United Kingdom
Mrwhosetheboss is the YouTube channel of Arun Maini, a UK-based tech reviewer who has built one of the largest English-language consumer technology…
Total Followers +0.4%
26.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
22.5M followers · 84% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $23K–$54K / IG post
In an interview with Dexerto, Arun Maini disclosed he was detained, strip-searched and deported by US border officials on a work trip, leaving a permanent flag on his immigration record.
Maini was selected for the YouTube Allstars side and netted the decisive spot kick in the annual Sidemen charity football fixture.
The baby is due in August 2026.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +959 +0.1% | +0 +0.0% | +959 |
| Last 30 days | +101K +0.4% | +10K +0.5% | +0 +0.0% | +111K |
| Last 90 days | +304K +1.4% | +54K +2.8% | +0 +0.0% | +358K |
| Last 365 days | +304K +1.4% | +54K +2.8% | +0 +0.0% | +358K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Soundcore Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | May 2026 | — |
| ESR Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Insta360 Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
Mrwhosetheboss is the YouTube channel of Arun Maini, a UK-based tech reviewer who has built one of the largest English-language consumer technology audiences on the platform. Originally posting smartphone reviews as a teenager, Maini has scaled the channel into a full production operation covering flagship phone launches, gadget comparisons, laptops, smartwatches and big-budget experiments like extreme price-comparison videos and elaborate setups. His signature style blends cinematic shot composition, scripted humour, and accessible explanations — pitched as 'FUN and USEFUL' tech in his own framing — which has helped him stand out in a category often dominated by drier specs-led commentary. Recurring formats include hands-on reviews of Samsung, Apple, Huawei and Vivo devices, head-to-head comparisons, and crossover content with peers like KSI.
Mrwhosetheboss (Arun Maini) is a pure-play consumer tech reviewer, with content centred on smartphones, laptops, wearables and gadget comparisons spanning Apple, Samsung, Huawei and emerging Chinese OEMs. That makes him a natural fit for hardware launches, accessory brands, VPN/software services, mobile carriers and broader lifestyle-tech categories like audio and gaming peripherals. The audience skews heavily male and young-adult, anchored in the US and UK with a meaningful India tail — useful for global product launches that need Western purchasing power plus South Asian reach. Engagement runs well above tech-category norms across YouTube, Instagram and TikTok, with a consistent weekly cadence. Track record is strong and recent: Surfshark, Insta360, Opera, ESR and Torras have all run YouTube integrations, signalling reliable mid-funnel performance for software and accessory brands.
Benchmark estimates for a creator at Mrwhosetheboss's tier (Mega, 26.9M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mrwhosetheboss is Arun Maini, a British tech YouTuber based in the United Kingdom. He uses his real name openly in his videos and Instagram bio, and started the channel as a teenager before growing it into one of the biggest tech channels on YouTube.
Arun Maini is from the United Kingdom and films most of his Mrwhosetheboss videos from his UK studio. His audience, however, skews international, with about half watching from the United States and a large following in India.
He's one of the largest tech-focused creators in the world, sitting in the Mega tier with over 22 million YouTube subscribers. In the English-speaking tech space he competes with names like MKBHD and Linus Tech Tips, and he openly states his mission is to build 'the greatest tech community on the planet.'
He reviews a huge range of smartphones including iPhone, Samsung Galaxy, Huawei, and Vivo devices, plus first-look videos on unreleased and concept phones. He's especially known for comparison-style videos, ranking dozens of phones in tiered lists and 'every phone' marathons.
Yes, Arun uploaded a video titled 'I challenged KSI' as part of his collab-style content where he steps outside pure tech reviews. It's one example of him using crossover videos with major UK creators to broaden the channel beyond standard gadget coverage.
It's one of Arun's viral comparison videos where he tests audio gear at wildly different price points, from cheap dollar-store speakers up to a $100,000 system. These extreme-range comparisons are a signature format on the channel alongside his smartphone reviews.
Recent sponsors on the channel include Surfshark, Insta360, Opera, ESR, and Torras. Most of these are integrated into his tech videos as either dedicated segments or product placements that fit alongside phone reviews and accessory coverage.
Yes, Harry Potter is a recurring theme on his channel and one of his top-performing hashtags, with videos covering Harry Potter tech, gadgets, and themed builds. Arun is openly a fan and has woven the franchise into multiple gadget review and unboxing concepts.
Arun Maini was born in 1996 in the UK, making him in his late twenties. He famously started the Mrwhosetheboss channel as a kid, which is why he's often cited as one of the longest-running tech YouTubers relative to his age.
Yes, alongside his main YouTube channel he's active on both Instagram and TikTok as @mrwhosetheboss, where he posts short-form clips and tech highlights. Engagement on his short-form platforms actually runs higher than on long-form, well above the tech-category benchmark.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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