Last updated just now · Aug 13, 2026, 3:59 PM
Islamic & Muslim Content 🏳 QAT

Muslimmatters

Full Creator Stats Live · Updated 2026-08-13

MuslimMatters is the social media presence of MuslimMatters.org, an English-language Islamic media platform established in 2007 — making it one of the longer-running digital outlets dedicated to Muslim news, scholarship, and community commentary in the Western context.

NicheIslamic & Muslim Content TierMicro Engagement1.9%
Open full profile → @muslimmatters on YouTube

Total Followers +0.3%

14K

Across Instagram

Primary Platform

YouTube

14K followers · 100% of audience

Engagement

1.9%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. $355–$994 / IG post

Muslimmatters on Instagram
Muslimmatters on Instagram
Muslimmatters on Instagram
Muslimmatters on Instagram
View on Instagram 496 likes →
View on Instagram 239 likes →
View on Instagram 174 likes →
View on Instagram 169 likes →
Recent news · 2 items

Performance Across Platforms

Updated 2026-08-13
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 14,205 +47 1.9% 0.7 6 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +34 +0.2% +0 +0.0% +0 +0.0% +34
Last 30 days +47 +0.3% +0 +0.0% +0 +0.0% +47
Last 90 days +87 +0.6% +0 +0.0% +0 +0.0% +87
Last 365 days +87 +0.6% +0 +0.0% +0 +0.0% +87

Audience Demographics

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14K14K14K14K14K Sep 3Nov 28Feb 22May 19Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Muslimmatters

MuslimMatters is the social media presence of MuslimMatters.org, an English-language Islamic media platform established in 2007 — making it one of the longer-running digital outlets dedicated to Muslim news, scholarship, and community commentary in the Western context. Operating out of Qatar but drawing the majority of its audience from the United States and United Kingdom, the account functions as an extension of the broader publication rather than a personality-driven channel, amplifying voices from recognizable scholars and writers within the English-speaking Muslim world. Figures such as Shaykha Samia Mubarak, Shaykh Abdullah Mullanee, and writer Zainab bint Younus appear regularly, lending the content a scholarly but accessible register that bridges traditional Islamic knowledge and contemporary Muslim life.

On Instagram, the account leans heavily into seasonal and devotional content — Ramadan reminders, Zakah obligations, du'a explanations, and charitable fundraising — reflecting both the publication's community-service ethos and its audience's appetite for applied Islamic guidance. That audience skews notably female and falls predominantly in the 25–34 age bracket, a demographic that tends to be highly receptive to values-aligned content around faith, family, and social giving. The recurring emphasis on sadaqah and donation transparency (questioning how much of a donation actually reaches beneficiaries) signals a sophisticated audience with real charity-giving behavior. With above-median engagement for its tier, MuslimMatters is well-positioned as a trusted conduit for Islamic nonprofits, halal brands, and cause-driven campaigns targeting practicing Muslim communities in English-speaking markets.

Brand fit

Why brands partner

Muslimmatters reaches an audience concentrated in QAT primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For QAT-focused brands in education and related categories, Muslimmatters offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Muslimmatters's tier (Micro, 14K combined followers, QAT). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

How long has MuslimMatters been around?

MuslimMatters.org has been publishing Islamic news, views, and perspectives since 2007, making it one of the longer-running English-language Islamic media platforms online. Its social channels carry forward that same mission under the tagline "Because Muslims matter," now reaching a global community across YouTube and Instagram.

Who is Shaykha Samia Mubarak and why does she appear on MuslimMatters?

Shaykha Samia Mubarak is an Islamic scholar featured on MuslimMatters to explain the deeper meanings behind the supplications (du'a) Muslims recite in daily worship. Her appearances reflect MuslimMatters' editorial approach of bringing qualified scholarly voices to accessible, everyday Islamic questions.

Does MuslimMatters have a podcast?

Yes, MuslimMatters produces podcast content as part of its broader media output, promoted across its platforms with the hashtag #muslimmatters. Episodes typically feature scholars and community contributors discussing Islamic topics ranging from spirituality to contemporary Muslim life.

Does MuslimMatters actually talk about where your donation money goes?

Yes — MuslimMatters has directly raised the issue of donation transparency, questioning how much of a given charitable contribution actually reaches the intended cause versus going to overhead. This type of content is part of their mission to help Muslim communities give sadaqah and Zakah more consciously and effectively.

Who is Zainab bint Younus on MuslimMatters?

Zainab bint Younus, known on Instagram as @ummjamaalu, is a recurring contributor to MuslimMatters who appears in discussions on Islamic history and spirituality. She has been featured alongside Shaykh Abdullah Mullanee in content exploring the legacy and nostalgia of the Islamic Golden Age.

What kind of content does MuslimMatters post during Ramadan?

During Ramadan, MuslimMatters posts reminders about fulfilling Zakah obligations before the month ends, reflections on the spiritual weight of the season, and scholar-led guidance on making the most of Ramadan's final days. Their tone emphasizes urgency and accountability, encouraging followers not to let the month pass without settling religious duties.

What is the Islamic Golden Age content that MuslimMatters discusses?

MuslimMatters features reflective content on the Islamic Golden Age — the era when Islamic civilization led the world in scholarship, science, and culture — exploring what it means for Muslims today. Contributors like Shaykh Abdullah Mullanee and Zainab bint Younus have appeared together to discuss the nostalgia and lessons that period holds for the modern Muslim community.

Is MuslimMatters mainly followed by Muslim women?

The majority of MuslimMatters' Instagram audience is female — well over half — which aligns with their blend of scholarly content, spiritual guidance, and community storytelling that resonates strongly with Muslim women. Their core audience is concentrated in the mid-20s to mid-30s age range.

Where is MuslimMatters based?

MuslimMatters is registered in Qatar, but its content is primarily English-language and its readership is largely based in the United States, which makes up the majority of its Instagram following. The United Kingdom and India also represent significant portions of its audience.

What platforms is MuslimMatters on?

MuslimMatters is active primarily on YouTube and Instagram, with YouTube serving as their main platform. Their Instagram account publishes a regular mix of scholar clips, Ramadan reminders, Islamic history content, and charity awareness posts under the handle @muslimmatters.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 13, 2026, 3:59 PM · Slug: muslimmatters

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