Nadeshot

Nadeshot's real name is Matthew Haag. He earned the gamertag during his competitive Call of Duty career, and it became so synonymous with his identity that the vast majority of his audience still knows him by it rather than his given name.

Nadeshot is an 8-time Call of Duty Major Champion, a record he still leads with across his social bios. That competitive résumé is a cornerstone of his online identity and a big reason his audience has stayed invested in his life well beyond his playing days.

Nadeshot was the captain of OpTic Gaming's Call of Duty squad, one of the most celebrated rosters in the game's competitive history. OpTic built a massive, passionate fanbase during that era, and Nadeshot was its central figure before eventually leaving to build his own organization.

Yes, Nadeshot founded 100 Thieves and served as its CEO. He grew it into one of the most recognizable brands in esports, built around competitive teams, a lifestyle apparel line, and a content house — a model that was widely imitated across the industry.

In 2024, 100 Thieves shut down its active esports rosters and went through major layoffs as financial pressures — felt across the broader esports industry — caught up with the organization. It was a significant moment for gaming culture, given how much Nadeshot had publicly built his identity around the brand.

Nadeshot is married to Haley Haag. He references her consistently across his bios and content, and family life — including their children and dogs named Gary and Murph — has become one of the recurring themes in his social posts.

As of mid-2026, Nadeshot's last YouTube upload was roughly a year prior, a notable gap for someone whose primary platform is listed as YouTube. He has stayed more active on TikTok and Instagram in the meantime, with shorter commentary and life-focused clips keeping his audience engaged.

Yes, Nadeshot has worked with Mastercard as a brand ambassador, tagging relevant content with #mastercardambassador across his platforms. The partnership reflects his crossover appeal — he bridges competitive gaming credibility with the kind of mainstream brand recognition that attracts non-endemic sponsors.

Nadeshot still plays games casually and gaming appears in his content, with titles like Valorant and Off The Grid showing up alongside appearances with longtime friends like Scump and Methodz. He holds a Riot Partner status, meaning Valorant content in particular is a formal part of his creator activity — he just no longer competes professionally.

Nadeshot's content has shifted heavily toward life vlogs, commentary, and personal storytelling — covering marriage, parenthood, and reflections on his career — rather than straight competitive gameplay. It's a natural evolution from being a pro player and esports CEO into a personality whose audience is invested in him as a person, not just a gamer.