Mrsremiashten

About Mrsremiashten

Remi Cruz, who built her online identity under the handle Remi Ashten, is a US-based lifestyle and food creator who grew a multi-million subscriber audience on YouTube through cooking tutorials, home renovation walkthroughs, and candid personal vlogs. She translated that platform into a New York Times bestselling cookbook, "Let's Get Cooking," a milestone that positions her as a credentialed culinary voice rather than simply a digital personality. Her secondary channel, @cookingwithremi, keeps her food content concentrated and SEO-friendly, while the Pretty Basic podcast — co-created with fellow YouTuber Alisha Marie — extended her reach into audio and broader lifestyle conversation. Collaborations with figures like Zane Hijazi and casual references to celebrity culture keep her rooted in the wider YouTube ecosystem.

Her audience composition is notably broader than the typical female lifestyle-creator profile: the majority skews male and toward older age brackets, with a heavily international spread across the United States, India, Brazil, and Indonesia — a pattern that points to strong algorithmic discovery and evergreen recipe content rather than a tight parasocial fanbase. Engagement rates across all three platforms outpace category medians, particularly on TikTok. Brand partners such as CVS signal an everyday consumer positioning accessible to mass-market advertisers, while her cookbook credentials open doors to publishers and culinary brands seeking creator authority. With food and home content remaining durable across both short- and long-form video formats, her dual identity as creator and published author gives her a defensible niche as platform dynamics continue to shift.

Why brands partner

Mrsremiashten reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, Mrsremiashten offers a defined, creative-fit audience rather than broad, low-intent impressions.