United States
Million Dollaz Worth of Game is a Philadelphia-rooted podcast co-hosted by Gillie Da King — a veteran rapper and Major Figgas alumnus whose long career in hip-hop gave him deep credibility in the…
Total Followers +0.4%
4.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 38% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$40K / IG post
The duo became team owners in the GGL esports/celebrity competition league, squaring off against comedian Howie Mandel's squad in a Las Vegas match that streamed on Black Friday, Nov. 29, 2025.
CBS Philadelphia profiled Gillie as the go-to cultural voice hyping the Eagles' Super Bowl run, underscoring the podcast's deep roots in Philly sports culture.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +723 +0.1% | +0 +0.0% | +723 |
| Last 30 days | +10K +0.5% | +8K +0.6% | +0 +0.0% | +18K |
| Last 90 days | +20K +1.1% | +12K +0.8% | +0 +0.0% | +32K |
| Last 365 days | +20K +1.1% | +12K +0.8% | +0 +0.0% | +32K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gran Coramino Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Cash App Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Stella Blue Coffee Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Square Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| New Amsterdam Vodka Alcohol / Spirits | Sponsored content | YouTube | Long-term | — |
| Mando Personal Care | Channel sponsor | YouTube | Long-term | — |
| PFL (Professional Fighters League) Sports / MMA | Long-term partnership | YouTube | Long-term | — |
Million Dollaz Worth of Game is a Philadelphia-rooted podcast co-hosted by Gillie Da King — a veteran rapper and Major Figgas alumnus whose long career in hip-hop gave him deep credibility in the culture — and his cousin Wallo267, who emerged as a motivational force after spending two decades incarcerated. The two launched the show to turn lived experience into practical wisdom, packaging it under the acronym G.A.M.E.: Guidance, Attention, Motivation, and Education. That framing distinguishes the show from conventional hip-hop talk formats; episodes blend raw street narrative with self-improvement and entrepreneurial thinking, pulling in high-profile guests from music, sports, and entertainment. The 'Prison Cooking' and 'Stories from the Cell' episode series reflect how directly the hosts draw on Wallo's incarceration as substantive content rather than mere backstory.
The show's multi-million-follower audience skews heavily male and predominantly U.S.-based, with strong representation in the 18-to-34 demographic — a cohort that responds to authentic, unfiltered conversation over polished media personalities. Engagement metrics running well above category norms signal genuine community investment rather than passive viewership. The sponsor roster reinforces the entrepreneurial-aspirational angle: Cash App and Square point to a financially active audience interested in building income, while DraftKings reflects the sports crossover that Gillie's commentary regularly activates. Gran Coramino's celebrity-tequila positioning fits the show's lifestyle credibility. As long-form podcast content continues to command premium advertiser rates and cultural authority, Million Dollaz Worth of Game is well placed to deepen its footprint at the intersection of hip-hop culture, self-development, and Black entrepreneurship.
Mworthofgame reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Alcohol / Spirits, Personal Care, Sports / MMA, a clear signal of fit for brands in those categories. Demonstrated partners include Gran Coramino and Cash App. Engagement on YouTube runs around 4.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mworthofgame's tier (Macro, 4.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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G.A.M.E. stands for Guidance, Attention, Motivation, and Education — the core mission Gillie Da King and Wallo267 built the podcast around. It signals that the show aims to deliver real-talk life lessons rather than pure celebrity gossip, which is a big part of why it resonates so differently from other hip-hop adjacent podcasts.
Yes, Gillie Da King and Wallo267 are cousins from Philadelphia, and that family bond is central to the chemistry of Million Dollaz Worth of Game. Their contrasting paths — Gillie's music career and Wallo's years of incarceration — give the podcast a dynamic that's hard to fake.
Wallo267 served approximately 17 years in prison before his release, and those experiences are a recurring and deeply personal thread running through Million Dollaz Worth of Game. Episodes titled things like "Prison Cooking" and "Stories from the Cell" draw directly from that time, giving the show a rawness most podcasts can't touch.
The 267 in Wallo267 references the 267 area code that covers Philadelphia, his hometown. It's a way of keeping his Philly identity stamped on everything he does, even as the podcast has grown into a nationally recognized brand.
Wallo267's real name is Wallace Peeples. He built the Wallo267 name as a public identity after his release from prison, combining a shortened version of his first name with the Philadelphia area code to represent where he's from.
Yes, Gillie Da King is a Philadelphia rapper who built a reputation in hip-hop well before co-founding Million Dollaz Worth of Game with Wallo267. His industry connections are a big reason the podcast consistently lands high-profile music and entertainment guests.
Recent guests include The Dream, the Grammy-winning R&B producer and songwriter, who sat down for a candid long-form episode that Gillie and Wallo promoted heavily across their platforms. The show regularly features artists, athletes, entrepreneurs, and cultural figures for unfiltered conversations.
Million Dollaz Worth of Game works with brands including Gran Coramino tequila, Cash App, Stella Blue Coffee, Square, and DraftKings. The mix of spirits, fintech, and sports-betting partners reflects the show's audience of primarily young adult men who skew toward entrepreneurship and sports culture.
Million Dollaz Worth of Game has surpassed 380 episodes, making it one of the longer-running independently produced Black-owned podcasts in the game. The consistent output over that many episodes is a big reason the show has built such a loyal, returning audience.
Million Dollaz Worth of Game is rooted in Philadelphia, Pennsylvania, where both Gillie Da King and Wallo267 grew up. While the overwhelming majority of their audience is based in the United States, the show has also built a meaningful following in the United Kingdom and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mworthofgame · YouTube
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