United States
Mrkate is a creator with a presence on YouTube (3,710,000 followers), Instagram (682,302 followers), TikTok (295,000 followers), based in United States.
Total Followers -0.0%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.7M followers · 79% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $10K–$24K / IG post
Kate gave birth to daughter Mars at home on May 22, 2025. Weeks later she collapsed and became unconscious, requiring emergency intervention. She subsequently told media her family was recovering well.
Kate Albrecht and husband Joey Zehr appeared on Fox & Friends, with the segment highlighting their growth to over 5 million followers across platforms through DIY tricks and home makeover content.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -409 -0.1% | +708 +0.2% | +299 |
| Last 30 days | +0 +0.0% | -819 -0.1% | +590 +0.2% | -229 |
| Last 90 days | -10017 -0.3% | -4094 -0.6% | -206 -0.1% | -14317 |
| Last 365 days | -10017 -0.3% | -4094 -0.6% | -206 -0.1% | -14317 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| KiwiCo Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Home Chef Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| GEICO Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Michaels Craft / Home Decor Retail | Sponsored content | YouTube | Long-term | — |
| Wayfair Home Furnishings / Retail | Sponsored content | YouTube | Long-term | — |
Mrkate is a creator with a presence on YouTube (3,710,000 followers), Instagram (682,302 followers), TikTok (295,000 followers), based in United States. Their content sits in the interior design & diy space. Their YouTube bio reads: "Join me, Mr. Kate, as I take you on a journey through life, style, interior design, and DIY!". The full audience and engagement breakdown is below.
Mrkate reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Craft / Home Decor Retail, Home Furnishings / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and KiwiCo. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows design content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Craft / Home Decor Retail and related categories, Mrkate offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mrkate's tier (Macro, 4.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mr. Kate's real name is Kate Albrecht, and she operates under the creative brand name "Mr. Kate" across all her platforms. Her husband Joey Zehr is her longtime creative partner and regularly appears alongside her in her YouTube content.
Joey Zehr is Mr. Kate's husband and a core collaborator behind her brand, frequently co-hosting room makeovers and vlogs on her YouTube channel. Together they run Odd Projects, the production company that powers her YouTube series, brand deals, and creative business.
OMG We're Coming Over is Mr. Kate's signature YouTube makeover series in which she and her team transform rooms for other creators, celebrities, and fans. It became one of her most recognized content formats and has its own dedicated hashtag (#omgwerecomingover) that her audience actively uses.
Yes — Mr. Kate incorporated a built-in cat maze into a room makeover she did for creators Alex Warren and Kouvr as part of her YouTube series. It's a clear example of her signature approach of weaving highly personalized, quirky details into her design projects rather than defaulting to generic aesthetics.
Rug Cuddle is Mr. Kate's podcast, which she promotes under the handle @rugcuddle on Instagram. It extends her creative living brand beyond room makeovers into broader conversations about design, lifestyle, and personal topics.
Yes, Odd Projects is the creative and production company run by Mr. Kate and Joey Zehr, serving as the business entity behind her YouTube channel, sponsored content, and design projects. Her professional contact email (mrkate@oddprojects.com) makes the company affiliation public.
Creative Weirdo is Mr. Kate's personal brand term and community identity, encouraging her audience to embrace unconventional, expressive approaches to home design and everyday life. She uses it consistently across her social bios as a positive, inclusive label rather than a niche descriptor.
Yes — Mr. Kate has incorporated her family life into her content, including celebrating her baby's first birthday in a YouTube video produced in partnership with Michaels. Her channel weaves together interior design and DIY with personal vlogs about parenting and creative living.
Mr. Kate has partnered with brands including KiwiCo, Home Chef, GEICO, BetterHelp, and Quince, primarily through YouTube sponsored integrations. Her sponsor mix spans family activities, wellness, food, insurance, and lifestyle — reflecting the broad interests of her predominantly adult female audience.
YouTube is by far Mr. Kate's largest platform, with well over three and a half million subscribers — significantly ahead of her Instagram and TikTok followings combined. Her engagement on YouTube runs notably above the category average for home and design creators, which points to a loyal, returning audience rather than passive follower growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mrkate · YouTube
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