Tina Khalil, known on Instagram as Mrsclueless, is a Lebanon-based home cook and food creator whose channel centers on approachable Lebanese cuisine made in a domestic setting.
Total Followers +0.3%
174K
Across Instagram
Primary Platform
174K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.5K–$8.7K / IG post
Tina's own site documents multiple days of cookbook photoshoots already completed, with several recipe teasers (manoushe dough, etc.) tied to the upcoming book.
SEKKIN profiled Tina discussing life with her third child, creating content during Lebanon's renewed instability, and the challenge of keeping momentum as a creator during national uncertainty.
The961, a leading Lebanese English-language publication, highlighted her as a top Lebanese food creator for sharing authentic grandmother-passed recipes alongside her own original dishes.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 173,521 | +503 | 3.4% | 1.6 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +104 +0.1% | +0 +0.0% | +0 +0.0% | +104 |
| Last 30 days | +503 +0.3% | +0 +0.0% | +0 +0.0% | +503 |
| Last 90 days | +1K +0.9% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.9% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Lurpak Arabia Food & Dairy | Sponsored content | 2025–2026 | — | |
| Puck Lebanon Food & Dairy | Sponsored content | 2025–2026 | — | |
| Mastro Marie Food & Baking | Sponsored content | 2025–2026 | — | |
| Clueless Drops Food / E-commerce | Founder / owned brand | Long-term | — |
Tina Khalil, known on Instagram as Mrsclueless, is a Lebanon-based home cook and food creator whose channel centers on approachable Lebanese cuisine made in a domestic setting. Her content blends traditional recipes — manoushe, moghrabieh, and mezze staples — with more casual, everyday cooking moments like beach-side sandwiches and family celebrations. The tone is warm and personal rather than polished-studio food photography, which aligns with her self-described mission of sharing "stories from my home." She maintains a separate commerce account, @cluelessdrops, indicating an active product or order business built alongside her content — a sign that her audience has converted into buyers, not just followers. Her engagement rate sits well above the category median, reflecting genuine community investment in her recipes and day-to-day kitchen life.
Despite being Lebanon-based, Tina's audience skews heavily toward the United States, with meaningful reach into the UK and Canada — a pattern common among creators producing Arabic-language or Levantine food content that resonates with diaspora communities. Her viewership is predominantly female and spans a wide age band, from younger millennials through older adults, suggesting her recipe content crosses generational lines within that diaspora. Brand partnerships with regional dairy staples like Lurpak Arabia and Puck Lebanon reinforce her positioning as an authentic, regionally grounded home cook rather than a lifestyle-adjacent food influencer. As Lebanese cuisine continues to build mainstream recognition in Western markets, Tina is well-positioned to attract food and grocery brands seeking credible, community-trusted access to Arab diaspora households.
Mrsclueless reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Dairy, Food & Baking, Food / E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Lurpak Arabia and Puck Lebanon. Engagement on Instagram runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mrsclueless's tier (Mid, 174K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Mrsclueless's real name is Tina Khalil. She runs her Lebanese home cooking account on Instagram under the handle @mrsclueless, describing her page as "Stories from my home" alongside the Lebanese flag.
Tina Khalil references @cluelessdrops directly in her Instagram bio as the place to go for orders, making it her dedicated sales or product channel. Based on her cookbook-style content and recipe focus, it likely offers food-related products such as a cookbook, spice blends, or recipe guides.
Mrsclueless consistently uses the #cookbook hashtag and directs her audience to @cluelessdrops for orders, which together strongly suggest she has released or is releasing a cookbook. Her detailed, step-by-step recipe captions — covering everything from moghrabieh to chocolate pudding — read very much like cookbook entries.
Mrsclueless's beach side sandwiches are a signature content series featuring sandwich recipes built for outdoor, seaside eating. She has collaborated with Puck Lebanon on this series, and the posts have become some of her most hashtagged content under #beachsandwich.
Moghrabieh is a classic Lebanese dish made with large pearl couscous slow-cooked in spiced broth, typically served with chicken and caramelized onions. Mrsclueless shares her home version using pre-boiled moghrabieh finished with butter and olive oil, making the traditionally time-intensive dish approachable for everyday cooks.
Yes — manoushe is one of the traditional Lebanese recipes Mrsclueless regularly features, tagging posts with both #manoushe and #manousherecipe. Manoushe is a Lebanese flatbread most commonly topped with za'atar and olive oil, and it is a staple of her home cooking content.
Mrsclueless has worked with Lurpak Arabia and Puck Lebanon, both well-known dairy and food brands across the Middle East and Lebanese markets. She also featured Mastro Marie biscuits in a chocolate pudding recipe, suggesting she works with both regional and international food brands.
Yes, Tina Khalil is Lebanese and leads with it in her Instagram bio, which features the Lebanese flag and the line "Stories from my home 🇱🇧." Her content reflects this deeply — moghrabieh, manoushe, and other traditional Lebanese recipes are at the core of what she shares.
The name is a deliberate, self-deprecating persona — her bio frames it as "kicking #domestic butt," playing on the idea of an ordinary home cook who figured things out rather than a trained chef. It's a relatable brand angle that has clearly resonated, since her engagement runs well above the category average for her tier.
Despite her strongly Lebanese identity and content, the largest share of Mrsclueless's Instagram audience is based in the United States, followed by the United Kingdom. This points to a substantial Lebanese diaspora following alongside a broader international audience drawn in by her approachable home cooking style.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mrsclueless · Instagram
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