United States
My Amazon Guy is the YouTube presence of a US-based full-service Amazon agency of the same name, using content as a vehicle to demonstrate expertise rather than build a traditional creator following.
Total Followers +0.5%
65K
Across YouTube, Instagram
Primary Platform
YouTube
62K followers · 96% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $69–$194 / IG post
The Philippine Daily Inquirer ran a feature on founder Steven Pope's journey from TV reporter to building MAG into a globally distributed agency helping thousands of brands sell on Amazon.
MAG team members appeared as speakers at two virtual seller events in January and February 2026, positioning the agency as a go-to education resource for Amazon sellers.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +100 +0.2% | +4 +0.2% | +0 +0.0% | +104 |
| Last 30 days | +300 +0.5% | +58 +2.1% | +0 +0.0% | +358 |
| Last 90 days | +911 +1.5% | +216 +7.8% | +0 +0.0% | +1K |
| Last 365 days | +911 +1.5% | +216 +7.8% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Helium 10 Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Data Dive Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
My Amazon Guy is the YouTube presence of a US-based full-service Amazon agency of the same name, using content as a vehicle to demonstrate expertise rather than build a traditional creator following. The channel covers the technical mechanics of selling on Amazon — pay-per-click advertising, listing optimization, SEO ranking strategies, and catalog merchandising — delivered in a structured, practitioner-led format. Uploads lean toward framework-driven titles and checklist-style breakdowns, reflecting a professional services brand that treats transparency about trade craft as its primary differentiator.
The audience skews heavily male and toward sellers aged 35 and above, consistent with experienced e-commerce operators rather than casual browsers. Sponsorships from Helium 10 and Data Dive — two well-regarded Amazon seller tool platforms — confirm strong positioning within the professional merchant ecosystem; these brands prioritize channels with authentic reach among active, serious sellers. Engagement runs modestly above the category median, suggesting an attentive, task-oriented viewership. As Amazon's advertising and algorithm landscape grows more complex, the agency's practitioner credentials and consistent publishing cadence position My Amazon Guy as a durable reference point for sellers seeking operational depth over surface-level tutorials.
Myamazonguy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Helium 10 and Data Dive. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Myamazonguy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Myamazonguy's tier (Micro, 65K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
My Amazon Guy is a full-service Amazon agency and YouTube education channel that publishes tutorials on Amazon PPC, SEO, listing optimization, and catalog merchandising. Beyond the free videos, the team runs an agency at myamazonguy.com that actively manages Amazon accounts for hundreds of brand clients worldwide.
My Amazon Guy reports managing over a billion dollars in Amazon sales across its client portfolio, one of the larger figures publicly cited by any Amazon-focused agency. With hundreds of active clients, the agency positions itself as an enterprise-scale operator rather than a boutique consultancy.
Both. The YouTube channel publishes free educational content on PPC strategy, SEO ranking, and cash flow, while the parent agency at myamazonguy.com provides full-service account management for paying clients. This dual model — free education plus a paid agency — is central to how My Amazon Guy operates.
Data Dive is an Amazon keyword research and listing analytics tool built specifically for sellers and agencies. My Amazon Guy has featured it in sponsored YouTube content, making it one of the key third-party tools the channel publicly endorses alongside Helium 10.
Yes — Helium 10, one of the most widely used software suites for Amazon sellers, has sponsored content on My Amazon Guy's YouTube channel. Helium 10 covers keyword research, listing optimization, PPC management, and product research, which aligns closely with the topics My Amazon Guy teaches.
My Amazon Guy published a video outlining a five-phase framework for ranking Amazon listings, treating SEO and listing optimization as a staged process rather than a one-time fix. The approach reflects the agency's broader philosophy that sustainable Amazon ranking requires sequential, structured work rather than isolated tweaks.
My Amazon Guy addressed this directly in a video titled "Amazon Auto Optimization: Should Sellers Trust It?", raising questions about handing PPC and listing decisions over to Amazon's automated systems. Their agency perspective generally favors active human oversight over fully automated settings, particularly for brands at scale.
Yes — My Amazon Guy has covered the integration of Amazon Seller Assistant AI with Claude, the large language model from Anthropic, reflecting how quickly AI is entering the Amazon seller workflow. Their channel regularly layers emerging tools alongside evergreen topics like PPC bidding and listing SEO.
My Amazon Guy has published content specifically on cash flow and inventory financing challenges, a common pain point for growing Amazon brands where platform payout cycles and restocking timelines can create working capital gaps. The videos outline practical strategies for managing liquidity while scaling an Amazon business.
The channel is built for Amazon sellers and brand owners — people actively running or building a business on the platform, not casual shoppers. The audience skews predominantly male and toward older working-age demographics, consistent with a professional and entrepreneurial viewer base focused on business growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@myamazonguy · YouTube
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