Mrsclueless is the Instagram handle of Tina Khalil, a Lebanese home cook whose channel frames everyday cooking as domestic storytelling rather than polished culinary performance.
Total Followers +0.3%
173K
Across Instagram
Primary Platform
173K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.5K–$8.7K / IG post
Her website and recipe posts reference multi-day cookbook photoshoot sessions underway, with several dish captions noting recipes will appear in the book rather than online.
In a Women's History Month/Mother's Day interview, she discussed welcoming her third child Corine ("Couca"), navigating content creation amid Lebanon's ongoing crisis, and the cookbook she's actively writing.
The Lebanese culture outlet highlighted her for sharing authentic Lebanese recipes — including family recipes passed down from her grandmother — across Instagram and her blog.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 173,366 | +485 | 3.4% | 1.6 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +485 +0.3% | +0 +0.0% | +0 +0.0% | +485 |
| Last 90 days | +2K +0.9% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +0.9% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Lurpak Arabia Food & Dairy | Sponsored content | 2025–2026 | — | |
| Puck Lebanon Food & Dairy | Sponsored content | 2025–2026 | — | |
| Clueless Drops Food / E-commerce | Founder / owned brand | Long-term | — |
Mrsclueless is the Instagram handle of Tina Khalil, a Lebanese home cook whose channel frames everyday cooking as domestic storytelling rather than polished culinary performance. Her content centers on Lebanese and Middle Eastern recipes — manoushe, moghrabieh, beirut-style sandwiches — presented with a casual, home-kitchen voice that leans into the pride of getting traditional dishes right. The bio tagline 'Kicking #domestic butt' signals a self-aware, relatable tone that distinguishes her from more aspirational food accounts. She also runs a secondary handle, @cluelessdrops, for product orders, suggesting she has moved beyond pure content creation into a small-scale food commerce operation.
Despite being Lebanon-based in identity and content, Tina's audience skews heavily toward English-speaking markets — the United States and United Kingdom together account for the majority of her followers, pointing to a strong Lebanese diaspora and broader Middle Eastern food-curious readership in the West. Her engagement rate sits comfortably above the category median, a signal that her audience is genuinely cooking along rather than passively scrolling. Brand partnerships with regional dairy and pantry staples like Lurpak Arabia and Puck Lebanon reflect a natural alignment with everyday home-cooking budgets rather than premium lifestyle positioning. As diaspora food content continues to grow on Instagram, Khalil's mix of authentic Lebanese recipes, a commerce arm, and above-average audience loyalty places her well to deepen both regional and global food-brand partnerships.
Mrsclueless reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Dairy, Food / E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Lurpak Arabia and Puck Lebanon. Engagement on Instagram runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mrsclueless's tier (Mid, 173K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Mrsclueless's real name is Tina Khalil. She runs her Lebanese home cooking account on Instagram under the handle @mrsclueless, describing her page as "Stories from my home" alongside the Lebanese flag.
Tina Khalil references @cluelessdrops directly in her Instagram bio as the place to go for orders, making it her dedicated sales or product channel. Based on her cookbook-style content and recipe focus, it likely offers food-related products such as a cookbook, spice blends, or recipe guides.
Mrsclueless consistently uses the #cookbook hashtag and directs her audience to @cluelessdrops for orders, which together strongly suggest she has released or is releasing a cookbook. Her detailed, step-by-step recipe captions — covering everything from moghrabieh to chocolate pudding — read very much like cookbook entries.
Mrsclueless's beach side sandwiches are a signature content series featuring sandwich recipes built for outdoor, seaside eating. She has collaborated with Puck Lebanon on this series, and the posts have become some of her most hashtagged content under #beachsandwich.
Moghrabieh is a classic Lebanese dish made with large pearl couscous slow-cooked in spiced broth, typically served with chicken and caramelized onions. Mrsclueless shares her home version using pre-boiled moghrabieh finished with butter and olive oil, making the traditionally time-intensive dish approachable for everyday cooks.
Yes — manoushe is one of the traditional Lebanese recipes Mrsclueless regularly features, tagging posts with both #manoushe and #manousherecipe. Manoushe is a Lebanese flatbread most commonly topped with za'atar and olive oil, and it is a staple of her home cooking content.
Mrsclueless has worked with Lurpak Arabia and Puck Lebanon, both well-known dairy and food brands across the Middle East and Lebanese markets. She also featured Mastro Marie biscuits in a chocolate pudding recipe, suggesting she works with both regional and international food brands.
Yes, Tina Khalil is Lebanese and leads with it in her Instagram bio, which features the Lebanese flag and the line "Stories from my home 🇱🇧." Her content reflects this deeply — moghrabieh, manoushe, and other traditional Lebanese recipes are at the core of what she shares.
The name is a deliberate, self-deprecating persona — her bio frames it as "kicking #domestic butt," playing on the idea of an ordinary home cook who figured things out rather than a trained chef. It's a relatable brand angle that has clearly resonated, since her engagement runs well above the category average for her tier.
Despite her strongly Lebanese identity and content, the largest share of Mrsclueless's Instagram audience is based in the United States, followed by the United Kingdom. This points to a substantial Lebanese diaspora following alongside a broader international audience drawn in by her approachable home cooking style.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mrsclueless · Instagram
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