United States
Myalloy is the social and educational content arm of Alloy Health, a U.S.-based direct-to-consumer telehealth platform built specifically around menopause and perimenopause care.
Total Followers +2.0%
179K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
12K followers · 7% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.5K / IG post
Alloy co-CEOs Anne Fulenwider and Monica Molenaar made the case to Forbes that staying lean — and profitable — is a winning edge in the crowded menopause telehealth market, contrasting sharply with competitor Midi Health's unicorn-scale fundraising.
Fierce Healthcare reported that Alloy added two new weight management offerings — micro-dosing and the Wegovy pill — delivered through its asynchronous telehealth model, integrating GLP-1 therapies with nutrition, sleep, and exercise guidance for menopausal women.
The round was led by Kairos HQ with PACE Healthcare Capital, Emmeline Ventures, and Amboy Street Ventures participating. Co-founders discussed bypassing insurance models and scaling nationally; Alloy reported 300% year-over-year customer growth and profitability at the time of the raise.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +428 +0.3% | +0 +0.0% | +428 |
| Last 30 days | +308 +2.6% | +3K +2.1% | +509 +1.4% | +4K |
| Last 90 days | +0 +0.0% | +6K +4.8% | +819 +2.2% | +7K |
| Last 365 days | +0 +0.0% | +6K +4.8% | +819 +2.2% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
Myalloy is the social and educational content arm of Alloy Health, a U.S.-based direct-to-consumer telehealth platform built specifically around menopause and perimenopause care. Rather than operating as a traditional creator channel, it functions as a branded media presence connecting a largely female audience with credentialed physicians — including featured doctors like Dr. Sharon Malone — through expert Q&As, patient testimonials, and evidence-based explainer content. Topics span hormone replacement therapy, estrogen shortages, GLP-1 treatments, and sexual wellness, positioning Alloy squarely at the intersection of women's health advocacy and telehealth access. Their willingness to address gaps in the medical system directly — citing statistics like only six percent of women seeking menopause treatment actually receiving it — gives the content a pointed, advocacy-adjacent tone.
The channel's YouTube engagement rate runs well above the category median, suggesting strong resonance with an audience actively searching for answers that primary care has often failed to provide. While the platform audience skews younger than menopause's typical demographic, this likely reflects growing perimenopause awareness among women in their thirties and the broader trend of younger women proactively researching hormonal health. With consistent cross-platform activity across YouTube, Instagram, and TikTok, and an audience concentrated in English-speaking markets, Myalloy is well positioned as a brand-owned media property that doubles as a patient acquisition channel — a model that could attract partnerships with adjacent pharmaceutical, diagnostics, or women's wellness brands seeking a medically credible, highly engaged audience.
Myalloy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in health and related categories, Myalloy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Myalloy's tier (Mid, 179K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Alloy is a telehealth platform that connects women with licensed physicians who specialize in menopause care, providing personalized treatment plans — including hormone therapy — without requiring multiple in-person doctor visits. Their YouTube channel pairs that clinical access with expert Q&As and educational videos so women can understand their options before they ever speak to a provider.
Yes, Alloy's featured physicians have addressed an active shortage of estrogen patches in the U.S., explaining its causes and walking women through alternative forms of estrogen therapy that may be easier to obtain. Their content specifically advises women to seek out a menopause-knowledgeable provider rather than simply going without treatment while the shortage continues.
Alloy cited Melinda Gates' experience — reportedly needing three separate doctors before receiving proper menopause care — as a striking example of how broken the system is for women at every income level. The point is that if someone with extraordinary resources struggled to get diagnosed and treated, it illustrates just how widespread the gap in menopause medicine really is.
Alloy has highlighted research showing that only around 6% of women who seek menopause care end up receiving it, attributing the gap to undertrained physicians, persistent stigma, and outdated fears around hormone therapy that were fueled by a flawed study from the early 2000s. Their platform exists specifically to route women past that barrier and toward doctors who treat menopause as a legitimate medical condition.
Alloy covers GLP-1 medications as part of their broader content on metabolic changes during menopause, since unexplained weight gain is one of the most common and frustrating symptoms women report. Whether a GLP-1 is appropriate for any individual depends on a clinical consultation with an Alloy provider, as eligibility and treatment plans are personalized.
HRT (hormone replacement therapy) and MHT (menopausal hormone therapy) describe essentially the same category of treatment — MHT is the newer preferred medical term that frames the goal as managing a hormonal transition rather than simply replacing something lost. Alloy uses both terms in their content and works with physicians who tailor the type, delivery method, and dose of these treatments to each patient.
Alloy explicitly serves women in perimenopause — the transitional phase that can begin years before a final period — and produces dedicated content under hashtags like #perimenopausesymptoms to reach women who may not yet recognize that their mood swings, sleep issues, or brain fog have a hormonal explanation. Their care model covers every stage of the hormonal shift, not just the post-menopausal phase.
Alloy's scope goes well beyond hot flashes and covers weight changes, skin quality, hair thinning, low libido, and overall sexual wellness — areas that are frequently dismissed in conventional medical settings. Their doctors build personalized treatment plans that address the full picture of how menopause affects the body.
Yes, Alloy features licensed medical doctors in their educational content — physicians who also provide clinical care through the platform, not just on-camera talent. The videos are designed so women arrive at their appointments already informed about treatment options like hormone therapy, estrogen patches, and newer emerging therapies.
Alloy covers peptides as part of a broader conversation about emerging therapies relevant to menopause-related concerns such as skin health, body composition, and energy levels. Their content aims to keep women informed about the evolving landscape of options alongside more established treatments, though individual suitability always depends on a provider consultation.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@myalloy · YouTube
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