Brazil
Montar um Negócio — Portuguese for 'Start a Business' — is a Brazilian entrepreneurship channel fronted by creator Aline Araújo, whose primary footprint lives on YouTube, where the channel has accumulated over 65 million views despite maintaining only a modest Instagram presence.
Total Followers -0.5%
3K
Across Instagram
Primary Platform
YouTube
3K followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $77–$215 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,072 | -15 | 3.0% | — | 2 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -15 -0.5% | +0 +0.0% | +0 +0.0% | -15 |
| Last 90 days | -28 -0.9% | +0 +0.0% | +0 +0.0% | -28 |
| Last 365 days | -28 -0.9% | +0 +0.0% | +0 +0.0% | -28 |
Daily follower snapshots from CreatorDB's longitudinal index.
Montar um Negócio — Portuguese for 'Start a Business' — is a Brazilian entrepreneurship channel fronted by creator Aline Araújo, whose primary footprint lives on YouTube, where the channel has accumulated over 65 million views despite maintaining only a modest Instagram presence. That disparity is a telling signal: Araújo built her audience through long-form video, most likely tutorial and listicle-style content covering small-business ideas, side-hustle strategies, and entrepreneurial mindset — all delivered in Brazilian Portuguese to a domestic audience hungry for practical, accessible business guidance. The Instagram account, dormant since roughly mid-2024, served more as a motivational broadcast arm than a core distribution channel.
Araújo's content sits at the intersection of motivational self-help and entry-level business education, with posts touching on concrete low-barrier ideas — such as launching a costume-jewelry retail operation — alongside mindset-driven messaging around persistence, comfort-zone expansion, and incremental growth. Her hashtag ecosystem (#empreendedorismo, #sonhos, #sucesso) reflects an audience of aspiring first-time entrepreneurs rather than seasoned business owners, and her evenly split male-female demographic broadens her sponsorship appeal across finance apps, e-commerce platforms, and online course marketplaces common in Brazil's creator economy. With tens of millions of YouTube views behind her, Araújo's brand is well-established within Brazil's burgeoning small-business content vertical, and any reactivation of her social channels could quickly convert that latent video audience into a more diversified, multi-platform following.
MontarUmNegocio reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in business and related categories, MontarUmNegocio offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @MontarUmNegocio's tier (Nano, 3K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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The channel is run by Aline Araújo, a Brazilian entrepreneur and content creator who built the Montar um Negócio brand around helping everyday people launch profitable businesses. She blends practical business ideas with motivational content aimed at Portuguese-speaking aspiring entrepreneurs.
'Montar um Negócio' translates from Portuguese as 'Setting Up a Business' or 'Starting a Business.' The name reflects the channel's core mission of walking Brazilian audiences through the practical and mindset steps of building their own venture from the ground up.
Aline Araújo's YouTube channel has crossed 65 million total views — a striking number given that her social media footprint elsewhere is relatively small. That gap strongly suggests her business-idea and entrepreneurship videos pull heavy organic search traffic from Portuguese speakers actively looking for startup guidance.
Yes — launching a bijuteria (costume jewelry) shop is one of the specific low-barrier business ideas Aline Araújo has covered. She frames it as a consistently strong opportunity because jewelry demand in Brazil remains evergreen, making it an accessible entry point for first-time entrepreneurs.
The Instagram account has been inactive for roughly two years as of mid-2026, with no new posts uploaded in that period. Anyone looking for fresh content from Aline Araújo should go directly to the YouTube channel, which is her primary and most active platform.
It is genuinely both — Aline Araújo pairs mindset-driven content (persistence, leaving your comfort zone, dreaming big) with concrete, actionable business ideas like launching specific types of shops. That combination is a defining characteristic of the channel and sets it apart from purely inspirational or purely tutorial-style entrepreneurship content.
Her content covers accessible, low-startup-cost ideas suited to everyday Brazilians, with jewelry retail being one named example. Beyond specific ventures, she also covers broader entrepreneurship concepts like validating ideas quickly, starting small, and scaling with intention.
The channel attracts an unusually balanced audience, split almost evenly between women and men. That even gender divide suggests the business-startup content has broad, universal appeal rather than skewing toward a single demographic profile.
YouTube is Aline Araújo's main platform and the one where Montar um Negócio has built its largest presence, with over 65 million total views. Her Instagram has been dormant for about two years, so YouTube is the reliable destination for new entrepreneurship and business-idea content.
Aline Araújo is based in Brazil and produces all her content in Portuguese for a Brazilian audience. Her business advice and startup ideas are grounded in the realities of the Brazilian market, making Montar um Negócio particularly relevant for Portuguese-speaking entrepreneurs in Brazil and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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