Australia
Move-With-Nicole is a creator with a presence on YouTube (6,150,000 followers), Instagram (604,376 followers), TikTok (1,000,000 followers), based in Australia.
Total Followers +0.7%
7.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.2M followers · 79% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $9.1K–$21K / IG post
McPherson launched Bace (joinbace.com) alongside performance coach Bodie Larden, with full brand strategy, identity, and website built by female-led creative agency Dirt. The platform positions itself as a long-term wellness ecosystem beyond her free YouTube content.
The publication ran a hands-on, 7-day class review, noting her 4.5M+ YouTube subscribers and describing her blend of Pilates and Yoga as uniquely accessible and effective for at-home workouts.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +424 +0.1% | +0 +0.0% | +10K |
| Last 30 days | +50K +0.8% | +2K +0.3% | +0 +0.0% | +52K |
| Last 90 days | +196K +3.2% | +10K +1.6% | +0 +0.0% | +206K |
| Last 365 days | +196K +3.2% | +10K +1.6% | +0 +0.0% | +206K |
Daily follower snapshots from CreatorDB's longitudinal index.
Move-With-Nicole is a creator with a presence on YouTube (6,150,000 followers), Instagram (604,376 followers), TikTok (1,000,000 followers), based in Australia. Their content sits in the fitness & yoga space. Their YouTube bio reads: "Hi, I'm Nicole! 😊 I am a Certified Pilates & Certified Yoga Instructor (RYT 500) with many years of in-studio teaching experience. As a former dancer and gymnast, I have always had a passion for movement and I love being able to share that". The full audience and engagement breakdown is below.
Move-With-Nicole reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Wellness App, a clear signal of fit for brands in those categories. Demonstrated partners include Bace (@joinbace). Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Fitness / Wellness App and related categories, Move-With-Nicole offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Move-With-Nicole's tier (Mega, 7.8M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Nicole displays Australian, Filipino, and Spanish flags in her social media bios, reflecting her multicultural heritage. She is based in Australia but has Filipino and Spanish roots, which is also why she runs a dedicated Spanish-language YouTube channel called Move With Nicole En Español.
Yes, Nicole describes herself as an "Ex Latin Dancer" in her bios, and that background clearly shapes her content — from the fluidity in her yoga flows to dedicated heels dance and choreography classes. Her performance foundation is one reason her movement instruction stands out from typical fitness channels.
Bace (found at @joinbace) is Nicole's own studio-style Pilates platform, which she actively promotes on Instagram. It offers structured Pilates classes and weekly workout plans, functioning as a premium content hub that complements her free YouTube videos.
Yes, alongside her main English channel she runs Move With Nicole En Español, delivering Pilates and yoga classes entirely in Spanish. This reflects her Spanish heritage and significantly broadens her reach to Spanish-speaking audiences around the world.
RYT 500 stands for Registered Yoga Teacher at the 500-hour level — the highest standard training tier recognized by Yoga Alliance, requiring a minimum of 500 accredited training hours. Nicole holds this credential alongside her Pilates instructor certification, making her formally qualified in both disciplines.
Nicole also creates heels dance choreography and heels-style classes, which appear regularly alongside her Pilates and yoga content, especially on short-form social media. Her background as a former Latin dancer makes her a credible instructor across both fitness-focused and dance-focused movement styles.
As of 2026, Move With Nicole's TikTok has been largely inactive for well over a year, with her content focus shifted to YouTube and Instagram. Viewers looking for her regular classes and tips will find the most consistent output on those two platforms.
Nicole focuses on mat Pilates, meaning no reformer machine is required, which makes her classes fully accessible to people practicing at home. Her studio-style approach is rooted in years of in-studio teaching experience and draws on her dance and gymnastics background for precise cues around posture and body awareness.
Yes, Nicole cites both gymnastics and dance as early athletic pursuits that built her lifelong passion for movement. That foundation in body control and flexibility is visible in how she coaches form, mobility, and the balance between strength and flexibility across her Pilates and yoga classes.
Move With Nicole has grown to over six million subscribers on YouTube, placing her firmly in the Mega creator tier for fitness and wellness. Her engagement consistently runs well above the category average, which is unusually strong for a channel of that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@movewithnicole · YouTube
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