Kendra Nicole is a Michigan-based DIY and home décor creator who has built a macro-scale following on Instagram by centering her content around accessible, budget-conscious home improvement projects.
Total Followers +0.3%
1.2M
Across Instagram
Primary Platform
YouTube
1.2M followers · 100% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,152,837 | +4K | 3.8% | 0.9 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +576 +0.1% | +0 +0.0% | +0 +0.0% | +576 |
| Last 30 days | +4K +0.3% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kendra Nicole is a Michigan-based DIY and home décor creator who has built a macro-scale following on Instagram by centering her content around accessible, budget-conscious home improvement projects. Her channel identity — anchored by hashtags like #dollartreediy and #diyhomédecor — signals a clear editorial philosophy: stylish results without premium price tags. This budget-friendly positioning resonates strongly with her core audience, predominantly women aged 25 to 44 who are actively decorating or renovating their own spaces. Her 3.8% engagement rate, running well above the category median, suggests her community treats her content as genuinely practical rather than aspirational-only, returning regularly to apply her techniques to their own homes.
Her audience skews almost entirely female and is concentrated in English-speaking markets — the United States accounts for nearly half her reach, with meaningful secondary followings in the United Kingdom and India — making her a natural fit for home goods retailers, craft supply brands, and mass-market décor chains. The Dollar Tree DIY thread in her content also opens doors to value-retail and household brand partnerships where authenticity matters more than luxury positioning. With rate card tiers consistent with established macro creators and steady recent posting activity, Kendra Nicole is positioned as a reliable mid-funnel driver for brands targeting millennial and younger Gen X homeowners who prioritize creative personalization over high-end spending.
My_Home_By_Kendra_Nicole reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in diy and related categories, My_Home_By_Kendra_Nicole offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at My_Home_By_Kendra_Nicole's tier (Macro, 1.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes — Dollar Tree DIY is one of Kendra Nicole's most recognizable content pillars, with #dollartreediy consistently appearing among her top hashtags. Her whole approach is built around the idea that stylish home decor is achievable on a tight budget using materials from affordable stores like Dollar Tree.
Kendra Nicole is based in Michigan, which she calls out directly in her Instagram bio with "MI📍". Her content is rooted in her own home, giving the channel a grounded, personal feel that sets it apart from more studio-style DIY accounts.
Yes, Kendra Nicole is her real name. The "My Home By" prefix is a deliberate brand choice that signals her content is specifically about her own living space and the DIY projects she does there — not a generic craft channel, but one creator's personal home as an ongoing project.
Kendra Nicole focuses on DIY home decor — decorative pieces, room refreshes, and handmade crafts designed to upgrade your living space without a big budget. Her heaviest-used hashtags are #diydecor, #diyhomedecor, and #diycrafts, making clear that the home — not general crafting — is her lane.
Kendra Nicole is firmly a budget DIY creator. Her consistent use of #dollartreediy and #diyhomedecor signals that she builds high-impact decor using affordable, widely available materials. That accessible price point is a core reason her following crossed the million-follower mark.
The whole brand is built around her real Michigan home — that's what "My Home By" literally means. Filming real projects in a real living space, rather than a styled studio, is central to the authenticity that drives her audience's strong engagement with her content.
Her audience is over 90% female, with the largest group being women in their mid-twenties to mid-thirties. The United States makes up nearly half her viewership, though she also has meaningful audiences in the UK and India, giving her content international reach despite its very personal, home-based focus.
Her engagement rate runs more than double the category median for creators in her space, which points to an audience that actively interacts rather than passively scrolls. Budget-focused DIY content tends to spark practical questions and saved posts, which naturally push engagement higher than purely aspirational home accounts.
Yes — Kendra Nicole lists her email (myhomebykendranicole@gmail.com) directly in her bio for collaboration and partnership inquiries. As a Macro-tier creator with an unusually engaged, predominantly female home-decor audience, she's a natural fit for craft supply, home goods, and lifestyle brands.
YouTube is listed as her primary platform and is where her longer-form DIY tutorials live, but she also carries a very large, highly engaged following on Instagram through reels and posts. The two platforms work together — Instagram drives discovery while YouTube supports deeper tutorial content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@my_home_by_kendra_nicole · YouTube
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