United States
Msrachelhollis is a creator with a presence on YouTube (188,000 followers), Instagram (1,410,228 followers), based in United States.
Total Followers -0.1%
1.6M
Across YouTube, Instagram
Primary Platform
YouTube
189K followers · 12% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
Her fourth major self-help title, published January 7, 2025 via Authors Equity/Simon & Schuster, became a New York Times and International Bestseller shortly after release.
She appeared at Barnes & Noble's Farmers Market location on February 1, 2025 for a ticketed in-store discussion and signing tied to the new book launch.
Rachel Hollis appeared on ABC's GMA3: What You Need to Know to discuss 'What If YOU Are the Answer?' as part of her book launch press tour.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.5% | -423 -0.0% | +0 +0.0% | +579 |
| Last 30 days | +945 +0.5% | -2114 -0.1% | +0 +0.0% | -1169 |
| Last 90 days | +0 +0.0% | -5919 -0.4% | +0 +0.0% | -5919 |
| Last 365 days | +0 +0.0% | -5919 -0.4% | +0 +0.0% | -5919 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bookshop Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Barnes & Noble Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Audible Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
Msrachelhollis is a creator with a presence on YouTube (188,000 followers), Instagram (1,410,228 followers), based in United States. Their content sits in the self-help & motivation space. Their YouTube bio reads: "Hi, I'm Rach! I live in The Hudson Valley with my family: 4 kids (3 at home, one at college) and my handsome English husband. I've spent the last 15 years working on myself and sharing the process (and the results) with women all over the". The full audience and engagement breakdown is below.
Msrachelhollis reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Bookshop and Barnes & Noble. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Msrachelhollis offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Msrachelhollis's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In 2021, Rachel Hollis faced a major wave of public backlash after a video went viral in which she responded to being called 'unrelatable' by listing powerful women she was proud to be compared to — a response widely criticized as dismissive and tone-deaf. The fallout triggered a broad conversation about whether her aspirational self-help brand had lost touch with the everyday women she built her audience around.
Rachel and Dave Hollis announced their separation in 2020 after roughly 16 years of marriage, without offering an extensively detailed public explanation. The split drew outsized attention because Dave had left his senior role at Disney to co-lead their joint personal-development company, RISE, making the professional fallout as visible as the personal one.
Rachel Hollis's own YouTube bio describes her as living in the Hudson Valley with her 'handsome English husband,' confirming she has remarried since her 2020 divorce from Dave Hollis. She has kept this relationship far more private than the very public partnership she and Dave built around their shared brand.
'Girl, Wash Your Face,' released in 2018, is the title that launched Rachel Hollis into mainstream recognition and became one of the breakout bestsellers in the women's Christian lifestyle category that year. It was the first of her four New York Times bestsellers and remains the book most people associate with her name.
Rachel Hollis's Instagram bio confirms she has authored four New York Times bestsellers, with 'Girl, Wash Your Face' and 'Girl, Stop Apologizing' being her two most recognized titles. All four books center on personal growth, honest self-reflection, and practical motivation aimed primarily at women.
Rachel Hollis has four children in total — three still living at home with her and one who has moved on to college, as she describes at the top of her YouTube channel. Her experiences as a mother have always been woven directly into her personal development storytelling and content.
Rachel Hollis currently lives in the Hudson Valley region of New York, which she calls out in her own YouTube bio. This represents a notable geographic shift from her earlier Texas roots, where she originally built her community and the RISE brand.
Rachel Hollis has hosted several podcast iterations over the years, most associated with her RISE brand, and her ongoing show is known as The Rachel Hollis Podcast. The content follows the same themes as her books — motivation, honest personal storytelling, and practical advice aimed largely at women.
Yes, Audible is one of Rachel Hollis's active sponsors, alongside Barnes & Noble and Bookshop, all of which have appeared in her YouTube content. As a four-time NYT bestselling author whose entire brand is built around reading and self-improvement, these partnerships are an unusually natural fit for her audience.
Rachel Hollis's YouTube upload frequency has slowed considerably, with a gap of several months between new videos as of 2026. Her Instagram remains her more consistently active platform, where she continues to reach an audience of well over a million followers on a more regular basis.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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