India
Mridul Sharma is a Mumbai-based beauty and lifestyle creator who built her YouTube presence around accessible tutorials spanning makeup, skincare, haircare, fashion, home decor, and travel.
Total Followers +1.6%
1.4M
Across YouTube, Instagram
Primary Platform
YouTube
1.1M followers · 80% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.1K–$9.5K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.9% | +761 +0.3% | +0 +0.0% | +11K |
| Last 30 days | +20K +1.8% | +2K +0.8% | +0 +0.0% | +23K |
| Last 90 days | +31K +2.8% | +3K +1.3% | +0 +0.0% | +34K |
| Last 365 days | +31K +2.8% | +3K +1.3% | +0 +0.0% | +34K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Airbnb Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Dove Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Plum Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Himalaya Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Maybelline Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Pond's Skincare / Beauty | Sponsored content | 2025 | — | |
| L'Oréal Paris India Beauty / Cosmetics | Sponsored content | 2025 | — | |
| Simbaa Lifestyle Lifestyle / Fashion | Founder / owned brand | Long-term | — |
Mridul Sharma is a Mumbai-based beauty and lifestyle creator who built her YouTube presence around accessible tutorials spanning makeup, skincare, haircare, fashion, home decor, and travel. Her channel functions as a broad how-to hub aimed at everyday Indian women, with a content style that mixes polished get-ready-with-me formats, honest product comparisons, and personal vlogs. She earned a spot on the Forbes India Top 100 Digital Influencers list — a signal of her standing within the domestic creator economy — and has since expanded beyond content into co-founding Simbaa Lifestyle, a brand venture, alongside a shared couple's channel with her partner Aditya.
Her audience skews heavily female and clusters in the 18–34 demographic, with a solid base in India supplemented by a meaningful South Asian diaspora following across the United States, UK, and Canada. That cross-market reach makes her an attractive fit for brands seeking both domestic penetration and diaspora visibility, as reflected in partnerships with Maybelline, Dove, Himalaya, and Plum — a mix of global and homegrown beauty labels — alongside lifestyle adjacencies like Airbnb. With engagement rates well above category norms and active posting across both platforms, she is positioned to grow her brand-founder identity while maintaining relevance as a mid-to-large-tier beauty voice in the Indian digital landscape.
Mridul_Sharmaa reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Skincare / Beauty, Beauty / Cosmetics, Lifestyle / Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Airbnb and Dove. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Skincare / Beauty and related categories, Mridul_Sharmaa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mridul_Sharmaa's tier (Macro, 1.4M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Mridul Sharma is ranked #14 on the Forbes Top 100 Digital Influencers list, one of the most recognised rankings for Indian creators. She references the achievement directly in her Instagram bio, placing her among the most prominent beauty and lifestyle voices in the country.
Simbaa Lifestyle is a brand that Mridul Sharma is actively building, listed alongside her joint venture @mridulandaditya in her Instagram bio. It signals her move from content creator into entrepreneur, a direction she has been publicly developing alongside her YouTube and Instagram presence.
@mridulandaditya is a brand or collaborative business venture that Mridul Sharma names in her Instagram bio as something she is actively building. The name suggests it is a joint project with someone named Aditya, expanding her work beyond solo content creation into a shared brand.
Yes, Mridul Sharma posted a Short documenting a birthday gift she received from Apple, revealing it was an iPhone 18 Pro tagged as gifted content. The moment generated significant excitement among her audience and is one of her more talked-about recent posts.
Yes, she posted a video framed as a Katrina Kaif vs Kriti Sanon face-off, pitting Kay Beauty against Hyphen in a side-by-side skincare comparison. Celebrity brand comparisons like this are a recurring and high-engagement format on her channel.
Mridul Sharma has collaborated with Maybelline, Dove, Himalaya, Plum, and Airbnb for sponsored content on YouTube, along with Pond's sunscreen and L'Oréal Paris India based on her post hashtags. Her brand partnerships span both international beauty giants and popular Indian skincare labels.
Yes, tying Get Ready With Me videos to Indian festivals and cultural events is a signature part of her content style — her Ganpati Visarjan GRWM is one noted example. This approach blends beauty and makeup content with moments that resonate strongly with her predominantly Indian female audience.
Her YouTube channel covers fashion, makeup tutorials, skincare, hair, home décor, DIY projects, lifestyle, and travel — described in her own words as a space for many types of videos. She is especially active with GRWM Shorts tied to personal events and cultural occasions, which drive strong viewer interaction.
Mridul Sharma is based in Mumbai, India, where she produces the majority of her beauty, fashion, and lifestyle content. While India makes up the core of her audience, she also draws a notable following from Indian diaspora communities in the United States, the United Kingdom, and Canada.
Mridul Sharma's YouTube channel has surpassed one million subscribers, a milestone she proudly highlights in her Instagram bio as her '1M YouTubeFam.' Her engagement rate runs well above the category average, which is particularly strong for a creator in the Macro tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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