Move-With-Nicole

About Move-With-Nicole

Nicole is an Australia-based Pilates and yoga instructor who built a multi-million subscriber YouTube following around accessible, low-equipment movement content aimed at everyday practitioners rather than elite athletes. With Australian, Filipino, and Spanish heritage — reflected in the three flags across her bios — she draws on a background as a former competitive dancer and gymnast to bring a distinctive physicality to her teaching style. Holding both a Certified Pilates qualification and a 500-hour registered yoga teacher credential, she positions her channel as a hybrid studio: structured enough to progress through, approachable enough to follow on a living room floor. The pandemic-era surge in home workout content accelerated her growth, and she extended her reach further by launching a dedicated Spanish-language counterpart channel, Move With Nicole En Español, broadening her audience across Latin America and Spain.

Her primary audience skews toward English-speaking markets — the United States accounts for the majority of her viewership, with the United Kingdom, Canada, and Australia rounding out the top tier — and spans a notably wide age range, with meaningful representation from viewers in their mid-thirties through mid-forties alongside a younger core. For a wellness creator, her gender split is unusually balanced, suggesting her mat-based content attracts a broader demographic than Pilates channels typically reach. A partnership with Bace, a studio-style Pilates app, signals movement toward subscription fitness products and positions her as more than an ad-supported publisher. With engagement rates that sit well above category norms, she remains a high-value proposition for wellness, activewear, and mindfulness brands looking for sustained, credible reach across English and Spanish-speaking markets.

Why brands partner

Move-With-Nicole reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Wellness App, a clear signal of fit for brands in those categories. Demonstrated partners include Bace (joinbace). Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Fitness / Wellness App and related categories, Move-With-Nicole offers a defined, creative-fit audience rather than broad, low-intent impressions.