Mudja is a Serbian YouTuber who built his following through gaming commentary and let's play content, presenting a deliberately casual, humor-first style he has described in his own words as…
Total Followers +0.0%
3.3M
Across YouTube, Instagram
Primary Platform
YouTube
2.3M followers · 68% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +316 +0.0% | +0 +0.0% | +316 |
| Last 30 days | +0 +0.0% | +1K +0.1% | +0 +0.0% | +1K |
| Last 90 days | +0 +0.0% | -23722 -2.3% | +0 +0.0% | -23722 |
| Last 365 days | +0 +0.0% | -23722 -2.3% | +0 +0.0% | -23722 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| carVertical Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Instant-Gaming Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Eneba Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| RP Grand Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Samsung Consumer Electronics | Sponsored content | 2023 | — | |
| La Roche-Posay Skincare / Beauty | Sponsored content | Long-term | — | |
| Garnier Skincare / Beauty | Sponsored content | Long-term | — |
Mudja is a Serbian YouTuber who built his following through gaming commentary and let's play content, presenting a deliberately casual, humor-first style he has described in his own words as 'laughing and nothing more.' Originally concentrated in sandbox and variety gaming — with titles like Hogwarts Legacy drawing significant traction — his content has gradually expanded into automotive lifestyle territory, with recent posts covering car purchases, car culture events, and brand integrations around vehicle history services. His channel bio, written in colloquial Serbian, signals the low-barrier, personality-driven format that separates him from more polished production-heavy creators. He also maintains a secondary Instagram presence under the @mudjaplus handle, suggesting an active effort to extend his content ecosystem beyond the main channel.
Despite producing primarily Serbian-language content, Mudja's audience is predominantly male and concentrated in the 18–34 bracket, with notable viewership in English-speaking and East Asian markets — an unusual geographic spread that points to gaming content traveling through algorithmic discovery well beyond the Balkan region. His engagement rate sits substantially above the category median, indicating an active and loyal core community rather than passive reach. Brand partnerships reflect the dual nature of his output: digital game key platforms like Instant-Gaming and Eneba anchor his gaming identity, while carVertical and travel eSIM service Saily signal a maturing audience with real purchasing power. This gaming-native-to-lifestyle trajectory positions him well for brand partnerships that want credibility with young adult male consumers across Central and Eastern Europe and beyond.
Mudja reaches an audience concentrated in SRB primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Consumer Electronics, Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include carVertical and Saily. Engagement on YouTube runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mudja's tier (Macro, 3.3M combined followers, SRB). Pulled from CreatorDB's category benchmarks.
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Mudja posted a video titled "KUPILI SMO DREAM AUTO!" ("We Bought a Dream Car!") documenting a major car purchase. He has also posted separately about a BMW 1 Series with obvious sentimental attachment, suggesting the dream car was a step up from that model. His ongoing partnership with carVertical, a vehicle history report service, fits naturally alongside his real-life car buying content.
Yes — Mudja posted about visiting Daikoku Futo, the legendary parking area near Yokohama that is one of Japan's most famous spontaneous car meet spots. He captioned the post "Daikoku me odusevio" ("Daikoku amazed me"), suggesting a genuinely enthusiastic reaction to the scene. The trip aligns with his broader car culture interest that runs alongside his gaming content.
Mudja's Instagram bio links directly to @mudjaplus, which appears to be a secondary content channel or overflow account he directs fans toward. It is separate from his main @mudja handle, where he primarily promotes his YouTube uploads. Creators at his scale often use a plus-style account for behind-the-scenes content or a different content format.
Mudja posts primarily in Serbian — his YouTube bio, video titles, and captions are all written in the Serbian language, clearly targeting a Serbian-speaking audience first. Despite that, his viewership is strikingly international, with large audiences coming from the United States, Russia, Taiwan, and South Korea as well as the Balkans. His gaming content likely crosses language barriers through gameplay footage.
Mudja plays a wide variety of games, covering sandbox titles, let's plays, adventure games, and variety gaming — all confirmed as his primary YouTube topic categories. Hogwarts Legacy is among the specific games he has posted walkthrough content for, tagged with #hogwartslegacy and #walkthrough. His channel bio promises "igrica" (games) with a focus on making viewers laugh rather than any single competitive title.
CarVertical is an official paid sponsor of Mudja's YouTube channel, with sponsored content running as recently as mid-2026. CarVertical provides vehicle history reports — a product that slots naturally into Mudja's car-buying narrative since he has publicly documented purchasing a new car around the same period. He promotes a link in his video descriptions for the service.
Both Instant-Gaming and Eneba are digital game key marketplaces, making them a direct fit for a gaming YouTuber with an audience of primarily young adult male viewers who buy PC and console games. Mudja ran sponsored content for both platforms in early 2026. These partnerships are common for variety gaming creators because the product is something their audience is already actively purchasing.
Mudja built his channel on gaming content — his YouTube bio explicitly says he plans to record "all kinds of games" — but his real-life persona leans heavily into car culture. Recent content includes buying a dream car, visiting Daikoku Futo in Japan, and nostalgic posts about his BMW 1 Series. In practice he blurs the line, mixing gaming walkthroughs with lifestyle and automotive content.
Mudja is from Serbia, and his content is produced in the Serbian language, reflecting a Balkan audience base as his cultural home. He is one of the larger Serbian-origin creators in the gaming and entertainment space on YouTube. Despite his origins, his YouTube audience skews heavily international, with viewers from the United States and other non-Balkan countries making up a significant share of his traffic.
Across YouTube and Instagram, Mudja has built a combined following of over 3 million, placing him solidly in the Macro creator tier. His YouTube channel crossed two million subscribers and his Instagram following sits comfortably above one million. His engagement rate on YouTube runs well above the category average, which is a stronger signal of audience quality than raw follower count alone.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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