United States
Mythical Kitchen is the food-focused channel under Rhett and Link's Mythical Entertainment umbrella, built around Chef Josh Scherer — a trained food writer and culinary personality who brought genuine cooking credibility to the broader Mythical brand.
Total Followers +2.5%
7.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 57% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$30K / IG post
Netflix partnered with Mythical Entertainment to bring 'Good Mythical Morning,' 'Last Meals,' and 'Mythical Kitchen' to the streamer, marking a major creator-to-platform distribution deal.
The Slipknot/Stone Sour frontman sat down with Josh Scherer for an hour-plus episode covering his Iowa roots, sobriety journey, and decades in metal.
Announced February 24, 2025, the streaming live event premiered April 3 and featured Josh Scherer pitting the Kitcheneers against each other in a culinary competition format.
The cookbook, released in collaboration with Rhett McLaughlin and Link Neal, added a publishing milestone to Mythical Kitchen's growing multi-platform footprint.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +3K +0.3% | +105K +4.5% | +117K |
| Last 30 days | +51K +1.1% | +46K +4.3% | +101K +4.4% | +198K |
| Last 90 days | +166K +3.7% | +124K +11.6% | +105K +4.5% | +394K |
| Last 365 days | +166K +3.7% | +124K +11.6% | +105K +4.5% | +394K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gozney Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Chime Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Olipop Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Lomi Home / Sustainability | Sponsored content | YouTube | Long-term | — |
| AM/PM Food & Beverage / Convenience Retail | Sponsored content | YouTube | Long-term | — |
Mythical Kitchen is the food-focused channel under Rhett and Link's Mythical Entertainment umbrella, built around Chef Josh Scherer — a trained food writer and culinary personality who brought genuine cooking credibility to the broader Mythical brand. The channel's signature series, Last Meals, drives most of its cultural footprint: celebrities from Slipknot's Corey Taylor to Tom Hanks and Terry Crews describe their hypothetical final meal, and Scherer recreates it on camera. The format blends celebrity interview energy with practical culinary craft, supported by an ensemble cast of on-screen collaborators known as the Mythical Kitcheneers.
The channel maintains engagement well above category norms, reflecting a core audience in the 25–44 range that skews slightly male and is concentrated heavily in English-speaking markets. That loyal viewership attracts a sponsor mix spanning directly food-adjacent brands like Gozney and Olipop alongside mainstream YouTube staples such as NordVPN, suggesting the channel is positioned as both a credible culinary destination and a reliable general-entertainment buy. With strong multi-platform momentum — TikTok growth in particular outpacing YouTube — Mythical Kitchen is well-placed to deepen its foothold as celebrity food content continues to expand across short-form video.
Mythical-Kitchen reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home / Sustainability, Food & Beverage / Convenience Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Gozney and Chime. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home / Sustainability and related categories, Mythical-Kitchen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mythical-Kitchen's tier (Mega, 7.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Last Meals is Mythical Kitchen's signature series where celebrities reveal the meal they would choose as their final one on Earth, and Mythical Chef Josh and the Kitcheneers recreate it for them. The format blends cooking with celebrity storytelling, and guests have ranged from Tom Hanks to Corey Taylor of Slipknot. It's the centerpiece of the channel and the reason most people discover Mythical Kitchen in the first place.
Mythical Chef Josh's real name is Josh Scherer, and he is the head chef and primary on-screen host of Mythical Kitchen. He leads the Last Meals episodes, collaborates with the Kitcheneers on cooking challenges, and has built a reputation as one of the most recognizable food personalities in the YouTube creator space. Before leading Mythical Kitchen, he was known as a food writer with a strong voice in culinary media.
Yes — Mythical Kitchen is an official channel under Mythical Entertainment, the media company founded by Rhett McLaughlin and Link Neal, the hosts of Good Mythical Morning. It operates as the dedicated food and cooking vertical within the broader Mythical brand. The channels share infrastructure like the Mythical Society membership program and the official Mythical merch store.
The Mythical Kitcheneers are the recurring cast members who appear alongside Mythical Chef Josh across the channel's series. The current crew includes Nicole Hendizadeh, Trevor Evarts, Viana Iaustin, and Lily Burrola. They appear in Last Meals episodes, cooking challenges, and other formats, giving the channel more of an ensemble feel rather than a solo host show.
Yes — Mythical Kitchen recreated a meal from the movie White Chicks and surprised Terry Crews with it as a callback to one of his most beloved films. It's one of the channel's standout celebrity moments, blending the Last Meals format with movie nostalgia in a way that resonated widely with fans. The surprise element made the episode particularly shareable across social platforms.
Yes, Corey Taylor — lead vocalist of Slipknot — appeared on Mythical Kitchen's Last Meals series to reveal and eat his hypothetical final meal. It's one of the more unexpected celebrity bookings on the show, reflecting how far the channel's reach has extended beyond the typical food and cooking audience. The episode follows the series' core format of combining real cooking with candid celebrity conversation.
Yes — and Mythical Kitchen highlighted this exact fact when J.K. Simmons appeared on their Last Meals series, turning his episode into a pop-culture trivia moment as well as a cooking one. Simmons has voiced the Yellow M&M character in M&M's advertising for years, though it's a detail many fans don't immediately know. Mythical Kitchen's framing of the episode leaned into that surprising connection.
The Mythical Society is Rhett and Link's fan membership program, which Mythical Kitchen actively promotes as part of the broader Mythical Entertainment brand. Members get access to exclusive perks, bonus content, and community benefits across the Mythical family of channels. Mythical Kitchen links to it directly in its YouTube channel description, and joining is done through the official Mythical website.
As of mid-2026, Mythical Kitchen's recent YouTube sponsors include Gozney (the premium pizza oven brand), Olipop, Chime, Saily, and NordVPN. The Gozney partnership is a natural fit given the channel's hands-on cooking focus. These integrations typically appear as mid-roll segments or dedicated spots within longer Last Meals and cooking videos.
Mythical Kitchen's largest platform is YouTube, where it has grown to well over four million subscribers, making it one of the more substantial food channels on the site. It also maintains a following of over two million on TikTok and over one million on Instagram, bringing total cross-platform reach past seven million. Engagement across all three platforms runs well above the food-content category average, pointing to a genuinely active fanbase rather than passive followership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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