India
Mridul_Sharmaa is a creator with a presence on YouTube (1,100,000 followers), Instagram (272,114 followers), based in India.
Total Followers +1.7%
1.4M
Across YouTube, Instagram
Primary Platform
YouTube
1.1M followers · 80% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.1K–$9.5K / IG post
Mridul Sharma announced the Simbaa Lifestyle 2026 Planner via her YouTube channel, noting it is the brand's eighth year running the planner launch — a recurring commerce milestone for her stationery/lifestyle label.
Forbes India, in collaboration with GroupM's Goat Agency, placed Mridul Sharma at #14 in the Fashion & Lifestyle category, evaluated on engagement, reach, and impressions across Instagram and YouTube.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.9% | +599 +0.2% | +0 +0.0% | +11K |
| Last 30 days | +20K +1.8% | +2K +0.9% | +0 +0.0% | +23K |
| Last 90 days | +31K +2.8% | +4K +1.3% | +0 +0.0% | +34K |
| Last 365 days | +31K +2.8% | +4K +1.3% | +0 +0.0% | +34K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Airbnb Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Dove Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Plum Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Himalaya Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Maybelline Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Pond's Skincare / Beauty | Sponsored content | 2025 | — | |
| L'Oréal Paris India Beauty / Cosmetics | Sponsored content | 2025 | — | |
| Simbaa Lifestyle Fashion / Lifestyle (owned brand) | Co-founder | Long-term | — |
Mridul_Sharmaa is a creator with a presence on YouTube (1,100,000 followers), Instagram (272,114 followers), based in India. Their content sits in the beauty & lifestyle space. Their YouTube bio reads: "Hey guys! My name is Mridul Sharma and I live in Mumbai, India. This channel is a space where I post fashion, makeup, lifestyle, travel, DIY's, decor and many other types of videos. Some FAQ's:". The full audience and engagement breakdown is below.
Mridul_Sharmaa reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Skincare / Beauty, Beauty / Cosmetics, Fashion / Lifestyle (owned brand), a clear signal of fit for brands in those categories. Demonstrated partners include Airbnb and Dove. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Skincare / Beauty and related categories, Mridul_Sharmaa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mridul_Sharmaa's tier (Macro, 1.4M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Mridul Sharma is ranked #14 on the Forbes Top 100 Digital Influencers list, one of the most recognised rankings for Indian creators. She references the achievement directly in her Instagram bio, placing her among the most prominent beauty and lifestyle voices in the country.
Simbaa Lifestyle is a brand that Mridul Sharma is actively building, listed alongside her joint venture @mridulandaditya in her Instagram bio. It signals her move from content creator into entrepreneur, a direction she has been publicly developing alongside her YouTube and Instagram presence.
@mridulandaditya is a brand or collaborative business venture that Mridul Sharma names in her Instagram bio as something she is actively building. The name suggests it is a joint project with someone named Aditya, expanding her work beyond solo content creation into a shared brand.
Yes, Mridul Sharma posted a Short documenting a birthday gift she received from Apple, revealing it was an iPhone 18 Pro tagged as gifted content. The moment generated significant excitement among her audience and is one of her more talked-about recent posts.
Yes, she posted a video framed as a Katrina Kaif vs Kriti Sanon face-off, pitting Kay Beauty against Hyphen in a side-by-side skincare comparison. Celebrity brand comparisons like this are a recurring and high-engagement format on her channel.
Mridul Sharma has collaborated with Maybelline, Dove, Himalaya, Plum, and Airbnb for sponsored content on YouTube, along with Pond's sunscreen and L'Oréal Paris India based on her post hashtags. Her brand partnerships span both international beauty giants and popular Indian skincare labels.
Yes, tying Get Ready With Me videos to Indian festivals and cultural events is a signature part of her content style — her Ganpati Visarjan GRWM is one noted example. This approach blends beauty and makeup content with moments that resonate strongly with her predominantly Indian female audience.
Her YouTube channel covers fashion, makeup tutorials, skincare, hair, home décor, DIY projects, lifestyle, and travel — described in her own words as a space for many types of videos. She is especially active with GRWM Shorts tied to personal events and cultural occasions, which drive strong viewer interaction.
Mridul Sharma is based in Mumbai, India, where she produces the majority of her beauty, fashion, and lifestyle content. While India makes up the core of her audience, she also draws a notable following from Indian diaspora communities in the United States, the United Kingdom, and Canada.
Mridul Sharma's YouTube channel has surpassed one million subscribers, a milestone she proudly highlights in her Instagram bio as her '1M YouTubeFam.' Her engagement rate runs well above the category average, which is particularly strong for a creator in the Macro tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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