India
Nami is a creator with a presence on Instagram (28,392 followers), TikTok (79,600 followers), based in India.
Total Followers +0.1%
108K
Across Instagram, TikTok
Primary Platform
28K followers · 26% of audience
Engagement
0.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $710–$2K / IG post
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| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +96 +0.1% | +0 +0.0% | +96 |
| Last 90 days | +0 +0.0% | +199 +0.3% | +0 +0.0% | +199 |
| Last 365 days | +0 +0.0% | +199 +0.3% | +0 +0.0% | +199 |
Daily follower snapshots from CreatorDB's longitudinal index.
Nami is a creator with a presence on Instagram (28,392 followers), TikTok (79,600 followers), based in India. Their content sits in the mental health & wellness space. Their Instagram bio reads: "Namì means nice. We craft every jewelry piece with a consideration for wear, feel and versatile styling. Handmade in the Philippines.". The full audience and engagement breakdown is below.
Nami reaches an audience concentrated in India primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in fitness and related categories, Nami offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nami's tier (Mid, 108K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Namì is a Filipino word meaning "nice", chosen to reflect the care and intentionality the brand puts into every piece. The jewelry label is handmade in the Philippines and built around wearability, feel, and versatile everyday styling.
Yes — the brand states directly in their bio that all pieces are handmade in the Philippines. Their Instagram content reinforces this with behind-the-scenes looks at their production process and collection reveals.
The Charmed Life collection is one of Namì's jewelry lines, promoted through behind-the-scenes content on Instagram. The BTS rollout was produced in collaboration with @mariaisabel, giving followers an up-close look at how the pieces come together.
They are two completely separate organizations sharing the same social handle. On Instagram, @nami is the Filipino jewelry brand Namì, posting gold jewelry and collection launches. On TikTok, the same handle belongs to the National Alliance on Mental Illness, a major U.S. mental health nonprofit — an entirely unrelated entity.
The NAMI HelpLine is a free, nationwide peer-support service run by the National Alliance on Mental Illness, staffed by trained volunteers who frequently have their own lived experience with mental health conditions. NAMI has highlighted staff like Gil, who first joined the HelpLine as an intern before taking on a larger role there.
NamiCon is NAMI's annual national conference, bringing together people with lived mental health experience, their families, advocates, and professionals in one place. It appears consistently among NAMI's top promoted hashtags and is one of the organization's flagship community events each year.
Bebe Moore Campbell was an African American author and mental health advocate who co-founded a NAMI affiliate in Los Angeles focused on serving the Black community. After her death in 2006, Congress designated July as Bebe Moore Campbell National Minority Mental Health Awareness Month — a campaign NAMI leads annually and actively promotes using her name in their social content.
Minority Mental Health Awareness Month falls every July and spotlights the unique mental health challenges faced by communities of color and other minority groups. NAMI is one of the primary organizations driving visibility during this period, consistently using hashtags like #minoritymentalhealth and #bebemoorecampbell across their platforms.
Yes — youth mental health is a recurring focus in NAMI's social output, reflected in hashtags like #youthmentalhealth and affirmations like #youarenotalone. Their posts regularly deliver accessible reminders to pause and take breaks, with a tone clearly aimed at making mental health conversations approachable for younger audiences.
@nami maintains a presence on both Instagram and TikTok, though the two accounts represent entirely different organizations — Namì jewelry on Instagram and the National Alliance on Mental Illness on TikTok. The TikTok account generates considerably stronger audience engagement than the Instagram side.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nami · Instagram
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