Clarke Payne, known online as Mrclarkepayne, is an entrepreneur and lifestyle creator whose content is anchored by a documented 100-pound weight-loss journey that has shaped his identity across platforms.
Total Followers -4.0%
616K
Across YouTube, Instagram
Primary Platform
YouTube
30K followers · 5% of audience
Engagement
9.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.8K–$21K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -99 -0.3% | -12487 -2.1% | +0 +0.0% | -12586 |
| Last 30 days | -99 -0.3% | -24329 -4.2% | +0 +0.0% | -24428 |
| Last 90 days | +0 +0.0% | -26557 -4.5% | +0 +0.0% | -26557 |
| Last 365 days | +0 +0.0% | -26557 -4.5% | +0 +0.0% | -26557 |
Daily follower snapshots from CreatorDB's longitudinal index.
Clarke Payne, known online as Mrclarkepayne, is an entrepreneur and lifestyle creator whose content is anchored by a documented 100-pound weight-loss journey that has shaped his identity across platforms. His Instagram presence — where the bulk of his audience lives — blends real-food nutrition, family fitness, and what he frames as 'health truth,' suggesting a no-nonsense, experience-driven approach rather than polished wellness-industry messaging. What makes his content footprint unusual is the range of topics sitting alongside the health narrative: hashtag patterns point to a consistent thread of paranormal and true-crime subject matter — sleep paralysis, unsolved disappearances, time anomalies — as well as nostalgic personal storytelling and international travel documented as far as Nepal. This breadth positions him less as a vertical specialist and more as a personality-led creator whose personal transformation serves as the credibility anchor for everything else.
His audience skews predominantly female and young-adult, with a notably global spread across the United States, India, Indonesia, the United Kingdom, and Brazil — a distribution that suggests algorithmically driven discovery rather than a tightly geo-targeted community. Engagement rates sit well above category medians, pointing to an audience that is genuinely reactive rather than passively accumulated. That combination of above-average engagement and international reach makes him an accessible mid-tier option for brands in health, nutrition, wellness travel, or even lifestyle tech seeking broad demographic spread without premium flagship-influencer pricing. As creator audiences increasingly reward authenticity and personal stakes over curated perfection, Payne's transformation-rooted identity and willingness to range across emotional and unconventional topics could deepen audience loyalty and attract partnerships aligned with self-improvement and experiential lifestyle categories.
Mrclarkepayne reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 9.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fitness and related categories, Mrclarkepayne offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mrclarkepayne's tier (Mid, 616K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Clarke Payne has publicly documented losing over 100 pounds and frames his approach around real food and family-based fitness rather than quick-fix diets. His Instagram bio lists "real food, family fitness, health truth" as the core pillars of that transformation, and those principles shape the bulk of his health content.
His Instagram account runs under Mrclarkepayne2.0, a naming choice that typically signals a deliberate relaunch or pivot after a creator reshapes their content direction. His YouTube bio points fans to "Facebook-Clarke Payne" and "Instagram-Mrclarkepayne2.0" separately, suggesting the 2.0 marks a fresh chapter rather than a simple rename.
Yes, paranormal storytelling is a major thread in his content alongside his health and lifestyle posts. He regularly tags content with #paranormal, #truestories, #sleepparalysis, and #timeloop, pointing to deep dives into unexplained phenomena, personal accounts, and unsolved mysteries.
The Springfield Three — the still-unsolved 1992 disappearance of three women in Springfield, Missouri — appears as one of the specific cases Clarke Payne covers in his true-stories content. He tags it alongside Area 51 and other mystery topics, suggesting he produces case-focused storytelling videos that go beyond surface-level recaps.
Sleep paralysis is a recurring topic across his paranormal and true-stories content, consistent with the experiential, first-person style he leans into. He appears to explore both the scientific framing and the more unsettling, personal side of the phenomenon, which fits his broader "health truth meets mystery" brand identity.
Nepal shows up as a destination in Clarke Payne's travel and lifestyle content, reflecting the adventurous, globally minded side of his brand that runs alongside his health and paranormal material. His audience is notably spread across South and Southeast Asia, which aligns with content that ventures well beyond typical Western travel routes.
Yes, Clarke Payne is a father and leans into that identity openly — his Instagram bio specifically calls out family fitness as one of his brand pillars, and the #dad hashtag appears regularly in his posts. The family dynamic seems woven into his weight-loss and wellness story rather than kept separate from it.
Clarke Payne identifies as an entrepreneur primarily in the health, fitness, and lifestyle space, anchored around his documented 100-pound weight loss and real-food philosophy. He actively fields brand collaboration and partnership inquiries through a dedicated business email, suggesting he has built a monetized platform around his transformation story.
Clarke Payne is active on Instagram (his largest platform, with well over half a million followers), YouTube, and Facebook, where he goes by the name Clarke Payne. Instagram is his primary content hub, with daily or near-daily activity, while YouTube hosts his longer-form content.
His audience is genuinely global — the United States leads, followed closely by India, Indonesia, the United Kingdom, and Brazil. That spread across four continents reflects how his health transformation story and paranormal storytelling content translate across very different cultural audiences.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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