Last updated just now · Jul 7, 2026, 12:00 PM
Food & Cooking 🏳 —

Mrsclueless

Full Creator Stats Live · Updated 2026-07-07

Mrsclueless is the Instagram handle of Tina Khalil, a Lebanese home cook whose channel frames everyday cooking as domestic storytelling rather than polished culinary performance.

NicheFood & Cooking TierMid Engagement3.4%

Total Followers +0.3%

173K

Across Instagram

Primary Platform

Instagram

173K followers · 100% of audience

Engagement

3.4%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $3.5K–$8.7K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-07-07
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 173,366 +485 3.4% 1.6 1 day ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +485 +0.3% +0 +0.0% +0 +0.0% +485
Last 90 days +2K +0.9% +0 +0.0% +0 +0.0% +2K
Last 365 days +2K +0.9% +0 +0.0% +0 +0.0% +2K

Audience Demographics

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159K163K167K171K175K Jul 9Oct 8Jan 6Apr 7Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content Instagram 2025–2026
Sponsored content Instagram 2025–2026
Founder / owned brand Instagram Long-term
Background

About Mrsclueless

Mrsclueless is the Instagram handle of Tina Khalil, a Lebanese home cook whose channel frames everyday cooking as domestic storytelling rather than polished culinary performance. Her content centers on Lebanese and Middle Eastern recipes — manoushe, moghrabieh, beirut-style sandwiches — presented with a casual, home-kitchen voice that leans into the pride of getting traditional dishes right. The bio tagline 'Kicking #domestic butt' signals a self-aware, relatable tone that distinguishes her from more aspirational food accounts. She also runs a secondary handle, @cluelessdrops, for product orders, suggesting she has moved beyond pure content creation into a small-scale food commerce operation.

Despite being Lebanon-based in identity and content, Tina's audience skews heavily toward English-speaking markets — the United States and United Kingdom together account for the majority of her followers, pointing to a strong Lebanese diaspora and broader Middle Eastern food-curious readership in the West. Her engagement rate sits comfortably above the category median, a signal that her audience is genuinely cooking along rather than passively scrolling. Brand partnerships with regional dairy and pantry staples like Lurpak Arabia and Puck Lebanon reflect a natural alignment with everyday home-cooking budgets rather than premium lifestyle positioning. As diaspora food content continues to grow on Instagram, Khalil's mix of authentic Lebanese recipes, a commerce arm, and above-average audience loyalty places her well to deepen both regional and global food-brand partnerships.

Brand fit

Why brands partner

Mrsclueless reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Dairy, Food / E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Lurpak Arabia and Puck Lebanon. Engagement on Instagram runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Mrsclueless's tier (Mid, 173K combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Mrsclueless's real name?

Mrsclueless's real name is Tina Khalil. She runs her Lebanese home cooking account on Instagram under the handle @mrsclueless, describing her page as "Stories from my home" alongside the Lebanese flag.

What is @cluelessdrops and what does Mrsclueless sell there?

Tina Khalil references @cluelessdrops directly in her Instagram bio as the place to go for orders, making it her dedicated sales or product channel. Based on her cookbook-style content and recipe focus, it likely offers food-related products such as a cookbook, spice blends, or recipe guides.

Does Mrsclueless have a cookbook?

Mrsclueless consistently uses the #cookbook hashtag and directs her audience to @cluelessdrops for orders, which together strongly suggest she has released or is releasing a cookbook. Her detailed, step-by-step recipe captions — covering everything from moghrabieh to chocolate pudding — read very much like cookbook entries.

What are Mrsclueless's beach sandwiches?

Mrsclueless's beach side sandwiches are a signature content series featuring sandwich recipes built for outdoor, seaside eating. She has collaborated with Puck Lebanon on this series, and the posts have become some of her most hashtagged content under #beachsandwich.

What is moghrabieh and how does Mrsclueless make it?

Moghrabieh is a classic Lebanese dish made with large pearl couscous slow-cooked in spiced broth, typically served with chicken and caramelized onions. Mrsclueless shares her home version using pre-boiled moghrabieh finished with butter and olive oil, making the traditionally time-intensive dish approachable for everyday cooks.

Does Mrsclueless post manoushe recipes?

Yes — manoushe is one of the traditional Lebanese recipes Mrsclueless regularly features, tagging posts with both #manoushe and #manousherecipe. Manoushe is a Lebanese flatbread most commonly topped with za'atar and olive oil, and it is a staple of her home cooking content.

What brands has Mrsclueless partnered with?

Mrsclueless has worked with Lurpak Arabia and Puck Lebanon, both well-known dairy and food brands across the Middle East and Lebanese markets. She also featured Mastro Marie biscuits in a chocolate pudding recipe, suggesting she works with both regional and international food brands.

Is Mrsclueless actually Lebanese?

Yes, Tina Khalil is Lebanese and leads with it in her Instagram bio, which features the Lebanese flag and the line "Stories from my home 🇱🇧." Her content reflects this deeply — moghrabieh, manoushe, and other traditional Lebanese recipes are at the core of what she shares.

Why is she called Mrsclueless if she clearly knows how to cook?

The name is a deliberate, self-deprecating persona — her bio frames it as "kicking #domestic butt," playing on the idea of an ordinary home cook who figured things out rather than a trained chef. It's a relatable brand angle that has clearly resonated, since her engagement runs well above the category average for her tier.

Where is the Mrsclueless audience mostly based?

Despite her strongly Lebanese identity and content, the largest share of Mrsclueless's Instagram audience is based in the United States, followed by the United Kingdom. This points to a substantial Lebanese diaspora following alongside a broader international audience drawn in by her approachable home cooking style.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 7, 2026, 12:00 PM · Slug: mrsclueless

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