Mumsfoodies

Mumsfoodies is based in Spain — both their Instagram and TikTok bios display the Spanish flag and state they are living in Spain. Despite that, their largest single audience segment is based in the United Kingdom, which is reflected in the very British-sounding channel name.

Written recipes are a deliberate part of what Mumsfoodies offers — their Instagram bio describes the content as "Achievable written Recipes" and their TikTok bio similarly promises "Full written recipes." This sets them apart from creators who only walk through steps on camera, making it easier to cook along at your own pace.

Mumsfoodies covers a broad range of from-scratch bread, including brioche, everyday sandwich buns, simple loaves, and pizza dough. Their hashtag signatures — #brioche, #buns, #easybread, and #breadmaking — give a clear picture of the territory, with a consistent focus on bread types people often assume are too difficult to make at home.

Yes, brioche is one of the specific breads that appears regularly in Mumsfoodies' content, sitting alongside buns, loaves, and pizza dough in their feed. It fits their wider philosophy of proving that rich, enriched breads are achievable for a home baker without professional training.

Freeze-friendly baking is a practical thread running through Mumsfoodies' content. Their Pizza Mini Baguettes tutorial, for example, is explicitly presented as a recipe you can make "for freezing or for now" — a batch-cooking mindset that suits families wanting to prep ahead rather than bake fresh every time.

Both their Instagram and TikTok bios list "Homemade over Store-bought" as a core value, meaning the channel is built around making everyday staples — bread, pizza bases, buns — from scratch instead of buying ready-made versions. The appeal is partly flavour, partly cost, and partly the satisfaction of knowing exactly what went into your food.

Mumsfoodies describes their recipes as "achievable", which signals that the content is pitched at everyday home cooks rather than experienced bakers. Pairing that with full written recipes and step-by-step video tutorials makes their channel a popular entry point for people attempting homemade bread for the first time.

Pizza is a regular feature alongside bread, with #pizza and #easypizza appearing consistently in their content. True to their homemade-over-store-bought ethos, the approach involves making the dough and building the pizza from scratch, including a mini baguette pizza format that doubles as a freezer-friendly option.

Mumsfoodies has surpassed one million followers on Instagram, placing them firmly in the Macro tier of food and baking creators on that platform. Their engagement also runs well above the category median, which is a meaningful signal at that scale where large accounts often see flat interaction rates.

Yes — Mumsfoodies is active on TikTok in addition to YouTube, with a following in the hundreds of thousands on TikTok and month-over-month growth that currently outpaces their Instagram rate. The TikTok content follows the same from-scratch, written-recipe format as their other platforms.