United Kingdom
Mundial is a UK-based football culture magazine operating across print and digital platforms, built on the premise that football is as much a cultural and aesthetic phenomenon as it is a sport.
Total Followers +0.1%
185K
Across Instagram
Primary Platform
YouTube
185K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.3K / IG post
The brand collaboration — described as the biggest MUNDIAL has ever done — saw the two parties create a fictional football club concept, 'Gorillaz FC', with numbered limited-edition shirts released for fans of both football and the iconic band.
The quarterly print magazine released a World Cup-themed edition covering heroes and villains of tournaments past and present, alongside an original film ('No Era Penal') exploring Mexican football fandom ahead of the tournament.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 185,124 | +204 | 1.5% | 7.7 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +37 +0.0% | +0 +0.0% | +0 +0.0% | +37 |
| Last 30 days | +204 +0.1% | +0 +0.0% | +0 +0.0% | +204 |
| Last 90 days | +3K +1.6% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +1.6% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mundial is a UK-based football culture magazine operating across print and digital platforms, built on the premise that football is as much a cultural and aesthetic phenomenon as it is a sport. The brand distinguishes itself from mainstream sports media by focusing on the storytelling, visual identity, and lifestyle dimensions of the game — covering football fashion, art, music, and the deeper currents running through supporter culture worldwide. Their tagline, "Reminding you why you love football," captures a romantic, nostalgic editorial sensibility that positions the brand as a deliberate counterpoint to the data-driven, results-focused coverage that dominates the sports media landscape.
Their audience skews male and young, concentrated among 18-to-34-year-olds, with a strong UK base and meaningful reach into the United States — a signal of football's expanding cultural footprint in North America. Engagement sits at the category baseline for their tier, suggesting a loyal core readership that treats the account as a cultural touchstone rather than a breaking-news feed. This profile makes Mundialmag a natural fit for brands operating at the intersection of sportswear, streetwear, and lifestyle, where football aesthetics have increasingly crossed into mainstream fashion. As the sport's global lifestyle moment deepens, their editorial-first positioning supports partnerships that prioritise credibility and aesthetic alignment over raw follower volume.
Mundialmag reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Mundialmag offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mundialmag's tier (Mid, 185K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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'Mundial' is the Spanish and Portuguese word for 'world,' and the term those languages use for the World Cup. The name reflects the brand's global outlook on football — covering the game beyond any single league, country, or era.
Mundial is a football culture magazine built around the idea of 'Reminding you why you love football.' Instead of match reports and transfer gossip, it focuses on the stories, passion, and humanity that make football more than just a sport.
Mundial publishes a physical print magazine alongside its active digital presence. The print edition is known for its distinctive visual style and long-form storytelling that sets it apart from conventional football publications.
Yes, YouTube is actually Mundial's primary platform. The channel extends the magazine's culture-first approach to video, offering football content that goes beyond highlights and punditry into storytelling and wider football culture.
Yes, Mundial is a UK-based football media brand. It draws a strong domestic following as well as a significant international audience, particularly in the United States and other football-loving countries.
Mundial covers football from across the globe rather than narrowing its focus to the Premier League. The name itself — meaning 'world' — reflects the brand's commitment to the full breadth of the game across different eras, leagues, and cultures.
Not exactly — while Mundial's audience skews predominantly male and toward the 18–34 age range, it has a notably strong female readership compared to traditional football media. Its culture-led angle attracts fans who love the game's stories and aesthetics, not just the scorelines.
Where mainstream football magazines lead with fixtures, league tables, and transfer news, Mundial leads with culture, history, and long-form storytelling. It reads much closer to a lifestyle or arts magazine than a conventional football title.
Nostalgia and football heritage are a significant part of Mundial's identity. The brand leans into the emotion and romance of the game — covering vintage kits, overlooked clubs, and the cultural moments that shaped football fandom — alongside contemporary stories.
Despite being a UK-based brand, Mundial has built a meaningful international audience, with a notable share of followers based in the United States and further afield in countries like India and Australia. Football's global appeal gives the brand reach well beyond its home market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mundialmag · YouTube
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