Morethangardening is a Michigan-based creator building a cross-platform following in the vegetable gardening and home food production space.
Total Followers +1.2%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
203K followers · 14% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +3K +1.5% | +565 +0.1% | +0 +0.0% | +4K |
| Last 30 days | +12K +5.7% | +6K +0.7% | +214 +0.1% | +18K |
| Last 90 days | +39K +19.4% | +177K +18.8% | +5K +1.7% | +221K |
| Last 365 days | +39K +19.4% | +177K +18.8% | +5K +1.7% | +221K |
Daily follower snapshots from CreatorDB's longitudinal index.
Morethangardening is a Michigan-based creator building a cross-platform following in the vegetable gardening and home food production space. She anchors her identity in USDA Hardiness Zone 6a — a detail she foregrounds in every platform bio — signaling climate-specific expertise to a gardening audience that values practical advice over aesthetics. Her content spans the full growing cycle: seed starting (with a particular emphasis on peppers and onions), seasonal garden management, fall harvests, and food preservation through canning. This end-to-end approach places her firmly in the homestead-adjacent lifestyle niche, where self-sufficiency content tends to attract loyal, action-oriented communities.
Her engagement rates run well above the category median across all three platforms — a reliable indicator of an audience that applies, not just watches, her content. That audience skews older and slightly male, reflecting the overlap between vegetable gardening and the broader DIY and homesteading interest base. Substantial followings in India, Brazil, and the U.K. suggest her tutorial-first format travels across growing regions, broadening her reach well beyond a domestic core. For brands in seeds, garden tools, food preservation equipment, or rural lifestyle goods, she represents a high-engagement niche with strong purchasing intent and a creator whose on-camera credibility makes product integrations feel genuinely earned.
Morethangardening reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gardening creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gardening content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in gardening and related categories, Morethangardening offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Morethangardening's tier (Macro, 1.5M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zone 6a is a USDA Plant Hardiness Zone covering much of Michigan, where average winter lows drop well below zero Fahrenheit. Morethangardening references it in every bio and video because planting timelines, seed-starting schedules, and crop selection are all zone-dependent — viewers in the same zone can follow the channel's calendar almost exactly.
Pepper seed starting is one of the channel's signature content pillars, with dedicated tutorials on how to start pepper seeds indoors and how to grow peppers all the way through harvest. It consistently ranks among the most-searched topics associated with the channel, making it a go-to resource for gardeners tackling peppers for the first time.
The name reflects that the content covers the full cycle from seed to preserved food, not just the growing phase. Canning, food preservation, homesteading tips, and cooking-style how-tos are all part of the channel, essentially tracking produce from the garden bed to the pantry shelf.
Canning is listed directly in the channel's own YouTube bio alongside gardening, making it a core content area rather than a one-off topic. The channel's homestead angle treats growing and preserving as two halves of the same practice, so harvest videos naturally lead into canning tutorials.
Yes — growing onions is one of the channel's featured crop topics, with content that spans from seed starting through to harvest. Onions appear among the most-used hashtags on the channel, suggesting there are dedicated series rather than just a single video.
Peppers, onions, tomatoes, cucumbers, and carrots show up consistently across the channel's bios and hashtags, with peppers and onions getting the deepest tutorial treatment. The vegetable lineup reflects what grows well in a Michigan Zone 6a season, which runs roughly from late May through October.
Fall garden harvests and late-season growing tips are a recurring theme on the channel. Because Michigan's Zone 6a has a tight window before the first hard frost, the channel's fall content tends to focus on timing, what to still plant, and how to get the most out of the final weeks of the season.
Seed starting indoors is one of the channel's biggest tutorial categories, covering timing, setup, and technique in detail. In Zone 6a Michigan, where the last frost typically falls in mid-spring, starting seeds inside weeks or months early is essential — and the channel maps out exactly when and how to do it.
Morethangardening is based in Michigan and mentions it in the bio on every platform. The gardening content is calibrated specifically to Zone 6a conditions, so viewers in similar cold-climate regions find the planting windows and crop advice directly applicable to their own gardens.
Morethangardening posts regularly across YouTube, Instagram, and TikTok, with Instagram carrying the largest share of the overall audience. YouTube functions as the home for longer-form tutorial content, while the other platforms support shorter clips and daily garden updates.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@morethangardening · YouTube
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