Philippines
Muji is a Philippines-based micro creator active primarily on YouTube, building a small but above-average-engagement following around a hybrid content format that blends satisfying food visuals with first-person storytime narration.
Total Followers +0.0%
28K
Across YouTube
Primary Platform
28K followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 27,700 | +0 | 3.1% | — | 1 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -100 -0.4% | +0 +0.0% | +0 +0.0% | -100 |
| Last 365 days | -100 -0.4% | +0 +0.0% | +0 +0.0% | -100 |
Daily follower snapshots from CreatorDB's longitudinal index.
Muji is a Philippines-based micro creator active primarily on YouTube, building a small but above-average-engagement following around a hybrid content format that blends satisfying food visuals with first-person storytime narration. The channel's signature style pairs baked goods, samosas, and other comfort foods with relationship and workplace drama — a format popularized by creators who overlay AITA-style confessional storytelling onto calming cooking or food-prep footage. The recurring food hashtags skew toward South Asian cuisine, particularly Indian snacks and potato-based dishes, suggesting either a cultural affinity or a deliberate niche into that culinary aesthetic. The channel bio is minimal, but the email contact and call-to-action structure indicate an early-stage creator who built with monetization in mind from the start.
With a roughly even male-to-female audience split and engagement sitting comfortably above the category median for their tier, Muji's following shows genuine interest relative to their size — a meaningful signal for brands considering micro-influencer placements. However, activity has stalled, with no new uploads logged in roughly a year as of mid-2026, which limits near-term partnership utility. The content sits at an intersection of food, entertainment, and commentary that could attract food-adjacent sponsors, snack brands, or lifestyle apps if the channel were to resume consistent output. The core format — comfort food meets personal drama — remains a durable audience hook, and re-engagement with that niche could position Muji as a modest but targeted option for brands seeking authentic reach within Filipino and South Asian food culture audiences.
Muji reaches an audience concentrated in Philippines primarily through Instagram, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. Engagement on Instagram runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Muji's tier (Micro, 28K combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
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Yes, Muji's signature format layers dramatic personal narration over satisfying food visuals — storytime episodes are paired with cooking content featuring samosas, baked goods, and comfort dishes. This combination of emotionally charged storytelling and calming food prep is the creative hook that defines the channel.
Muji's storytime episodes center on relatable social and personal drama — a toxic boss, a partner with money troubles, friends talking behind your back, cringe-worthy relationship situations, and social stunts like organizing a fake wedding. The confessional first-person framing drives strong comment engagement from viewers who recognize those experiences.
Samosas are one of the most consistently featured foods in Muji's content, with #samosa and #samosas among the most-used hashtags across posts. The Indian street food staple appears alongside other potato-based and baked dishes that make up the channel's food identity.
Muji is based in the Philippines, but the food content leans heavily into Indian cuisine — samosas, spiced potato dishes, and Indian cooking aesthetics are central to the channel. This cross-cultural angle explains the consistent use of #india and #indian across posts and sets Muji apart from typical Filipino food creators.
One of Muji's more striking storytime episodes involves organizing a fake wedding — a socially provocative scenario that fits the channel's pattern of dramatic personal confessions narrated over food content. Like the other episodes, it's built around a hook title designed to stop people mid-scroll.
Muji's YouTube channel has been inactive for over a year as of mid-2026, with no new uploads recorded during that period. Instagram is currently the active platform where Muji's storytime food content is being published and engaging an audience.
"My disgusting boyfriend" is one of Muji's published storytime episodes, following the channel's recurring theme of toxic or uncomfortable relationship dynamics told in a first-person confessional style. The provocative title is paired with food visuals to deliver the channel's signature calming-but-dramatic viewing experience.
Yes — one of Muji's storytime episodes is literally titled "AITA for reporting my boss?", adopting the Reddit "Am I The Asshole" format that has migrated heavily into short and long-form video. The framing taps into audiences already following that storytelling style across Reddit, TikTok, and YouTube.
The format taps two powerful content trends at once — relaxing, satisfying food prep visuals and emotionally engaging personal storytelling — creating a watch experience that is both soothing and addictive. Hashtags like #satisfying and #relaxing alongside #storytime signal the pairing is very much intentional, and it shows in engagement running well above the category median.
Muji is primarily active on Instagram as of mid-2026, with a YouTube channel that holds a substantial subscriber base but has been dormant for over a year. New storytime food content is currently being published on the Instagram side of the operation.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@muji · Instagram
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