Thailand
Namrata Pathania is an Indian digital creator with roots split between Delhi and Mumbai, active primarily on Instagram where she has built a following in the low-to-mid hundreds of thousands.
Total Followers -0.9%
814K
Across Instagram
Primary Platform
YouTube
814K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$28K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 813,825 | -7K | 2.1% | 1.4 | 11 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +163 +0.0% | +0 +0.0% | +0 +0.0% | +163 |
| Last 30 days | -7487 -0.9% | +0 +0.0% | +0 +0.0% | -7487 |
| Last 90 days | -6104 -0.8% | +0 +0.0% | +0 +0.0% | -6104 |
| Last 365 days | -6104 -0.8% | +0 +0.0% | +0 +0.0% | -6104 |
Daily follower snapshots from CreatorDB's longitudinal index.
Namrata Pathania is an Indian digital creator with roots split between Delhi and Mumbai, active primarily on Instagram where she has built a following in the low-to-mid hundreds of thousands. Her content sits at the intersection of beauty and lifestyle humor — haircare tutorials and product-driven posts anchor one side of her output, while relatable, meme-adjacent content aimed at young women fills the other. That combination gives her a versatile identity: approachable enough for casual entertainment, yet specific enough to credibly carry beauty and wellness sponsorships. She is represented by Chtrbox, one of India's more established influencer-marketing platforms, which signals a degree of professionalization and positions her within the organized tier of Indian creator commerce.
Her audience is overwhelmingly young and Indian — the 18-to-34 bracket accounts for roughly three-quarters of her following, and India drives the clear majority of her reach, with smaller pockets in Southeast Asia and Latin America that likely reflect algorithmic spread rather than deliberate international targeting. The near-even gender split is somewhat unusual for a creator whose content leans heavily into haircare and 'girls'-tagged relatability, suggesting her humor-forward posts pull in a broader demographic than her beauty content alone would. With engagement tracking above the category median, she holds genuine resonance within her core base. As the Indian influencer market matures and brands increasingly look for mid-tier creators who can blend entertainment with category authority, Namrata's dual-format positioning in beauty and relatable lifestyle content gives her a durable lane, particularly with haircare, personal care, and everyday consumer brands seeking Hindi-speaking audiences.
Namrata_Pathania reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via Instagram Reels and Stories. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in comedy and related categories, Namrata_Pathania offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Namrata_Pathania's tier (Mid, 814K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Namrata Pathania creates a blend of haircare tutorials, hair growth advice, and relatable comedy content aimed at young Indian audiences. Her top hashtags — including #haircare, #hairgrowth, #relatable, #meme, and #funny — reveal two clear content pillars: beauty tips and lifestyle humor. Both feed a largely 18–34 Indian fanbase across Instagram and YouTube.
Haircare and hair growth are among the most consistent themes in Namrata Pathania's content, with #hairgrowth and #haircare appearing regularly in her posts. She appears to mix personal-experience-style advice with sponsored product content, making haircare a core part of her brand identity.
Namrata Pathania's own Instagram bio reads "Del/Bom, India," indicating she splits her time between Delhi and Mumbai. Moving between both cities is common among Indian digital creators who want access to brand networks and production resources across India's two biggest entertainment hubs.
Namrata Pathania's Instagram bio credits @chtrbox as her management. Chtrbox is one of India's established influencer marketing agencies, connecting creators with paid partnership opportunities. Brands looking to collaborate with her would typically route inquiries through Chtrbox.
The #ad hashtag appears regularly in Namrata Pathania's posts alongside #haircare and #hairgrowth, confirming she takes on paid brand partnerships in the beauty space. Her engaged audience and relatable content style make her a natural fit for haircare campaigns targeting young urban Indians.
Despite tagging content with #girls and leaning into relatable female experiences, Namrata Pathania's audience is almost evenly split — with a slight male majority. The 18–34 age group dominates her fanbase, suggesting her humor and lifestyle content pulls in a broad young adult crowd beyond a purely female demographic.
Relatable and meme-style content is a consistent part of Namrata Pathania's output, reflected in hashtags like #relatable, #meme, #funny, and #girls across her posts. This comedy lane sits alongside her haircare content and appears to help her reach a wider young Indian audience beyond beauty followers alone.
YouTube is listed as her primary platform, but Namrata Pathania has built her largest visible following — approaching nearly a million — on Instagram. She operates across both platforms, with Instagram currently serving as her most active and publicly engaged channel.
Namrata Pathania has approaching nearly a million followers on Instagram, placing her solidly in the mid-tier creator range. Her engagement rate runs above the category average for creators at this follower level, which tends to make her an appealing option for brand partners seeking meaningful audience interaction.
Namrata Pathania is from India, with her own bio placing her across Delhi and Mumbai. The overwhelming majority of her audience is also India-based, reflecting how closely her haircare advice and relatable comedy content align with young urban Indian culture.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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