Japan
Aya Nakamachi (中町綾) is a Japan-based lifestyle and entertainment creator whose multi-platform presence spans YouTube, Instagram, and TikTok, collectively reaching millions of followers with a predominantly domestic Japanese audience.
Total Followers -0.1%
4.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.6M followers · 33% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
After making her account private amid controversy, she publicly returned to Instagram with travel content. Fan response was broadly positive.
ABEMA TIMES reported she uploaded a new video (a day trip to Enoshima with friends) roughly a month after suspending all activities outside YouTube.
In a February 2025 YouTube video, comments she made about the Yaashio, Saitama road-collapse accident were widely criticised as insensitive. She apologised, her CanCam.jp series concluded in March 2025, and she announced a pause on all non-YouTube work.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -556 -0.0% | +0 +0.0% | -556 |
| Last 30 days | +0 +0.0% | -2362 -0.2% | +0 +0.0% | -2362 |
| Last 90 days | +10K +0.7% | -5558 -0.4% | +0 +0.0% | +5K |
| Last 365 days | +10K +0.7% | -5558 -0.4% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Saily Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| ASUNE Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Brighte Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Qoo10 Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| 銀座ファインケアクリニック Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
Aya Nakamachi (中町綾) is a Japan-based lifestyle and entertainment creator whose multi-platform presence spans YouTube, Instagram, and TikTok, collectively reaching millions of followers with a predominantly domestic Japanese audience. Her YouTube bio frames the channel as a window into "what kind of woman she is," with an explicit mission to deliver happiness — a tone that is candid and personality-driven rather than tutorial-focused. Her TikTok bio, which loosely translates to "doesn't seem like a beauty YouTuber," signals a deliberate resistance to easy categorization; her content blends vlogs, lifestyle aesthetics, and beauty-adjacent topics without committing fully to any single lane. She also co-runs a sibling collaboration channel (中町兄妹チャンネル), suggesting that family dynamics and relatable personal storytelling are recurring threads across her output.
What distinguishes Nakamachi beyond content creation is her role as a founder: her Instagram profile cross-promotes an acai bowl café in Harajuku, a skincare label (ASUNE), an apparel brand (JUSTANOON), and a plush toy line (NAKAMACHI BEAR), positioning her as a creator-entrepreneur with a diversified commercial footprint. Her sponsorship history — including her own ASUNE skincare brand, the Ginza Fine Care medical clinic, and international e-commerce platform Qoo10 — reflects a brand mix that skews toward beauty, wellness, and lifestyle retail. Notably, her audience skews heavily male and falls predominantly in the 18–34 age band, an unusual demographic for a creator with strong beauty and aesthetic signals, which may reflect broader entertainment appeal or the pull of her personal brand personality. With above-median engagement across platforms and active brand-building outside content, she is well-positioned as a multihyphenate figure in Japan's creator economy.
Nakamachiaya reaches an audience concentrated in Japan primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Saily and ASUNE. Engagement on YouTube runs around 2.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nakamachiaya's tier (Macro, 4.6M combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is 中町綾 (Aya Nakamachi), which is where the handle "Nakamachiaya" comes from — a romaji blend of her surname and given name. She introduces herself directly as 中町綾 in her YouTube bio, so she does not use a separate stage name or alias.
Yes — she co-runs 中町兄妹チャンネル (the Nakamachi Siblings Channel) alongside a sibling, and she links it directly from her main YouTube channel bio. It's a separate channel from her solo content, where she posts collaborative videos with her brother or sister.
She does — the brand is @iloveacai.harajuku, an açaí bowl café based in Harajuku, Tokyo. She promotes it across her social platforms alongside her other personal businesses, making it one of several ventures she runs outside of content creation.
ASUNE (@asune_official) is Nakamachiaya's own skincare line, which she lists prominently in her Instagram bio. The brand has also appeared as a paid sponsor in her YouTube content, so she both owns it and promotes it in her videos.
Yes, she runs an apparel brand called JUSTANOON (@justanoon_official). On top of that, she also has a teddy bear brand called Nakamachi Bear (@nakamachibear), making her one of the more brand-diversified lifestyle creators in Japan's macro tier.
She playfully pushes back on that label — her TikTok bio reads 「美容系YouTuberではなさそう」, which translates roughly to "probably not a beauty YouTuber." While she does cover skincare, hair care, and style topics, her content spans broader lifestyle vlogging and entertainment rather than dedicated beauty tutorials.
She posted content titled JENNIE SALON, referencing BLACKPINK member Jennie in what appears to be a beauty or styling concept video. K-pop-influenced fashion and beauty is a recurring theme in her posts, reflecting how closely Japanese lifestyle creators follow Korean pop-culture trends.
Roughly 72% of her audience is male, which is unusually high for a creator posting lifestyle, beauty, and skincare content. This suggests her personality-driven, entertainment-heavy approach draws in viewers beyond the typical female-skewing beauty audience — her engaging presence matters more than the niche topic.
Yes — she partnered with 銀座ファインケアクリニック, a medical hair removal (医療脱毛) clinic in Ginza, as a YouTube sponsor. Medical hair removal clinic sponsorships are also a recurring hashtag theme in her posts, meaning it is a consistent content category for her rather than a one-off deal.
Her confirmed YouTube sponsors include ASUNE (her own skincare brand), Qoo10, Brighte, Saily, and 銀座ファインケアクリニック. Her partnerships skew toward beauty, skincare, and wellness — categories that align naturally with both her owned brands and her lifestyle content style.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@nakamachiaya · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.