United States
Katie Gatti Tassin built the Money with Katie brand as a personal finance platform aimed at helping younger Americans navigate investing, financial independence, and the psychology of wealth.
Total Followers +0.0%
30K
Across YouTube
Primary Platform
YouTube
30K followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Katie and co-host Caro Claire Burke completed what they called a "mutual aid-inspired Mouthy Media listener redistribution project," directing subscriber funds to listeners in need across roughly 10 highlighted cases.
After Morning Brew acquired the brand in late 2021, Gatti Tassin announced she was reclaiming it as an independent operator. The Money with Katie Show aired its final episode on December 31, 2025, with a podcast hiatus beginning January 2026.
Published via Penguin Random House, the book addresses the systemic financial challenges facing women and became a widely noted title in personal finance.
The show — described as a society & culture/news podcast — has grown to nearly 60 episodes and a 4.8-star rating with close to 1,000 reviews on Apple Podcasts, marking a notable content pivot beyond personal finance.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 29,500 | +0 | 3.3% | — | 1 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +100 +0.3% | +0 +0.0% | +0 +0.0% | +100 |
| Last 365 days | +100 +0.3% | +0 +0.0% | +0 +0.0% | +100 |
Daily follower snapshots from CreatorDB's longitudinal index.
Katie Gatti Tassin built the Money with Katie brand as a personal finance platform aimed at helping younger Americans navigate investing, financial independence, and the psychology of wealth. She launched as a blogger before expanding into a weekly YouTube channel and podcast — the Money with Katie Show — which drove her audience into the hundreds of thousands. Her book Rich Girl Nation, described as a bestseller, extended her reach into publishing and cemented her reputation as a practical, accessible voice in the personal finance space, covering topics from simple investing mechanics to lifestyle optimization across income levels.
Moneywithkatie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Media / Publishing, Personal Finance / DTC Product, Publishing / Authored Work, a clear signal of fit for brands in those categories. Demonstrated partners include Betterment and Morning Brew. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Publishing and related categories, Moneywithkatie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Moneywithkatie's tier (Micro, 30K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Moneywithkatie's real name is Katie Gatti Tassin. She operates the Money with Katie brand across YouTube, Instagram, and her podcast, but her personal Instagram handle is @katiegattitassin, where she describes herself as an author and podcast co-host.
Rich Girl Nation is a bestselling personal finance book by Katie Gatti Tassin. It expands on the community she built around financial independence, exploring the psychology of money, simple investing, and building lasting wealth across income levels.
Diabolical Lies is a podcast that Katie Gatti Tassin co-hosts, separate from her Money with Katie Show. Its content extends well beyond personal finance into social and political commentary, including topics around class dynamics, gender discourse, and power structures.
Katie went undercover at a political rally after multiple venues cancelled the event, documenting it as investigative content for her audience. This reflects a clear shift in her recent work toward first-person social reporting, consistent with the broader focus of her Diabolical Lies podcast on money, class, and power.
Yes, tradwife culture appears as a recurring theme in her recent content — framed as critical commentary rather than lifestyle endorsement. She connects gender role trends directly to financial dependency and economic power, which fits her stated focus on money, class, and power.
The Wealth Planner is a personal finance tool associated with the Money with Katie brand, designed to help people actively track and plan their finances. Katie promotes it as a practical companion to her content on financial independence and intentional wealth-building.
Betterment, the automated investing and savings platform, is a confirmed sponsor of Moneywithkatie. The partnership is a natural fit given her audience's interest in straightforward, hands-off investing and reaching financial independence.
As of mid-2026, Moneywithkatie has not uploaded new videos to YouTube in over a year, with Instagram now serving as her most active platform. Her YouTube library of personal finance content remains available, and the Money with Katie Show podcast continues releasing new episodes.
The Money with Katie Show is a weekly podcast focused on personal finance topics including the psychology of money, financial independence, and simple investing. It's designed for people across income brackets who want to think more intentionally about building wealth and upgrading their quality of life.
Katie describes her work as covering "money, class & power" — a framing that naturally extends personal finance into the political and structural forces shaping economic life. Her Diabolical Lies podcast and recent Instagram posts reflect this expanded lens, connecting financial topics to broader conversations about gender, politics, and systemic inequality.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@moneywithkatie · YouTube
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