India
Nagma Mirajkar is a Mumbai-based Indian content creator who built a substantial cross-platform following by blending accessible beauty tutorials with personality-driven entertainment content.
Total Followers -0.1%
24.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.9M followers · 8% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $97K–$227K / IG post
Nagma posted an Eid reel on March 21, 2026, notably without long-term partner Awez Darbar, fuelling widespread speculation that the couple had split. Neither confirmed or denied the breakup publicly.
The couple appeared on the BB19 grand finale (December 7, 2025) and revealed to host Salman Khan that they planned to marry after Ramadan 2026. The announcement drew a loud positive response from the studio audience.
Nagma entered Bigg Boss 19 (premiered August 24, 2025) but was eliminated in week three alongside Natalia Janoszek, finishing 17th. She called it one of the biggest opportunities of her life despite her short stay.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6487 -0.1% | +0 +0.0% | -6487 |
| Last 30 days | +0 +0.0% | -25949 -0.3% | +0 +0.0% | -25949 |
| Last 90 days | +0 +0.0% | -76225 -0.9% | +0 +0.0% | -76225 |
| Last 365 days | +0 +0.0% | -76225 -0.9% | +0 +0.0% | -76225 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Mamaearth Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Fashion Nova Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| Maybelline India Beauty / Cosmetics | Sponsored content | 2024–2025 | — | |
| Aqualogica Skincare | Sponsored content | 2024–2025 | — |
Nagma Mirajkar is a Mumbai-based Indian content creator who built a substantial cross-platform following by blending accessible beauty tutorials with personality-driven entertainment content. Rising through short-form video during India's influencer boom, she accumulated her largest audience on TikTok before extending her reach to Instagram and YouTube. Her content gravitates toward makeup how-tos, skincare routines, and celebrity-adjacent lifestyle moments — a mix reflected in her YouTube topic footprint spanning beauty, style, and travel. Her participation as a contestant on Bigg Boss 19 marked a notable crossover into mainstream Indian television, broadening her visibility beyond the digital-native audience that first discovered her.
Her audience skews heavily female and spans a wide age range, with a meaningful share of older millennials alongside the Gen Z core typical of beauty creators. A significant portion of her following — roughly a fifth — is based in the United States and other English-speaking markets, giving her diaspora reach that is attractive to global brands operating in the South Asian beauty and lifestyle segment. Partnerships with Maybelline India and Aqualogica sit squarely in the mass-market beauty tier, while Fashion Nova signals crossover appeal into fast fashion. With engagement running above category median and a post-Bigg Boss visibility lift, Mirajkar is well positioned to consolidate her standing as a multi-platform beauty-entertainment hybrid at the upper end of India's creator market.
Nagmamirajkar reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Mamaearth and Fashion Nova. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Cosmetics and related categories, Nagmamirajkar offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nagmamirajkar's tier (Mega, 24.8M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Nagma Mirajkar was a contestant on Bigg Boss 19, the widely watched Indian reality show, and she references it prominently in her Instagram bio. The appearance gave her a significant mainstream visibility boost well beyond her existing beauty and lifestyle fanbase.
Nagma Mirajkar debuted a BB finale lip combo that trended heavily across her social channels after the show's finale episode aired. She regularly shares recreatable makeup pairings with her followers, and this particular look became one of her most talked-about beauty moments.
Yes, Maybelline India is one of Nagma Mirajkar's key beauty brand partners, with campaigns tied to hashtags like #ShakeUpToShine and #ShakeSwipeGo appearing across her posts. Her makeup-focused content and predominantly female Indian audience make her a strong match for the brand.
Yes, Mamaearth is a confirmed sponsor, with Nagma featuring the brand in YouTube content as recently as mid-2025. The partnership fits naturally alongside her skincare tutorials and her broader beauty content style.
Aqualogica is an Indian skincare brand built around hydration-first formulas, and Nagma Mirajkar has promoted it using the hashtag #OwnTheGlow. It slots neatly into her skincare content alongside her other beauty brand partnerships.
Yes, Fashion Nova ran a sponsored collaboration with Nagma Mirajkar on YouTube in early 2025. Fashion Nova tends to target creators with large, predominantly female audiences — which aligns closely with Nagma's follower base.
Japan travel content appears among Nagma Mirajkar's posts, marked with the #japan hashtag, reflecting the lifestyle and city-travel dimension of her channel beyond pure beauty tutorials. Travel vlogs alongside makeup content have become a recognizable part of her overall creative output.
Nagma Mirajkar's secondary Instagram account is @alsonagmamirajkar, which she links directly from her main profile bio. Many creators at her scale run a second account for overflow content, alternate aesthetics, or audience segments they want to keep separate.
Nagma Mirajkar listed herself as 21 in her TikTok bio, placing her in her early-to-mid twenties as of 2026. She built a following in the Mega tier — spread across YouTube, Instagram, and TikTok — while still in her early twenties, making her one of India's youngest creators at that scale.
By raw follower count, TikTok is Nagma Mirajkar's largest single platform, with well over double the audience she has on Instagram. However, her Instagram engagement runs above the category median and she posts there most actively, making it the platform where most of her day-to-day brand partnerships and audience interaction happen.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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