United States
My.Philly.Home is a Philadelphia-based home and lifestyle creator whose content centers on the lived-in, evolving process of making a space feel personal — rather than polished perfection.
Total Followers -0.3%
99K
Across Instagram, TikTok
Primary Platform
YouTube
29K followers · 30% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $733–$2.1K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -98 -0.1% | +0 +0.0% | -98 |
| Last 30 days | -97 -0.3% | -195 -0.3% | +0 +0.0% | -292 |
| Last 90 days | +0 +0.0% | -397 -0.6% | +0 +0.0% | -397 |
| Last 365 days | +0 +0.0% | -397 -0.6% | +0 +0.0% | -397 |
Daily follower snapshots from CreatorDB's longitudinal index.
My.Philly.Home is a Philadelphia-based home and lifestyle creator whose content centers on the lived-in, evolving process of making a space feel personal — rather than polished perfection. Drawing from a self-described interest in "simple seasonal decorating, secondhand finds, and life in Philly," the channel documents real apartment and house transformations over time, including a recent move from a rented apartment to a first owned home in the city. Recurring themes include vintage and thrifted décor, seasonal mood-setting, and an affectionate focus on a rescue black-and-white cat that threads through much of the content. The channel name's Philadelphia specificity grounds the brand in place in a way that's relatively rare in the broadly generic home décor space.
The audience skews heavily female and is concentrated in the millennial and older Gen Z brackets — a demographic actively navigating renting, first-home purchases, and decorating on realistic budgets, which aligns tightly with the secondhand and attainable-aesthetic positioning. TikTok generated a notably strong engagement rate before posting activity lapsed, suggesting the content format resonated well during its active period; Instagram has since become the primary active channel. Without a visible sponsor roster, the creator appears to be building organic equity rather than pursuing heavy monetization, which could make them an appealing fit for home goods, thrift or resale platforms, or lifestyle brands seeking an authentic, non-commercial voice in the attainable-home niche.
My.Philly.Home reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a home creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows home content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in home and related categories, My.Philly.Home offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at My.Philly.Home's tier (Micro, 99K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — My.Philly.Home moved out of the Philadelphia apartment they had been documenting for years and into a new house, also in Philadelphia. They posted a final apartment tour and even joked that their username was still accurate because the new place is still in Philly.
Yes, My.Philly.Home has a black-and-white rescue cat that shows up regularly across their home content. The cat is a recurring presence on both Instagram and TikTok, appearing in hashtags like #rescuecat, #blackandwhitecat, and #catsathome.
My.Philly.Home's TikTok has been largely inactive — their last upload there was roughly a year ago. Their active content now lives primarily on Instagram, where they continue sharing home inspiration, seasonal decorating, and life updates from Philadelphia.
Based on their content signals, yes — their new Philadelphia home carries older architectural character, which fits the #oldhouse and #vintagehome aesthetic they post around. The vintage and secondhand styling they favor pairs naturally with a home that already has historic bones.
Yes — they shared a side-by-side showing the apartment when they first moved in versus just before moving out, giving followers a complete picture of how the space transformed over time. It was one of their final posts about that apartment before shifting focus to their new Philadelphia house.
My.Philly.Home leans into simple, seasonal, vintage-inspired decorating built around secondhand finds rather than expensive new furniture or major renovations. The aesthetic is cozy and intentional — each season gets its own mood, often highlighted through small, affordable changes.
Yes, budget-consciousness is central to their brand — their bio explicitly calls out secondhand finds and simple seasonal decorating as their focus. They're not showcasing high-budget renovations; they're showing what thoughtful styling with thrifted and vintage pieces can look like in a real Philadelphia home.
Spring is one of the most celebrated seasons in their feed — they've described experiencing spring in their new home as 'magic' and openly talk about the anticipation of warmer months getting them through winter. Floral and seasonal styling shifts are a recurring theme throughout the year.
Both — My.Philly.Home spent years transforming a Philadelphia apartment before moving into a house in the same city, so their archive speaks directly to renters and homeowners alike. Their secondhand and seasonal approach doesn't depend on owning the space, which broadens their appeal considerably.
My.Philly.Home is based in Philadelphia, Pennsylvania, and the city is baked into their brand identity. They recently moved from a Philadelphia apartment to a house also in the city, keeping their creator name as accurate as ever.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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