United States
Mumansky18 is the Instagram presence of Mauricio Umansky, Los Angeles-based luxury real estate entrepreneur and founder and CEO of The Agency, a high-end brokerage he built from the ground up into a nationally recognized brand with offices across the United States and internationally.
Total Followers +0.1%
821K
Across Instagram
Primary Platform
YouTube
821K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$29K / IG post
The Agency partnered with One Rock, led by Ilija Pavlovic, adding roughly 1,200 agents and 26 offices across NYC, Westchester, Hudson Valley, and New Jersey, headquartered at Rockefeller Center.
The Umansky Team earned recognition based on highest sales volume from July 2024–June 2025, with Umansky citing the challenge of serving clients through the L.A. wildfires.
Expanding beyond real estate, Umansky rolled out a new art advisory vertical called The Agency Art House, part of a broader push into lifestyle and coaching verticals.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 821,001 | +575 | 0.9% | 4.7 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +575 +0.1% | +0 +0.0% | +0 +0.0% | +575 |
| Last 90 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Agency RE Real Estate | Founder / owned brand | 2011–Long-term | — | |
| Netflix Entertainment / Production | Long-term partnership | YouTube | 2022–Long-term | — |
| American Real Estate Association Real Estate / Industry | Co-founder | Long-term | — |
Mumansky18 is the Instagram presence of Mauricio Umansky, Los Angeles-based luxury real estate entrepreneur and founder and CEO of The Agency, a high-end brokerage he built from the ground up into a nationally recognized brand with offices across the United States and internationally. Umansky's public profile was initially shaped by his appearances alongside his family on Bravo's Real Housewives of Beverly Hills, but he stepped fully into his own spotlight as executive producer and central figure of Buying Beverly Hills, a Netflix reality series documenting his family's work in the ultra-luxury Los Angeles property market. His handle — a compression of his surname with a personal numeric identifier — reflects a personal-brand approach common among entrepreneur-class creators who blur the line between individual identity and corporate platform.
His content gravitates toward luxury real estate lifestyle, with a growing focus on Baja California Sur — particularly the Los Cabos corridor — signaling The Agency's active geographic expansion into Mexican resort markets. A hashtag connection to Fox's Special Forces: World's Toughest Test points to deliberate mainstream celebrity broadening beyond the real estate lane. His audience sits firmly in the millennial-to-Gen-X bracket, is nearly gender-balanced, and is overwhelmingly US-based, making him a natural partner for aspirational lifestyle, property, and financial services brands. Engagement trails the category median, which is typical for celebrity-adjacent entrepreneurs whose following is built partly on notoriety rather than pure content utility, but his rate card signals that brands still pay a meaningful premium for access to his affluent, US-concentrated audience.
Mumansky18 reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Real Estate, Entertainment / Production, Real Estate / Industry, a clear signal of fit for brands in those categories. Demonstrated partners include The Agency RE and Netflix. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Real Estate and related categories, Mumansky18 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mumansky18's tier (Mid, 821K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mumansky18 is the social media handle for Mauricio Umansky, a luxury real estate broker, entrepreneur, and television personality based in Los Angeles. He is best known as the founder of The Agency real estate brokerage and a prominent figure in Beverly Hills property sales.
Yes, Mauricio Umansky competed on Special Forces: World's Toughest Test on Fox, a celebrity competition show in which contestants endure military-style selection challenges run by elite special operations veterans. He references the experience frequently through the hashtag #specialforcesfox across his social posts.
Buying Beverly Hills is a Netflix reality series following Mauricio Umansky, his family, and the team at The Agency as they navigate ultra-luxury real estate deals in Los Angeles. Mauricio serves as an Executive Producer of the show, which offers viewers an inside look at high-stakes property transactions alongside family dynamics.
The Agency is a luxury real estate brokerage that Mauricio Umansky launched as CEO and Founder, with a flagship presence in Beverly Hills and a footprint that has expanded across the United States and internationally. It is known for a brand-forward, boutique approach to high-end residential sales that distinguishes it from traditional brokerages.
Mauricio Umansky and Kyle Richards, long-time co-stars on The Real Housewives of Beverly Hills, publicly announced a separation in the summer of 2023. Both have addressed their relationship status in multiple interviews and social media posts since then.
Mauricio describes himself as a Girl Dad and has four daughters: Farrah Aldjufrie from a prior relationship, and Alexia, Sophia, and Portia Umansky with Kyle Richards. Several of his daughters appeared in Buying Beverly Hills on Netflix and maintain their own social media followings.
The Agency Baja is Mauricio Umansky's luxury real estate operation in Baja California Sur, Mexico, focused on high-end markets in Los Cabos and San José del Cabo. He regularly showcases oceanfront and resort-style listings from the region on his social channels, targeting international buyers and affluent second-home seekers.
Mauricio runs a professional coaching and education platform he calls The Academy, built for real estate agents who want to grow their business using strategies he developed while scaling The Agency. It is promoted directly in his Instagram bio and is positioned as a career development program for agents at multiple levels.
The American Real Estate Association is an industry organization created as an alternative voice for real estate professionals, separate from established bodies like the NAR. Mauricio Umansky is listed as a key affiliated figure and references the association directly in his personal bio, indicating an active founding role.
Mauricio Umansky was born in Mexico City, Mexico and relocated to Los Angeles as a child, where he eventually built his career in luxury real estate. His Mexican roots are widely seen as a driving factor behind his expansion into Baja California Sur, a market he covers extensively across his social content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@mumansky18 · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.