Msmelodyrae is a US-based creator working across fitness, faith, and personal development — a blend visible in both her platform bios and content patterns.
Total Followers -0.2%
169K
Across Instagram, TikTok
Primary Platform
YouTube
158K followers · 93% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$7.9K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -331 -0.2% | +0 +0.0% | +0 +0.0% | -331 |
| Last 90 days | -284 -0.2% | +0 +0.0% | +0 +0.0% | -284 |
| Last 365 days | -284 -0.2% | +0 +0.0% | +0 +0.0% | -284 |
Daily follower snapshots from CreatorDB's longitudinal index.
Msmelodyrae is a US-based creator working across fitness, faith, and personal development — a blend visible in both her platform bios and content patterns. As co-founder of The Total Body Band, she brings practitioner credibility to her fitness coaching rather than positioning herself purely as a lifestyle personality. She also identifies as an actress, and basketball-themed hashtags suggest an athletic background that grounds her wellness perspective. On TikTok, her "Moments With Melody" series leans into candid, diary-style storytelling — emphasizing consistency over motivation and naming self-doubt openly, which gives her a tone distinct from the aspirational performance common in fitness content.
Her audience is predominantly female and concentrated in the 18–34 age range, with a majority US following supplemented by UK, Canadian, and Indian reach. Instagram carries most of her distribution weight, though her TikTok engagement rate substantially outpaces her Instagram numbers — a signal that her more personal, conversational format resonates strongly with the smaller but attentive audience she is building there. For brands in women's activewear, faith-adjacent wellness, or group fitness equipment, her co-founder background and authenticity-first messaging offer a credible partnership angle. If her TikTok momentum converts to broader audience growth, she is well positioned to extend her mid-tier standing into a more durable cross-platform presence.
Msmelodyrae reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Total Body Band. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Fitness / Wellness and related categories, Msmelodyrae offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Msmelodyrae's tier (Mid, 169K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Total Body Band (@thetotalbodyband) is a fitness brand that Msmelodyrae co-founded, and it sits at the center of her professional identity alongside her personal coaching work. She actively promotes and represents the brand across both her Instagram and TikTok channels, making it a core pillar of her creator business rather than a simple sponsorship.
That line, pulled directly from her TikTok bio, is the philosophical backbone of her entire fitness coaching approach — the idea that consistency, not motivation, is what produces real results. She uses it to signal to her audience that she is not selling an aspirational highlight reel, but rather the unglamorous practice of showing up even when it's hard.
Her content hashtags strongly suggest it — she uses #basketball, #anodetohoop, and #firstlove together, which implies she has framed basketball as a foundational passion in her personal story. The pairing of #anodetohoop with #firstlove in particular reads as personal tribute content rather than casual sports coverage.
Moments With Melody is the content brand name Msmelodyrae uses on TikTok, featured at the very top of her TikTok bio. It functions as an umbrella identity for her mix of fitness, motivational, and personal content on the platform.
Yes — her Instagram bio opens with a cross symbol, and she regularly uses hashtags like #thankyoujesus and #grateful in her posts, making her Christian faith openly visible within her personal brand. This faith-forward framing sets her apart from purely secular fitness influencers and resonates with a specific segment of her audience.
Msmelodyrae lists actress alongside fitness coach in her Instagram bio, indicating she pursues both professionally rather than treating one as a hobby. While her largest online following has been built around fitness and motivational content, she maintains acting as a declared part of her creative identity.
Her coaching centers on consistency-based training — helping people maintain their routines specifically on low-motivation days rather than chasing peak performance. She incorporates group fitness into her approach and channels her training philosophy through Total Body Band, the fitness brand she co-founded.
The hashtag #italia appears among her recurring content tags, suggesting she has created posts tied to Italy, likely travel or lifestyle content. Her core audience is based primarily in the United States, so Italian-themed content appears to be a personal interest thread rather than a geographic focus.
Msmelodyrae is active on both Instagram and TikTok. Instagram is her larger platform by far, with over 150,000 followers, while her TikTok presence — branded as Moments With Melody — is smaller but shows notably strong audience engagement relative to its size.
Her audience is predominantly female — roughly 70% — and concentrated in the 18-to-34 age bracket, which makes her a strong fit for fitness, wellness, and lifestyle brands targeting younger women. The United States accounts for the majority of her following, with the United Kingdom and Canada also represented.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@msmelodyrae · YouTube
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