Kayla Cardona is a California-based luxury real estate agent, podcast host, and reality television personality who gained wider recognition through her appearance on Netflix's "Selling the OC," the spinoff series built around agents at The Oppenheim Group's Newport Beach office.
Total Followers -1.3%
156K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2K followers · 2% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3K–$7.4K / IG post
Episode 81 featured the celebrity blogger opening up about his struggles with validation and addiction to fame — a notable get for Cardona's growing faith-and-resilience podcast.
She was dropped from the Season 4 lineup with no on-screen explanation. She continues to hold an active realtor license with The Oppenheim Group and retains current listings.
Coverage noted her shift toward Christian content creation — motivational speaking, life coaching, and her Pain to Power podcast — alongside a high-value real estate sale at The Oppenheim Group.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +3 +0.1% | +3 |
| Last 30 days | +10 +0.4% | -2098 -1.4% | -5 -0.1% | -2093 |
| Last 90 days | +20 +0.8% | -2867 -1.9% | -30 -0.5% | -2877 |
| Last 365 days | +20 +0.8% | -2867 -1.9% | -30 -0.5% | -2877 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Oppenheim Group Real Estate | Long-term partnership | Long-term | — | |
| Netflix Entertainment / Reality TV | Sponsored content | Long-term | — | |
| Mskaylascloset Fashion / Retail | Founder / owned brand | Long-term | — |
Kayla Cardona is a California-based luxury real estate agent, podcast host, and reality television personality who gained wider recognition through her appearance on Netflix's "Selling the OC," the spinoff series built around agents at The Oppenheim Group's Newport Beach office. Of Italian and Mexican heritage, she translated that on-screen visibility into a multi-platform following anchored primarily on Instagram, where she blends real estate lifestyle, personal storytelling, and fashion content — the latter through a separate shopping venture, @mskaylascloset. Her Oppenheim Group affiliation ties her brand to one of the most recognizable names in high-end residential and commercial property.
Her "Pain to Power" podcast represents the more substantive dimension of her identity — a faith-inflected personal growth show that draws on her own experiences to explore resilience, relationships, and purpose. She is also a consistent foster care advocate, using her platform to amplify events such as the Foster Love Gala. Her audience skews notably young and predominantly male, with meaningful international reach across the UK, Brazil, and Mexico — an atypical demographic for a faith-and-lifestyle creator — suggesting organic discovery beyond her reality-TV core fanbase. That cross-cultural reach, combined with an aspirational real estate backdrop, positions her well for brands bridging luxury lifestyle with values-driven personal development.
Mskaylacardona reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Real Estate, Entertainment / Reality TV, Fashion / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include The Oppenheim Group and Netflix. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Real Estate and related categories, Mskaylacardona offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mskaylacardona's tier (Mid, 156K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Kayla Cardona is a luxury realtor at The Oppenheim Group, the brokerage at the center of Netflix's Selling Sunset franchise. Her Instagram bio directly lists both The Oppenheim Group and Netflix as active affiliations, placing her firmly within the Netflix real estate universe surrounding that show.
Pain to Power is Kayla Cardona's own podcast built around honest conversations about personal struggles, resilience, and the mindset shifts that help people rise through hard times. Faith, relationships, and finding purpose are recurring themes, and she draws on her own life stories alongside those of her guests.
Yes, as of her current social media bios, Kayla Cardona is an active luxury realtor at The Oppenheim Group handling both residential and commercial properties in California. The Oppenheim Group is one of the most recognized high-end brokerages in the state, widely known from the Netflix series Selling Sunset.
Foster care awareness is one of Kayla Cardona's most consistent public causes, with hashtags like #fosterlove, #fosterlovegala, and #fostercareawareness appearing regularly across her content. She has promoted foster care events and uses her platform to spotlight children in the system.
@mskaylascloset is Kayla Cardona's personal fashion shop, which she promotes directly in her Instagram bio alongside her real estate and podcast work. It functions as a curated style destination that reflects her aesthetic as a public figure active in luxury and entertainment circles in Southern California.
Kayla Cardona has both Italian and Mexican heritage, which she signals openly with the 🇮🇹🇲🇽 flags in her Instagram bio. This dual cultural background is part of the personal identity she shares openly across her podcast and social platforms.
Kayla Cardona's content connects to both San Diego and Newport Beach in Southern California, with both locations appearing in her regular hashtag activity. As a luxury realtor at The Oppenheim Group, Newport Beach is a key market she works in, while San Diego surfaces in lifestyle and event content like swim week appearances.
Yes, faith is a central pillar of Pain to Power — her podcast description explicitly frames the show around faith woven into everyday life. Her YouTube content is also categorized under spiritual and Christian topics, reflecting how consistently she integrates her beliefs into her storytelling.
Yes, Kayla Cardona identifies as a mom across all three of her social media bios on Instagram, YouTube, and TikTok. Motherhood threads into the vulnerability-driven storytelling at the heart of her Pain to Power podcast, where personal life experiences are a core part of the show's identity.
Kayla Cardona's largest following is on Instagram, where she operates as a public figure, luxury realtor, and Netflix personality. She also publishes her Pain to Power podcast on YouTube and maintains a TikTok presence, with Instagram serving as her primary hub for personal content and brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mskaylacardona · YouTube
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