Muskaan Rehmat is a Pakistan-based lifestyle and fashion creator whose Instagram presence blends elevated style content, travel documentation, and personal moments.
Total Followers +0.3%
157K
Across Instagram
Primary Platform
YouTube
157K followers · 100% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 157,247 | +550 | 4.7% | 4.2 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +94 +0.1% | +0 +0.0% | +0 +0.0% | +94 |
| Last 30 days | +550 +0.4% | +0 +0.0% | +0 +0.0% | +550 |
| Last 90 days | +2K +1.0% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +1.0% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MXR Makeup Store (@mxr.makeupstore) Beauty / Cosmetics | Founder / owned brand | Long-term | — | |
| MXR Bag Store (@mxr.bagstore) Fashion / Accessories | Founder / owned brand | Long-term | — |
Muskaan Rehmat is a Pakistan-based lifestyle and fashion creator whose Instagram presence blends elevated style content, travel documentation, and personal moments. Her platform bio reveals an academic dimension — a law student at the University of London — that adds a layer of aspiration to her personal brand. She also operates her own retail ventures, @mxr.makeupstore and @mxr.bagstore, reflecting a commerce-integrated model that extends well beyond standard influencer partnerships. Her content spans Eid styling, UAE desert travel reels, pilgrimages to Makkah and Madinah, and candid relational posts, with luxury brand references including Marc Jacobs and Aquazzura lending the feed a globally oriented aesthetic.
Her audience concentrates heavily in the 18–34 age band, with meaningful reach across Pakistan, India, and South Asian diaspora communities in the United States and United Kingdom. Her engagement rate sits several multiples above the category median, suggesting genuine community investment relative to her mid-tier follower count. Collaborations with Pakistani fashion labels like Kross Kulture sit alongside aspirational Western luxury references, positioning her at the intersection of local cultural identity and global style sensibility. As she completes her degree and her own retail operations continue to develop, she is well-placed to grow into a commerce-anchored lifestyle brand with credible cross-market appeal across South Asian and diaspora audiences.
Muskaan.Rehmat reaches an audience concentrated in PAK primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Cosmetics, Fashion / Accessories, a clear signal of fit for brands in those categories. Demonstrated partners include MXR Makeup Store (@mxr.makeupstore) and MXR Bag Store (@mxr.bagstore). Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PAK-focused brands in Beauty / Cosmetics and related categories, Muskaan.Rehmat offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Muskaan.Rehmat's tier (Mid, 157K combined followers, PAK). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Muskaan Rehmat owns and promotes @mxr.makeupstore, a beauty retail brand she lists directly in her Instagram bio. The MXR label appears across her businesses and functions as a recognizable brand identity tied to her creator persona.
She also runs @mxr.bagstore, a fashion accessories business that sits alongside her makeup store under the same MXR brand family. Owning two retail ventures while growing a social media platform puts her in a distinct category compared to most lifestyle creators at her tier.
Her Instagram bio references @unioflondon with a 2026 graduation year and a scales-of-justice emoji, strongly indicating she has been completing a law degree at the University of London. That makes her one of the relatively rare South Asian lifestyle creators juggling a professional academic qualification alongside a content and business career.
Her content features Kross Kulture, a prominent Pakistani fashion label, as well as international luxury names like Marc Jacobs and Aquazzura. She has also showcased modest-wear from Pakistani brand Sitr.pk, reflecting a deliberate mix of home-grown and high-end international fashion partnerships.
Yes, she has shared travel content from both Makkah and Medina, including posts styled around Umrah, with modest fashion from Sitr.pk featured prominently. This faith-rooted travel content connects strongly with her core Pakistani and broader South Asian Muslim audience.
Eid posts are a consistent highlight on her feed, often built around coordinated twinning looks with a close companion. These culturally grounded posts sit at the intersection of festive fashion and aspirational lifestyle, and they tend to drive some of her strongest audience interaction.
Several of her reels carry relationship-themed captions and are tagged with phrases like 'relationship goals' and 'couple,' suggesting she shares glimpses of her personal life alongside fashion and travel. This blend of the personal and aspirational is a defining feature of her content style and a key reason her engagement sits well above the category median.
Her travel content spans the UAE — including desert safari shoots — and religious destinations in Saudi Arabia like Makkah and Medina. The combination of luxury travel visuals and faith-driven journeys reflects the dual aspirational and spiritual identity that runs through her brand.
Yes, Muskaan Rehmat is Pakistani, and the majority of her audience is based in Pakistan, with a secondary following across India, the United States, and the United Kingdom. Her content — rooted in Pakistani cultural moments, modest fashion, and South Asian lifestyle aesthetics — keeps that home audience highly engaged.
Aquazzura, the Italian luxury footwear label, appears in her hashtags alongside Marc Jacobs, signalling that high-end accessories are a deliberate part of her visual identity. Pairing European luxury brands with Pakistani fashion labels like Kross Kulture is a recurring styling choice that defines her aspirational aesthetic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@muskaan.rehmat · YouTube
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