United States
Motherly is a US-based digital media brand built around the idea that modern motherhood deserves honest, practical, and expert-backed content.
Total Followers -0.2%
1.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
85K followers · 7% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -349 -0.0% | +0 +0.0% | -349 |
| Last 30 days | +0 +0.0% | -2446 -0.2% | +0 +0.0% | -2446 |
| Last 90 days | +102 +0.1% | -5473 -0.5% | +204 +0.9% | -5167 |
| Last 365 days | +102 +0.1% | -5473 -0.5% | +204 +0.9% | -5167 |
Daily follower snapshots from CreatorDB's longitudinal index.
Motherly is a US-based digital media brand built around the idea that modern motherhood deserves honest, practical, and expert-backed content. Co-founded by Jill Koziol and Liz Tenety, the brand launched in the mid-2010s and grew into a multi-platform destination spanning a website, podcast, social channels, and a community rallied under the #TeamMotherly hashtag. Rather than the aspirational lifestyle aesthetic that dominates much of the parenting space, Motherly leans into solutions-oriented storytelling — covering postpartum depression, fertility, breastfeeding, working-mom realities, and meal prep alongside lighter, experience-driven content. Their annual State of Motherhood survey has become a recurring editorial anchor that distinguishes them as a brand doing original research, not just content aggregation.
Mother.Ly reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a parenting creator they map naturally to brands targeting that space. Demonstrated partners include Jeep. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows parenting content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in parenting and related categories, Mother.Ly offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mother.Ly's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Motherly (@motherly) is a digital media brand, not an individual creator. They describe themselves as "a digital destination reaching millions of women" on a mission to redefine modern motherhood through expert advice, real mom stories, and practical recommendations — think editorial outlet rather than personal vlog.
Yes, Motherly produces a podcast as part of their broader content ecosystem. Their bio directs followers to "read, shop, listen, learn," with the "listen" pointing to their audio programming, which extends the brand's real-mom advice and expert perspectives beyond video and social media.
Yes, Motherly runs a dedicated shop alongside their editorial and video content. It sits within a multi-platform brand that includes articles, a podcast, and social channels — all built around the goal of making motherhood easier with curated, mom-tested picks.
#TeamMotherly is the brand's community hashtag, which Motherly actively encourages followers to use when sharing their own parenting photos and moments. It effectively crowdsources real-mom content and builds a sense of shared identity among their audience across platforms.
Yes, postpartum depression is one of Motherly's recurring content topics, reflected in their consistent use of #ppd. The brand treats PPD as a normal part of the new-mom conversation rather than a taboo, covering it alongside practical topics like breastfeeding, fertility, and newborn care.
Motherly partnered with Jeep® on a sponsored campaign titled "Adventures in Motherhood: Becoming a 'Yes' Mom & Enjoying the Ride." The collaboration framed Jeep's vehicles around the idea of moms embracing spontaneity and saying yes to experiences with their kids, tying an adventure-focused brand to Motherly's empowerment message.
Yes, meal prep ideas are part of Motherly's practical lifestyle content, tagged under #mealprepideas. The brand blends quick, real-life solutions like these with deeper parenting topics, serving the full reality of both working moms and stay-at-home moms who need actionable help in the kitchen.
Yes, fertility and breastfeeding are among Motherly's core content pillars, appearing consistently alongside pregnancy and postpartum content. They approach both subjects through a mix of expert guidance and personal stories from real moms, in line with their "solutions from real moms" editorial philosophy.
Motherly is active on Instagram, YouTube, and TikTok. Instagram is their largest social platform by far — with well over a million followers — while YouTube hosts their longer-form video content and TikTok extends their reach to a newer generation of moms discovering the brand.
Motherly's content is built for women navigating every stage of modern motherhood — from fertility and pregnancy through the working-mom years. Their audience is overwhelmingly female, spanning the early twenties through the forties, with the majority based in the United States and additional reach in the United Kingdom, Canada, and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@motherly · YouTube
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