Germany
Motsi Mabuse is a South African-born, Germany-based professional dancer and television personality whose public profile spans two of Europe's most-watched dance competition franchises.
Total Followers +2.2%
792K
Across Instagram
Primary Platform
792K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$28K / IG post
Motsi Mabuse is set to return to the BBC One judging panel alongside Craig Revel Horwood, Shirley Ballas, and Anton Du Beke for the upcoming 24th series, which debuts in September 2026 with new hosts Emma Willis and Josh Widdicombe.
TK Maxx partnered with Motsi Mabuse for a New Year brand campaign billed as 'Motsi's Style Statements 2026', positioning her as a fashion and confidence ambassador.
Motsi announced she would skip the Strictly 2026 live tour, citing her daughter starting school and the importance of being present for that milestone. She indicated plans to rejoin the tour in 2027.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 791,967 | +18K | 2.0% | 5.1 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +18K +2.2% | +0 +0.0% | +0 +0.0% | +18K |
| Last 90 days | +30K +3.8% | +0 +0.0% | +0 +0.0% | +30K |
| Last 365 days | +30K +3.8% | +0 +0.0% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Taunusdanzschule (Motsi Mabuse Tanzschule) Dance / Education | Founder / owned brand | Long-term | — | |
| Ladies Just Us Lifestyle / Community | Founder / owned brand | Long-term | — |
Motsi Mabuse is a South African-born, Germany-based professional dancer and television personality whose public profile spans two of Europe's most-watched dance competition franchises. Known to German audiences primarily through her long-running role as a judge on RTL's Let's Dance, she expanded her reach significantly after joining the judging panel of the BBC's Strictly Come Dancing, giving her a credible foothold in the UK market alongside her established German fanbase. Her content blends behind-the-scenes warmth — family moments, travel diaries from South Africa and beyond, and candid humour — with motivational themes around mindset, gratitude, and movement, creating a feed that feels personal rather than promotional.
Beyond television, Mabuse operates as a genuine entrepreneur: she runs multiple dance schools in the Taunus region near Kelkheim, including a dedicated fitness arm and a branded academy, all reflected in her Instagram bio. Her audience skews heavily female and concentrates in the 18–34 age band, with Germany accounting for the majority of followers. This demographic profile — aspirational, lifestyle-oriented, physically active — makes her a strong fit for wellness, activewear, travel, and empowerment-driven brand partnerships. With steady follower growth and engagement comfortably above category median, her positioning as a multi-hyphenate dancer-judge-businesswoman gives her durable relevance that extends well beyond any single television season.
Motsimabuse reaches an audience concentrated in Germany primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Dance / Education, Lifestyle / Community, a clear signal of fit for brands in those categories. Demonstrated partners include Taunusdanzschule (Motsi Mabuse Tanzschule) and Ladies Just Us. Engagement on Instagram runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows dance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Dance / Education and related categories, Motsimabuse offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Motsimabuse's tier (Mid, 792K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Motsi Mabuse joined the Strictly Come Dancing judging panel in the UK in 2019, adding to her long-standing role as a judge on Let's Dance in Germany. The UK flag in her Instagram bio alongside her South African and German flags reflects how her television career genuinely spans all three countries. Her #letsdance hashtag appears consistently across her content, underlining how central both shows are to her public profile.
Motsi Mabuse is married to Evgenij Voznyuk, a professional dancer of Ukrainian origin. She has shared posts about taking him to locations in South Africa that were meaningful to her early dance career, and family features as a warm, recurring thread throughout her Instagram content.
Yes — Motsi Mabuse runs several dance businesses in the Kelkheim and Taunus region near Frankfurt, including the Taunustanzschule, a dance academy, and a fitness-focused studio. All three are linked directly from her Instagram bio, and they are a core part of her identity as an entrepreneur beyond her television career.
Motsi Mabuse was born and raised in South Africa, and her captions frequently describe returning there as going home. She later moved to Germany where she built her professional dance career, and both nationalities remain central to her identity — the 🇿🇦 and 🇩🇪 flags sit side by side in her bio.
Motsi Mabuse built her competitive career in Latin and ballroom dancing, with particular strength in Latin disciplines. That foundation underpins her decades-long role as a TV judge on both Let's Dance Germany and Strictly Come Dancing UK, as well as the curriculum of the dance schools she operates in the Taunus region.
Yes, Motsi Mabuse and her husband Evgenij Voznyuk have a daughter named Everdeen. Family life is a consistent theme across her Instagram, sitting naturally alongside her professional dance content and entrepreneurial updates.
Motsi Mabuse is based in Kelkheim, a town in the Taunus hills near Frankfurt. The hashtag #kelkheim appears regularly across her posts, and her dance schools are rooted in the same area.
Ladies Just Us (@ladies_just_us) is a separate project and Instagram account that Motsi Mabuse lists prominently in her bio alongside her dance school accounts. It sits within her broader brand built around community and shared experience, with most of its activity kept within that dedicated account rather than her personal feed.
motsi.de is Motsi Mabuse's official website, linked at the top of her Instagram bio. It acts as a central hub connecting her television work, dance schools, and personal brand for fans and anyone exploring her entrepreneurial ventures.
Motsi Mabuse has grown her Instagram following to well over 750,000, placing her in the Mid-tier creator range. The large majority of her audience is based in Germany, which aligns with her prominence as a long-running TV personality there, and her engagement runs above the category average for her follower size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@motsimabuse · Instagram
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