United States
Nabela Noor is a Bangladeshi-American content creator, entrepreneur, and author whose work spans beauty, home design, fashion, and lifestyle.
Total Followers +0.3%
11.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1M followers · 9% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $36K–$84K / IG post
After sharing her health and Pilates journey throughout 2025, Nabela went from a size 20 to a size 12 and discussed the emotional process of rediscovering her style and confidence in mainstream press.
Each 30-minute episode follows Nabela in her home as she entertains guests, spanning the farmer's market, kitchen, and garden. Variety reported the exclusive deal in March 2026, with all episodes dropping May 20.
Alongside her Tubi debut, Nabela announced a reimagined Nabela Noor Home brand and a new label, Saara & Begum, rooted in her Bangladeshi and Pennsylvania heritage.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +6K +0.2% | +0 +0.0% | +6K |
| Last 30 days | +0 +0.0% | +36K +1.2% | +0 +0.0% | +36K |
| Last 90 days | +0 +0.0% | +126K +4.2% | +102K +1.3% | +227K |
| Last 365 days | +0 +0.0% | +126K +4.2% | +102K +1.3% | +227K |
Daily follower snapshots from CreatorDB's longitudinal index.
Nabela Noor is a Bangladeshi-American content creator, entrepreneur, and author whose work spans beauty, home design, fashion, and lifestyle. Based in the United States, she built her platform around a guiding ethos she calls "pockets of peace" — the conviction that daily life holds small moments worth celebrating. That philosophy anchors her business ventures: she founded the home goods brand Nabela Noor Home and design studio Studio Nabela Noor, and hosts the lifestyle show Hosted by Nabela. Her content characteristically blends aspirational home aesthetics with candid personal storytelling, including an openly documented infertility journey and her daughter's birth, which deepened audience connection considerably.
Her following skews heavily female and concentrates in the eighteen-to-thirty-four age band, with engagement running well above the category median — a signal of emotional investment rather than passive scrolling. TikTok is her dominant platform by reach, while Instagram sustains strong and growing interaction. Brand partnerships with Macy's, Pottery Barn Kids, Saatva, HomeGoods, and Secret reflect a home-and-lifestyle positioning that aligns naturally with her entrepreneurial identity. As she continues developing her own product and design lines, Nabela is visibly transitioning from content creator to brand owner — a trajectory that makes her a durable fit for premium home, family, and wellness advertisers.
Nabela reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Nabela offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Nabela's tier (Mega, 11.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nabela's full name is Nabela Noor, which she uses across her businesses, including Nabela Noor Home and Studio Nabela Noor. On social media she goes simply by Nabela, but her full name appears throughout her design and author work.
Yes, Nabela has spoken openly about her infertility journey on her platforms, using the hashtag #rainbowbaby to signal that she eventually welcomed a daughter after that difficult chapter. Her emotional labor and delivery vlog and posts about hope in impossible seasons reflect how central this story has been to her public identity and community.
Nabela Noor Home is Nabela's own home design brand, which she founded and runs independently of her content work. It sits alongside Studio Nabela Noor as part of her broader creative and entrepreneurial ecosystem, reinforcing her identity as a working designer rather than just a lifestyle influencer.
Pockets of peace is Nabela's signature life philosophy — the belief that every day holds small, meaningful moments of goodness worth noticing and celebrating. She uses it as the organizing lens for content across beauty, home design, cooking, and lifestyle, and it serves as the tagline on her TikTok bio.
Yes, Nabela is Muslim, and her faith shows up regularly in her content — including dedicated posts and videos around Ramadan. Her broader message of finding peace and gratitude in daily life is closely connected to her spiritual values.
Nabela authored the children's picture book Beautifully Me, a story centered on body positivity and self-acceptance for young readers. Her YouTube bio lists author alongside entrepreneur and designer as core parts of how she defines herself.
Hosted by Nabela is a show or hosting project Nabela helms under its own brand handle. It represents her expansion beyond traditional social media content into a more structured hosting format, consistent with her public identity as a designer, author, and on-camera host.
Nabela has worked with home and lifestyle brands including Saatva, Macy's, HomeGoods, and Pottery Barn Kids as part of her home design content. She has also partnered with Secret deodorant, showing the range of categories she covers beyond home alone.
Yes, Nabela identifies as Bangladeshi-American and names it explicitly in her YouTube channel description as a defining part of who she is. Her cultural background shapes her content, from Ramadan celebrations to her overall message of everyday beauty and intentional living.
TikTok is Nabela's largest single platform, where she has built an audience well into the millions — significantly larger than her Instagram and YouTube followings individually. Her engagement on TikTok also runs notably above the category average, making it her most active platform for audience interaction.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@nabela · YouTube
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