her lifestyle and travel posts.
Yes, Chinese snacks and taste-test content are a recognizable part of Namuuntur's output, backed by hashtags like #chinesesnacks and #chinatravel. Her time in Shanghai gives those videos an authenticity that sets them apart from creators who cover similar topics purely as trend content.
Namuuntur has a sponsored partnership with Urban Outfitters, for which she created styling content built around outfits across different parts of her semester. The collaboration was promoted on Instagram in 2026 and fits naturally with her aesthetic as a college-age, NYC-based creator.
Namuuntur uses "Nami" as a shorthand in professional and management contexts — her booking contact at Underscore Talent is listed as nami@underscoretalent.com. Across all her social platforms she keeps the full handle @namuuntur, maintaining a consistent brand identity.
Namuuntur posts on YouTube, Instagram, TikTok, and Rednote, all under the handle @namuuntur. Her TikTok and Instagram carry her largest followings, but her YouTube channel stands out for generating engagement that runs well above the category average for its size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@namuuntur · YouTube
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