Last updated just now · Jul 25, 2026, 7:01 PM
Gaming & Entertainment 🏳 SRB

Mudja

Full Creator Stats Live · Updated 2026-07-25

Mudja is a Serbian YouTuber who built his following through gaming commentary and let's play content, presenting a deliberately casual, humor-first style he has described in his own words as…

NicheGaming & Entertainment TierMacro Engagement5.3%

Total Followers +0.0%

3.3M

Across YouTube, Instagram

Primary Platform

YouTube

2.3M followers · 68% of audience

Engagement

5.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $13K–$30K / IG post

Quick facts
  • 3.3M combined followers across 2 platforms.
  • Macro creator tier — SRB.
  • 5.3% headline engagement.
  • Active since .
  • Niche: Howto Style, Gaming, Entertainment.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 2,270,000 +0 5.3% 2.3 2 days ago
Instagram 1,054,309 +1K 2.6% 1.4 2 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +316 +0.0% +0 +0.0% +316
Last 30 days +0 +0.0% +1K +0.1% +0 +0.0% +1K
Last 90 days +0 +0.0% -23722 -2.3% +0 +0.0% -23722
Last 365 days +0 +0.0% -23722 -2.3% +0 +0.0% -23722

Audience Demographics

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907K1.3M1.7M2M2.4M Jul 26Oct 25Jan 24Apr 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube Mar 2026
Sponsored content YouTube Mar 2026
Sponsored content YouTube Mar 2026
Sponsored content Instagram 2023
Sponsored content Instagram Long-term
Sponsored content Instagram Long-term
Background

About Mudja

Mudja is a Serbian YouTuber who built his following through gaming commentary and let's play content, presenting a deliberately casual, humor-first style he has described in his own words as 'laughing and nothing more.' Originally concentrated in sandbox and variety gaming — with titles like Hogwarts Legacy drawing significant traction — his content has gradually expanded into automotive lifestyle territory, with recent posts covering car purchases, car culture events, and brand integrations around vehicle history services. His channel bio, written in colloquial Serbian, signals the low-barrier, personality-driven format that separates him from more polished production-heavy creators. He also maintains a secondary Instagram presence under the @mudjaplus handle, suggesting an active effort to extend his content ecosystem beyond the main channel.

Despite producing primarily Serbian-language content, Mudja's audience is predominantly male and concentrated in the 18–34 bracket, with notable viewership in English-speaking and East Asian markets — an unusual geographic spread that points to gaming content traveling through algorithmic discovery well beyond the Balkan region. His engagement rate sits substantially above the category median, indicating an active and loyal core community rather than passive reach. Brand partnerships reflect the dual nature of his output: digital game key platforms like Instant-Gaming and Eneba anchor his gaming identity, while carVertical and travel eSIM service Saily signal a maturing audience with real purchasing power. This gaming-native-to-lifestyle trajectory positions him well for brand partnerships that want credibility with young adult male consumers across Central and Eastern Europe and beyond.

Brand fit

Why brands partner

Mudja reaches an audience concentrated in SRB primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Consumer Electronics, Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include carVertical and Saily. Engagement on YouTube runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Mudja's tier (Macro, 3.3M combined followers, SRB). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What car did Mudja buy?

Mudja posted a video titled "KUPILI SMO DREAM AUTO!" ("We Bought a Dream Car!") documenting a major car purchase. He has also posted separately about a BMW 1 Series with obvious sentimental attachment, suggesting the dream car was a step up from that model. His ongoing partnership with carVertical, a vehicle history report service, fits naturally alongside his real-life car buying content.

Did Mudja go to Daikoku in Japan?

Yes — Mudja posted about visiting Daikoku Futo, the legendary parking area near Yokohama that is one of Japan's most famous spontaneous car meet spots. He captioned the post "Daikoku me odusevio" ("Daikoku amazed me"), suggesting a genuinely enthusiastic reaction to the scene. The trip aligns with his broader car culture interest that runs alongside his gaming content.

What is Mudjaplus?

Mudja's Instagram bio links directly to @mudjaplus, which appears to be a secondary content channel or overflow account he directs fans toward. It is separate from his main @mudja handle, where he primarily promotes his YouTube uploads. Creators at his scale often use a plus-style account for behind-the-scenes content or a different content format.

Does Mudja post in Serbian or English?

Mudja posts primarily in Serbian — his YouTube bio, video titles, and captions are all written in the Serbian language, clearly targeting a Serbian-speaking audience first. Despite that, his viewership is strikingly international, with large audiences coming from the United States, Russia, Taiwan, and South Korea as well as the Balkans. His gaming content likely crosses language barriers through gameplay footage.

What games does Mudja play on YouTube?

Mudja plays a wide variety of games, covering sandbox titles, let's plays, adventure games, and variety gaming — all confirmed as his primary YouTube topic categories. Hogwarts Legacy is among the specific games he has posted walkthrough content for, tagged with #hogwartslegacy and #walkthrough. His channel bio promises "igrica" (games) with a focus on making viewers laugh rather than any single competitive title.

What is Mudja's deal with carVertical?

CarVertical is an official paid sponsor of Mudja's YouTube channel, with sponsored content running as recently as mid-2026. CarVertical provides vehicle history reports — a product that slots naturally into Mudja's car-buying narrative since he has publicly documented purchasing a new car around the same period. He promotes a link in his video descriptions for the service.

Why does Mudja work with Instant-Gaming and Eneba?

Both Instant-Gaming and Eneba are digital game key marketplaces, making them a direct fit for a gaming YouTuber with an audience of primarily young adult male viewers who buy PC and console games. Mudja ran sponsored content for both platforms in early 2026. These partnerships are common for variety gaming creators because the product is something their audience is already actively purchasing.

Is Mudja more of a car guy or a gamer?

Mudja built his channel on gaming content — his YouTube bio explicitly says he plans to record "all kinds of games" — but his real-life persona leans heavily into car culture. Recent content includes buying a dream car, visiting Daikoku Futo in Japan, and nostalgic posts about his BMW 1 Series. In practice he blurs the line, mixing gaming walkthroughs with lifestyle and automotive content.

Where is Mudja from?

Mudja is from Serbia, and his content is produced in the Serbian language, reflecting a Balkan audience base as his cultural home. He is one of the larger Serbian-origin creators in the gaming and entertainment space on YouTube. Despite his origins, his YouTube audience skews heavily international, with viewers from the United States and other non-Balkan countries making up a significant share of his traffic.

How big is Mudja on YouTube and Instagram combined?

Across YouTube and Instagram, Mudja has built a combined following of over 3 million, placing him solidly in the Macro creator tier. His YouTube channel crossed two million subscribers and his Instagram following sits comfortably above one million. His engagement rate on YouTube runs well above the category average, which is a stronger signal of audience quality than raw follower count alone.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 7:01 PM · Slug: mudja

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