France
MX TEST is a France-based motorcycle review and testing channel built around Pierrick Paget, an experienced rider whose two-wheel career stretches back to 1991 — from a Honda 80CR through to factory-level MxGP machinery.
Total Followers +0.1%
873K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
658K followers · 75% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.7K–$4.3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +987 +0.1% | +34 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +987 +0.1% | +26 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +6K +0.9% | +2K +2.6% | +0 +0.0% | +8K |
| Last 365 days | +6K +0.9% | +2K +2.6% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| HOLY Energy Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Holy Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Pirelli Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
MX TEST is a France-based motorcycle review and testing channel built around Pierrick Paget, an experienced rider whose two-wheel career stretches back to 1991 — from a Honda 80CR through to factory-level MxGP machinery. That breadth of hands-on experience is the channel's core identity: rather than specialising in a single discipline, MX TEST moves freely across vintage motocross, two-stroke and four-stroke enduro, adventure-touring, trial, and electric bikes, positioning Paget as a generalist rider-journalist rather than a brand ambassador. The channel's own framing as 'LA chaîne d'essais MOTO' — France's definitive moto test channel — reflects a genuine claim backed by tens of millions of cumulative views. Recent content spanning a BMW F 450 GS trail evaluation, a Suzuki 250 RM restoration project, and a vintage 500 CR race appearance illustrates the editorial range that has sustained audience interest across multiple format types.
The audience skews heavily male and meaningfully older than the typical YouTube creator demographic, with a plurality of viewers aged 45 and above — a profile consistent with enthusiast motorcycle media where purchasing power and brand loyalty run deep. France accounts for the majority of viewers, with a notable secondary English-speaking reach across the US and UK. Sponsor partnerships reflect this positioning: Pirelli's involvement signals credibility within professional moto circles, while HOLY Energy points to cross-category lifestyle deals common to mid-tier automotive creators. With active posting across YouTube, Instagram, and TikTok — and TikTok delivering noticeably higher relative engagement — MX TEST appears to be extending its established French-language authority into shorter-form discovery formats, which could drive incremental reach among younger riders and broaden its appeal to international moto and adventure-touring brands.
Mxtest2020 reaches an audience concentrated in France primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a moto creator they map naturally to brands targeting that space. Demonstrated partners include HOLY Energy and Holy. Engagement on YouTube runs around 1.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mxtest2020's tier (Mid, 873K combined followers, France). Pulled from CreatorDB's category benchmarks.
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The person behind MX TEST is Pierrick Paget, a French motorcycle pilot and the face of the channel. According to the channel's own description, he has been riding and testing motorcycles since 1991, starting on a Honda 80CR, and has progressed all the way to factory-level MxGP machines.
Yes — Pierrick Paget mentions in the channel's official bio that his riding career has taken him through factory MxGP bikes, making him one of the few French YouTube creators with that level of competitive riding credentials. This background gives MX TEST's test videos a level of technical depth that sets them apart from most motorcycle channels.
MX TEST does both. A recent video documents Pierrick Paget competing in an actual vintage motocross race on a Honda 500 CR and taking a win. Racing participation gives the channel's reviews added credibility, since the tests come from someone who regularly competes, not just rides on a closed track.
Yes — one of their recent series follows the full rebuild of a vintage Suzuki 250 RM from the ground up. Restoration and rebuild projects are a recurring content format on the channel alongside standard motorcycle test videos, appealing especially to the older, technically-minded segment of their audience.
Yes — MX TEST regularly uses the hashtags #enduropale and #touquet in their content, signalling that the Enduropale du Touquet, one of France's most famous and gruelling off-road races, is a recurring subject on the channel. Given Pierrick Paget's racing background, their coverage goes beyond spectator footage.
Yes — the channel's bio explicitly lists electric motorcycles alongside vintage, 2-stroke, 4-stroke, motocross, enduro, trail ADV, trial, and touring bikes. MX TEST positions itself as a channel covering the full spectrum of two-wheelers, so electric models are part of the regular test lineup rather than occasional curiosities.
MX TEST has partnered with Pirelli for tyre-related sponsored content on YouTube, and with HOLY Energy for energy drink integrations. Pirelli in particular is a natural fit given the channel's focus on serious motorcycle testing across disciplines where tyre performance is a central talking point.
MX TEST covers a very wide range of brands — recent videos feature Yamaha (Ténéré 700, Super Ténéré), BMW (F 450 GS, R 1300 GS Adventure), Suzuki (DR-Z4S, vintage RM 250), Honda, KTM, and newer Chinese-market brands like QJ Motor. The channel deliberately spans vintage models through to the latest adventure and motocross machines.
Yes — MX TEST is based in France and produces content primarily in French, describing itself as "LA chaîne d'essais MOTO" (THE motorcycle test channel). Despite this, their audience extends well beyond France, with a significant share of viewers coming from English-speaking countries, which is why some video titles appear in English.
MX TEST highlights in its own channel bio that it has surpassed 50 million views on YouTube, a milestone that underpins its claim to be the leading French motorcycle test channel. Their subscriber base sits in the hundreds of thousands, placing them in the Mid tier among creator channels globally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mxtest2020 · YouTube
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