United States
Drew Scott is one half of the Property Brothers duo, the twin-brother television partnership that built a multi-show franchise on HGTV starting in the early 2010s.
Total Followers -0.1%
4.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
174K followers · 4% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $33K–$78K / IG post
Drew Scott received the top honor at the environmental nonprofit's largest annual fundraiser, which aimed to raise $1 million.
The show follows Drew and Jonathan guiding clients through fiercely competitive real estate markets, bidding wars, and high-stakes renovations — from house hunt to finished home.
Five new celebrity episodes premiered December 28, 2025, streaming next day on Max and discovery+.
The brothers, who grew up on a cattle ranch, help city families explore ranch living across Arizona, California, and Texas — premiering Summer 2025.
The new agency focuses on home furnishings, décor, and housewares brands; early clients include HGTV's Erin & Ben Napier's Erin & Ben Co.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -3609 -0.1% | +0 +0.0% | -3609 |
| Last 90 days | +4K +2.4% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +2.4% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Andersen Windows Home Improvement | Long-term partnership | Long-term | — | |
| HGTV Media / TV Network | Long-term partnership | YouTube | Long-term | — |
| Scott Living Home Goods / Furnishings | Founder / owned brand | YouTube | Long-term | — |
| Scott Brothers Entertainment Production / Media | Co-founder | YouTube | Long-term | — |
Drew Scott is one half of the Property Brothers duo, the twin-brother television partnership that built a multi-show franchise on HGTV starting in the early 2010s. Alongside his brother Jonathan, Drew serves as the real estate specialist — sourcing properties and guiding buyers — while the pair collectively became recognizable faces in North American home renovation television through shows including Property Brothers, Forever Home, Celebrity IOU, and Brother Vs. Brother. Originally from Vancouver, Canada, Drew is now U.S.-based and married to producer Linda Phan; their recent content has incorporated family life alongside the home design focus, including a series documenting a compact junior ADU renovation.
The @drewandjonathan digital presence extends the brothers' television brand into social-first content: house tours, small-space upgrades, and a real estate guessing game format that translates well to short-form video. Engagement rates across platforms run well above category norms, suggesting an audience that is genuinely invested rather than passively subscribed. A notable partnership with Andersen Windows signals alignment with mid-to-premium home improvement brands — a natural fit given the duo's core positioning. With an audience concentrated in the 35-and-older bracket and a rate card competitive with established entertainment macros, the channel is well-placed to deepen brand relationships in the home, construction, and lifestyle categories.
Mrdrewscott reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home Improvement, Media / TV Network, Home Goods / Furnishings, a clear signal of fit for brands in those categories. Demonstrated partners include Andersen Windows and HGTV. Engagement on YouTube runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homedesign content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home Improvement and related categories, Mrdrewscott offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mrdrewscott's tier (Macro, 4.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Drew Scott and his brother Jonathan are identical twins, born in Vancouver, British Columbia, Canada. Their matching appearance has become a signature part of their brand across every HGTV show and their joint social media presence under the @drewandjonathan handle.
Drew Scott is married to Linda Phan, a creative director he met at a Toronto Fashion Week event. The couple got engaged in 2016 and married in 2018, and Linda appears alongside Drew in home-related content on his channel, including their Junior ADU renovation project.
Drew Scott and Linda Phan have a son together, which is woven into his social media presence — his bios describe him as an "Amateur sleep negotiator" and his content regularly features parenting tips and kids' room design inspiration. Family life has become a genuine thread running through his posts alongside home renovation.
Drew Scott and Linda renovated a Junior Accessory Dwelling Unit of just 450 square feet into a fully functional living space, documenting the process on his YouTube channel. The project is a hands-on example of the small-space design philosophy central to his content — showing that smart layout and styling can make compact homes genuinely livable.
Celebrity IOU is an HGTV series where Drew and Jonathan Scott help celebrities surprise someone who has made a meaningful difference in their life with a major home renovation. Past guests have included stars like Brad Pitt, Viola Davis, and Halle Berry, making it one of the higher-profile shows in the Property Brothers franchise.
Drew's and Don'ts is a recurring content segment in Drew Scott's posts that breaks down smart home design decisions versus common renovation mistakes to avoid. The series plays directly on his first name and gives followers actionable, shareable tips grounded in his years of hands-on renovation experience.
Drew Scott's YouTube channel features a recurring real estate guessing game where viewers try to predict details or values of properties being toured. It's one of the more interactive formats on the channel, designed to pull in fans who love both home design and the competitive thrill of reading a property.
Yes, Andersen Windows is a named partner that appears in Drew Scott's branded home renovation content. It's a natural fit given his audience skews heavily toward homeowners and active renovators who are in the market for fixture and material decisions.
Brother Vs. Brother is an HGTV competition series where Drew and Jonathan Scott each take on separate renovation projects and go head-to-head, with a judging panel deciding whose finished home wins. It adds a competitive spin to their usual collaborative dynamic and has run for multiple seasons.
Drew and Jonathan Scott are behind several HGTV series, including their flagship Property Brothers, along with Forever Home, Celebrity IOU, and Brother Vs. Brother. Their YouTube channel is built as a more personal, deeper extension of the home-design world they established through those shows.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mrdrewscott · YouTube
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