Canada
Mustafathepoet is a creator with a presence on Instagram (585,604 followers), based in Canada.
Total Followers -0.5%
586K
Across Instagram
Primary Platform
YouTube
586K followers · 100% of audience
Engagement
16.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.8K–$20K / IG post
Mustafa headlined the third edition of his Artists for Aid concert series at a Los Angeles venue, featuring Shawn Mendes, Daniel Caesar, Clairo, and Chappell Roan among others. Proceeds were split between the Sudanese American Physicians Association and the Palestine Children's Relief Fund.
Mustafa performed songs from his acclaimed 2024 album Dunya alongside a Sudanese choir, with arrangements by producer Dylan Wiggins. NPR called Dunya one of the best albums of 2024.
The Toronto-born poet and songwriter took home a pair of Canada's top music honors, adding to his 2022 JUNO win for Alternative Album of the Year.
Riding momentum from Dunya's critical acclaim, Mustafa embarked on his debut world tour in February 2025, spanning Canada, the US, Europe, and rare concert stops in Sudan and Ethiopia.
The 12-track folk album features collaborators including Aaron Dessner, Rosalía, Daniel Caesar, JID, and Clairo, and incorporates traditional Arabic instrumentation. It was widely reviewed as one of 2024's standout records.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 585,604 | -3K | 16.4% | — | 7 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -2869 -0.5% | +0 +0.0% | +0 +0.0% | -2869 |
| Last 90 days | -8784 -1.5% | +0 +0.0% | +0 +0.0% | -8784 |
| Last 365 days | -8784 -1.5% | +0 +0.0% | +0 +0.0% | -8784 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mustafathepoet is a creator with a presence on Instagram (585,604 followers), based in Canada. Their content sits in the poetry & music space. Their YouTube bio reads: "Songwriter, Southsider, AR". The full audience and engagement breakdown is below.
Mustafathepoet reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 16.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in music and related categories, Mustafathepoet offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mustafathepoet's tier (Mid, 586K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His real name is Mustafa Ahmed. The alias "Mustafathepoet" grew out of his spoken-word poetry roots before he moved into recording and releasing original music as a singer-songwriter.
"Dunya" is an Arabic word meaning "world" or earthly life — often used in Islamic tradition to contrast the temporary physical world with the eternal. The title fits Mustafa Ahmed's songwriting, which circles themes of love, loss, faith, and the weight of living through historic suffering.
Mustafathepoet stated directly that proceeds from "Gaza is Calling" go to the children of Palestine. The release is part of his broader practice of channeling his art toward humanitarian causes affecting communities in the Arab world.
Mustafa uses his platform to preserve the words of poets from Sudan and Palestine, many of whom were killed. He frames the act of sharing their writing as one of remembrance and resistance, extending his identity as a Sudanese-Canadian artist who treats poetry as a form of witness and survival.
"Southsider" is a direct reference to Mustafa's roots in Rexdale, a Toronto neighborhood whose community he identifies as the Southside. His connection to that specific place runs through his storytelling, his sense of solidarity, and the emotional texture of his music.
Nabil Elderkin is a highly regarded music video director known for cinematic work with artists such as Kanye West and Travis Scott. He co-directed the visual for "Old Life" alongside Mustafa Ahmed himself, signaling the level of artistic ambition behind the Dunya project.
Mustafathepoet is a Sudanese-Canadian artist raised in Toronto. His Sudanese heritage shapes nearly every layer of his work — the poets he amplifies, the causes his music supports, and the spiritual and cultural vocabulary he draws on in his songwriting.
"IMAAN" is an Arabic word meaning faith. The title sits squarely within Mustafa's lyrical world, which regularly draws on Islamic spiritual concepts and Arabic vocabulary to explore belief, endurance, and what it means to keep going through grief and loss.
Yes, Mustafathepoet is rooted in the Toronto arts community, particularly the Rexdale neighborhood that has shaped his identity and voice. His work occupies a distinctly literary corner of the Toronto scene, fusing spoken-word traditions with minimalist singer-songwriter music in a way that sets him apart from the city's more mainstream acts.
Mustafathepoet is active on YouTube and Instagram, with his most engaged community concentrated on Instagram. His engagement there runs far above the typical average for artists in his category, driven by deeply personal posts about music, poetry, and global humanitarian causes that resonate strongly with followers across the United States, Canada, and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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