United States
Katie Gatti Tassin built Money with Katie into a personal finance platform aimed at making investing, financial independence, and wealth-building accessible for younger audiences — particularly women.
Total Followers +0.0%
359K
Across YouTube, Instagram
Primary Platform
YouTube
30K followers · 8% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$12K / IG post
She announced she was repurchasing the Money with Katie brand from Morning Brew (which had acquired it in late 2021) and taking an indefinite hiatus from The Money with Katie Show, with the final episode airing December 31, 2025.
CNBC interviewed Gatti Tassin in late June 2025 about her book 'Rich Girl Nation' and her concept of the 'hot girl hamster wheel' — the outsized financial toll beauty costs take on women.
The Penguin Random House title, aimed at women building wealth within systems not designed for them, was named a USA Today Bestseller and one of Barnes & Noble's Best Business Books of 2025.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +165 +0.1% | +0 +0.0% | +165 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +301 +1.0% | +2K +0.7% | +0 +0.0% | +3K |
| Last 365 days | +301 +1.0% | +2K +0.7% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Betterment Sponsorship | Sponsored content | Jun 2026 | — | |
| Morning Brew Media / Publishing | Long-term partnership | YouTube | 2022–Long-term | — |
| Rich Girl Nation (book) Publishing / Commerce | Founder / owned brand | 2024–Long-term | — |
Katie Gatti Tassin built Money with Katie into a personal finance platform aimed at making investing, financial independence, and wealth-building accessible for younger audiences — particularly women. Based in the United States, she developed a multi-format presence across YouTube, podcast, and a weekly newsletter, using a voice that blends practical money guidance with the psychology of spending and earning. Her book Rich Girl Nation extended that reach into publishing, reinforcing her credibility as a personal finance educator rather than a technical analyst, and cementing a community identity around accessible wealth-building.
By mid-2026, her content has visibly broadened beyond budgeting fundamentals. Instagram activity increasingly touches on gender, class, and political economy — themes she explores more explicitly through the co-hosted Diabolical Lies podcast. With her YouTube channel largely dormant, Instagram now serves as her primary active platform, where she maintains above-average engagement for her follower tier. A sponsorship with Betterment, a robo-advisor aligned with her investing-first audience, reflects her brand positioning cleanly. Her follower base splits evenly between men and women, somewhat unusual for personal finance creators who typically skew female-heavy, and as her editorial lens shifts toward structural critiques of wealth and power, she is positioning herself for media and publishing partnerships as much as fintech deals.
Moneywithkatie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Media / Publishing, Publishing / Commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Betterment and Morning Brew. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Publishing and related categories, Moneywithkatie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Moneywithkatie's tier (Mid, 359K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Moneywithkatie's real name is Katie Gatti Tassin. She operates the Money with Katie brand across YouTube, Instagram, and her podcast, but her personal Instagram handle is @katiegattitassin, where she describes herself as an author and podcast co-host.
Rich Girl Nation is a bestselling personal finance book by Katie Gatti Tassin. It expands on the community she built around financial independence, exploring the psychology of money, simple investing, and building lasting wealth across income levels.
Diabolical Lies is a podcast that Katie Gatti Tassin co-hosts, separate from her Money with Katie Show. Its content extends well beyond personal finance into social and political commentary, including topics around class dynamics, gender discourse, and power structures.
Katie went undercover at a political rally after multiple venues cancelled the event, documenting it as investigative content for her audience. This reflects a clear shift in her recent work toward first-person social reporting, consistent with the broader focus of her Diabolical Lies podcast on money, class, and power.
Yes, tradwife culture appears as a recurring theme in her recent content — framed as critical commentary rather than lifestyle endorsement. She connects gender role trends directly to financial dependency and economic power, which fits her stated focus on money, class, and power.
The Wealth Planner is a personal finance tool associated with the Money with Katie brand, designed to help people actively track and plan their finances. Katie promotes it as a practical companion to her content on financial independence and intentional wealth-building.
Betterment, the automated investing and savings platform, is a confirmed sponsor of Moneywithkatie. The partnership is a natural fit given her audience's interest in straightforward, hands-off investing and reaching financial independence.
As of mid-2026, Moneywithkatie has not uploaded new videos to YouTube in over a year, with Instagram now serving as her most active platform. Her YouTube library of personal finance content remains available, and the Money with Katie Show podcast continues releasing new episodes.
The Money with Katie Show is a weekly podcast focused on personal finance topics including the psychology of money, financial independence, and simple investing. It's designed for people across income brackets who want to think more intentionally about building wealth and upgrading their quality of life.
Katie describes her work as covering "money, class & power" — a framing that naturally extends personal finance into the political and structural forces shaping economic life. Her Diabolical Lies podcast and recent Instagram posts reflect this expanded lens, connecting financial topics to broader conversations about gender, politics, and systemic inequality.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@moneywithkatie · YouTube
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