Last updated just now · Aug 13, 2026, 3:51 PM
Poetry & Music Canada

Mustafathepoet

Full Creator Stats Live · Updated 2026-08-13

Mustafathepoet is a creator with a presence on Instagram (585,604 followers), based in Canada.

NichePoetry & Music TierMid Engagement16.4%

Total Followers -0.5%

586K

Across Instagram

Primary Platform

YouTube

586K followers · 100% of audience

Engagement

16.4%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $8.8K–$20K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-08-13
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 585,604 -3K 16.4% 7 months ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days -2869 -0.5% +0 +0.0% +0 +0.0% -2869
Last 90 days -8784 -1.5% +0 +0.0% +0 +0.0% -8784
Last 365 days -8784 -1.5% +0 +0.0% +0 +0.0% -8784

Audience Demographics

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535K552K568K585K601K Sep 12Nov 30Feb 16May 6Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Mustafathepoet

Mustafathepoet is a creator with a presence on Instagram (585,604 followers), based in Canada. Their content sits in the poetry & music space. Their YouTube bio reads: "Songwriter, Southsider, AR". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Mustafathepoet reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 16.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in music and related categories, Mustafathepoet offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Mustafathepoet's tier (Mid, 586K combined followers, Canada). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Mustafathepoet's real name?

His real name is Mustafa Ahmed. The alias "Mustafathepoet" grew out of his spoken-word poetry roots before he moved into recording and releasing original music as a singer-songwriter.

What does "Dunya" mean and what is the album about?

"Dunya" is an Arabic word meaning "world" or earthly life — often used in Islamic tradition to contrast the temporary physical world with the eternal. The title fits Mustafa Ahmed's songwriting, which circles themes of love, loss, faith, and the weight of living through historic suffering.

Where does the money from Mustafathepoet's "Gaza is Calling" go?

Mustafathepoet stated directly that proceeds from "Gaza is Calling" go to the children of Palestine. The release is part of his broader practice of channeling his art toward humanitarian causes affecting communities in the Arab world.

Why does Mustafathepoet post poetry by dead Sudanese and Palestinian poets?

Mustafa uses his platform to preserve the words of poets from Sudan and Palestine, many of whom were killed. He frames the act of sharing their writing as one of remembrance and resistance, extending his identity as a Sudanese-Canadian artist who treats poetry as a form of witness and survival.

What does "Southsider" mean in Mustafathepoet's bio?

"Southsider" is a direct reference to Mustafa's roots in Rexdale, a Toronto neighborhood whose community he identifies as the Southside. His connection to that specific place runs through his storytelling, his sense of solidarity, and the emotional texture of his music.

Who is Nabil Elderkin and why did he direct Mustafathepoet's video?

Nabil Elderkin is a highly regarded music video director known for cinematic work with artists such as Kanye West and Travis Scott. He co-directed the visual for "Old Life" alongside Mustafa Ahmed himself, signaling the level of artistic ambition behind the Dunya project.

What is Mustafathepoet's heritage and where is he from?

Mustafathepoet is a Sudanese-Canadian artist raised in Toronto. His Sudanese heritage shapes nearly every layer of his work — the poets he amplifies, the causes his music supports, and the spiritual and cultural vocabulary he draws on in his songwriting.

What does Mustafathepoet's song "IMAAN" mean?

"IMAAN" is an Arabic word meaning faith. The title sits squarely within Mustafa's lyrical world, which regularly draws on Islamic spiritual concepts and Arabic vocabulary to explore belief, endurance, and what it means to keep going through grief and loss.

Is Mustafathepoet connected to the broader Toronto music scene?

Yes, Mustafathepoet is rooted in the Toronto arts community, particularly the Rexdale neighborhood that has shaped his identity and voice. His work occupies a distinctly literary corner of the Toronto scene, fusing spoken-word traditions with minimalist singer-songwriter music in a way that sets him apart from the city's more mainstream acts.

What platforms is Mustafathepoet on and where is his audience most active?

Mustafathepoet is active on YouTube and Instagram, with his most engaged community concentrated on Instagram. His engagement there runs far above the typical average for artists in his category, driven by deeply personal posts about music, poetry, and global humanitarian causes that resonate strongly with followers across the United States, Canada, and the United Kingdom.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 13, 2026, 3:51 PM · Slug: mustafathepoet

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