Nadina Ioana is a Dubai-based beauty and ASMR creator whose Romanian-origin name hints at a cross-cultural background that mirrors her broad international appeal.
Total Followers -0.0%
18.6M
Across TikTok, Instagram
Primary Platform
TikTok
16.3M followers · 88% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $28K–$64K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -4354 -0.2% | +0 +0.0% | -4354 |
| Last 30 days | +0 +0.0% | -8480 -0.4% | +0 +0.0% | -8480 |
| Last 90 days | +0 +0.0% | -11688 -0.5% | +0 +0.0% | -11688 |
| Last 365 days | +0 +0.0% | -11688 -0.5% | +0 +0.0% | -11688 |
Daily follower snapshots from CreatorDB's longitudinal index.
Nadina Ioana is a Dubai-based beauty and ASMR creator whose Romanian-origin name hints at a cross-cultural background that mirrors her broad international appeal. Operating primarily on TikTok, where she commands a following in the tens of millions, she has carved out a distinctive lane by fusing softly-produced ASMR audio with practical beauty tutorials — covering everything from skincare routines and lip-blush aftercare to at-home hair dyeing and bang-cutting guides. Her content is notably hands-on and instructional, filmed with the close-up, sound-sensitive aesthetic that defines ASMR beauty on short-form video, giving her output a sensory quality that sets it apart from standard tutorial formats.
Her audience skews sharply female and young-adult, with the overwhelming majority concentrated in the UAE — a reflection of both her Dubai base and the platform's regional engagement patterns in the Gulf. Despite this geographic concentration, her engagement rate runs well above the category median, signaling an unusually active and loyal community rather than passive reach. Brand appearances in her hashtags point toward fast-fashion and K-beauty partnerships, positioning her squarely within the accessible, trend-forward tier of the beauty market rather than prestige luxury. With rate card signals placing her TikTok content among the higher-value inventory in the regional creator economy, she is well-positioned to deepen relationships with global beauty and personal-care brands seeking concentrated Gulf-market penetration alongside genuinely high viewer interaction.
Nadina_Ioana reaches an audience concentrated in ARE primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ARE-focused brands in beauty and related categories, Nadina_Ioana offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nadina_Ioana's tier (Mega, 18.6M combined followers, ARE). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Both 'Nadina' and 'Ioana' are Romanian given names, making her handle a distinctly Romanian-origin name. She currently lives in Dubai, UAE — confirmed in her own Instagram bio — though she has not publicly stated her home country on her social profiles.
Nadina Ioana specializes in ASMR beauty content, blending satisfying sounds with makeup tutorials, skincare routines, and hair care videos. Her TikTok bio describes it simply as 'BEAUTY, ASMR,' and her top hashtags include #asmrmakeuptutorial, #asmrskincareroutine, and #asmrhair.
Yes — she confirmed this in a behind-the-scenes post, captioning it 'Not me always talking to myself in the videos.' The BTS clip gave followers a candid look at the reality of filming solo ASMR content, which typically requires sustained quiet focus.
Yes, Nadina Ioana has worked with SHEIN, using the #sheintrends hashtag alongside #publicidadpagada — Spanish for 'paid advertisement' — to disclose branded posts. She also features the Korean beauty brand TirTir in her makeup tutorials, tagging it with #tirtirfoundation.
TirTir is a Korean beauty brand known for its cushion foundations, and it appears in Nadina Ioana's makeup ASMR content via the hashtag #tirtirfoundation. TirTir has gained particular traction through ASMR beauty creators on TikTok, where the application sounds and product textures become part of the sensory experience.
Yes, DIY hair tutorials are a recurring part of her content — she has posted multiple videos titled 'How to cut your own bangs,' tagged with #haircutathome and #haircuttutorials. She also covers home hair dyeing, including a video about going red using a hair color mask.
Nadina Ioana has documented her aftercare routine following a lip blush tattoo procedure, presenting it as an ASMR skincare video tagged with #lipblushing, #lipcareroutine, and #liptattoos. The content functions both as a beauty tutorial and a real-world reference for viewers researching the cosmetic procedure.
Yes, bubble mask content appears among her top-performing hashtags, fitting naturally into her ASMR skincare format where the fizzing and texture of a bubble mask create satisfying sounds and visuals. It is a popular content type within the ASMR skincare niche she has built her audience around.
Her content — ASMR makeup tutorials, skincare routines, and hair care — skews overwhelmingly female, and her audience reflects that with roughly 88% female viewership. Nearly half her followers fall in the 18–24 age range, the demographic most engaged with beauty and self-care content on TikTok.
Nadina Ioana is based in Dubai, as she states directly in her Instagram bio, and the vast majority of her audience is concentrated in the UAE — an unusually high geographic concentration for a creator at her scale. She has built a following of over 16 million on TikTok alone, placing her in the Mega creator tier with engagement that runs well above the beauty category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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