Myhousefromscratch is a home decor and lifestyle creator whose content centers on one consistent premise: a stylish, cozy home does not require a large budget.
Total Followers +4.4%
1.1M
Across Instagram, TikTok
Primary Platform
YouTube
924K followers · 88% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +8K +0.9% | +303 +0.2% | +0 +0.0% | +9K |
| Last 30 days | +45K +4.9% | +1K +1.1% | +0 +0.0% | +46K |
| Last 90 days | +174K +18.8% | +2K +1.5% | +0 +0.0% | +176K |
| Last 365 days | +174K +18.8% | +2K +1.5% | +0 +0.0% | +176K |
Daily follower snapshots from CreatorDB's longitudinal index.
Myhousefromscratch is a home decor and lifestyle creator whose content centers on one consistent premise: a stylish, cozy home does not require a large budget. Operating primarily across Instagram and TikTok — with Instagram anchoring the majority of their following — the creator has built a macro-scale audience by showcasing affordable Amazon finds, practical organization solutions, and accessible DIY projects. Their content formula is tightly focused: pantry makeovers, kitchen hacks, storage ideas, and budget-decorating tips presented in a clean, aspirational aesthetic that they describe as "timeless and cozy." A heavily affiliate-driven model, built around an Amazon storefront and DM-link delivery tactics, suggests a creator who has deliberately optimized for commerce as much as for reach.
The audience skews sharply female — over nine in ten followers — and clusters in the millennial and Gen X brackets most actively making household purchasing decisions, with the United States accounting for the largest share followed by the United Kingdom and Australia. This English-speaking, homeowner-adjacent demographic is a natural fit for home goods, storage, and lifestyle brands seeking purchase-intent audiences rather than passive viewers. Engagement running above the category median reinforces that the following is genuinely responsive rather than inflated. As the affordable-home aesthetic continues to perform strongly on short-form video, Myhousefromscratch is positioned to deepen its role as a mid-funnel commerce channel for household and organization brands looking for reliable conversion alongside aspirational presentation.
Myhousefromscratch reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a home creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows home content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in home and related categories, Myhousefromscratch offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Myhousefromscratch's tier (Macro, 1.1M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Myhousefromscratch maintains an Amazon storefront linked directly in her Instagram and TikTok bios, where she organizes her favorite affordable home picks into curated lists by category — including storage, kitchen, and general organization. She references it constantly in her captions, guiding followers to click the bio link and navigate to specific lists like toilet storage cabinets or stay-organized idea collections.
When her captions prompt you to comment a keyword — like "LIST" or "NEED" — an automation tool detects your comment and sends you a direct message on Instagram containing clickable product links. This workaround lets her share multiple affiliate links per post despite Instagram's one-link-in-bio limit, and it also boosts post engagement at the same time.
Yes — her Instagram bio explicitly states that all her links earn commission, confirming she participates in Amazon's affiliate and creator programs. Every time a follower buys a product through her storefront or bio links, she earns a percentage of the sale, making affiliate income her primary visible monetization model.
She describes her aesthetic as timeless and cozy — a warm, pulled-together look designed to feel elevated without a high price tag. Her TikTok bio sums it up as "luxe looks for less," and her content consistently favors neutral, practical pieces that work across multiple rooms rather than trendy one-off statement items.
Pantry makeovers are one of her signature content formats — #pantrymakeover is among her most-used hashtags. She typically walks through before-and-after transformations using affordable containers, labels, and organizational systems, nearly all sourced from Amazon and linked through her storefront.
Her kitchen content ranges from full pantry overhauls to small counter-space hacks, leaning heavily on hashtags like #kitchenhacks and #kitchenorganization. She focuses on affordable Amazon finds that make a visual impact — things like matching storage sets, drawer organizers, and space-saving cabinet solutions — and shows how to implement them step by step.
Her entire brand is built around affordable and practical home decorating — both her Instagram and TikTok bios lead with that framing. She specifically avoids luxury splurges and instead highlights versatile, lower-cost items, frequently featuring Amazon bestsellers and budget-decorating hashtags to reinforce that the looks she creates are genuinely replicable on a tight budget.
She posts on both platforms, and her TikTok is consistently active — often updated daily. The content follows the same formula of affordable finds, DIY projects, and home organization tips, with her Amazon storefront linked in the TikTok bio as well, making it easy to shop directly from either platform.
Myhousefromscratch has built a combined audience of over one million followers across her platforms, placing her firmly in the Macro creator tier of the home decor space. Her Instagram audience is her largest single platform following, with a growing secondary presence on TikTok.
Her audience is over 90% female and skews heavily toward millennial and Gen X women, with the 25–44 age range making up the core of her viewership. Geographically, nearly half her audience is based in the United States, with meaningful followings also in the United Kingdom and Australia — suggesting her budget home decor content has wide appeal across English-speaking markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@myhousefromscratch · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.