India
Namastejuli — whose handle fuses the Hindi greeting 'Namaste' with her given name Juli — is an Indian-German lifestyle and beauty creator based in Goa, India.
Total Followers -0.2%
4.6M
Across YouTube, Instagram
Primary Platform
YouTube
3.4M followers · 73% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1772 -0.1% | +0 +0.0% | -1772 |
| Last 30 days | +0 +0.0% | -8862 -0.7% | +0 +0.0% | -8862 |
| Last 90 days | -10050 -0.3% | -27220 -2.1% | +0 +0.0% | -37270 |
| Last 365 days | -10050 -0.3% | -27220 -2.1% | +0 +0.0% | -37270 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Garnier India Beauty / Skincare | Sponsored content | 2023–2024 | — | |
| AJS Realty Real Estate | Founder / owned brand | Long-term | — |
Namastejuli — whose handle fuses the Hindi greeting 'Namaste' with her given name Juli — is an Indian-German lifestyle and beauty creator based in Goa, India. Her dual cultural identity sits at the centre of her content proposition: she documents life as a mixed-heritage woman navigating India's coastal culture, beauty routines, and relationship dynamics, generating a sense of everyday authenticity that resonates well beyond a typical travel or beauty channel. Operating primarily on YouTube, where she commands a multi-million subscriber base, she publishes a steady mix of vlogs, beauty how-tos, and couple-oriented content, with Goa's laid-back aesthetic providing a distinctive visual backdrop that differentiates her from creators based in India's major metros.
Her engagement rate sits notably above the category median, signalling an audience that actively participates rather than passively scrolling — a meaningful asset given her reach. The audience skews male and older, with a strong Indian core supplemented by sizeable diaspora viewership in the United States and United Kingdom, which makes her a credible crossover vehicle for brands wanting simultaneous domestic and South Asian diaspora reach. Garnier India has already leveraged her platform for skincare campaigns, consistent with a beauty-and-lifestyle brand-fit that extends naturally to personal care, travel, and wellness advertisers. Her expansion into real estate through a co-founded property venture adds an entrepreneurial dimension to her profile, suggesting a creator building durable business equity alongside her content output — positioning her well for premium brand partnerships as the Indian creator economy matures.
Namastejuli reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Skincare, Real Estate, a clear signal of fit for brands in those categories. Demonstrated partners include Garnier India and AJS Realty. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Skincare and related categories, Namastejuli offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Namastejuli's tier (Macro, 4.6M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name is a blend of Namaste, the traditional Indian greeting, and Juli, her given name common in German-speaking cultures. It works as a one-word introduction to her identity — she is Indian-German, and the name signals that cross-cultural story before a viewer even clicks play.
She identifies as Indian-German in both her YouTube and Instagram bios, describing herself specifically as an 'Indian-German girl.' That dual heritage is the central lens through which she frames her lifestyle and beauty content, making her perspective genuinely distinct from most Indian creators.
Goa is her stated home base across all her platform profiles. Her coastal Goa lifestyle feeds directly into her vlog content — covering local culture, travel, and day-to-day life in one of India's most internationally recognized destinations — and likely shapes her appeal to both Indian and overseas audiences.
Couple content is a recurring theme in her work — it appears as one of her most consistent hashtags and content signals. Her cross-cultural relationship dynamic adds an extra layer of curiosity for viewers interested in the Indian-German cultural contrast she lives daily.
AJS Realty (@ajs.realty) is a real estate business she founded and lists prominently in her Instagram bio. It positions her as an entrepreneur beyond content creation, with business interests that appear connected to the Goa property market where she is based.
Yes — Hindi is a language she actively uses in her content, which she tags with the #hindi hashtag. Given that the large majority of her audience is based in India, incorporating Hindi is a clear and deliberate choice to connect directly with her core viewership.
Garnier India is among her confirmed brand partners, with dedicated content around skincare products including the Biphasic Micellar Water line. Her combination of beauty tutorials and lifestyle vlogs makes her a natural fit for personal care and cosmetics brands targeting Indian consumers.
She is represented by B.I.G. Media (listed as @bigmediaco.in on Instagram), a talent management company that handles her professional bookings. Her YouTube bio also lists a direct contact email for collaboration inquiries.
She has built a YouTube community of over 3 million subscribers, making it her largest and primary platform. Across YouTube and Instagram combined, her total following surpasses 4 million, placing her firmly in the Macro creator tier.
She creates lifestyle vlogs, beauty content, and travel videos, all grounded in her Indian-German identity and her life in Goa. The mix of relatable Indian everyday content filtered through a cross-cultural European perspective is what makes her channel feel distinct rather than genre-generic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@namastejuli · YouTube
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