Moneymacro is a Belgium-based economics education channel run by Joeri Schasfoort, an economist whose academic grounding informs a content style that sits between accessible explainer and policy analysis.
Total Followers +0.8%
671K
Across YouTube
Primary Platform
YouTube
671K followers · 100% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 671,000 | +5K | 5.6% | 0.7 | 10 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +872 +0.1% | +0 +0.0% | +0 +0.0% | +872 |
| Last 30 days | +5K +0.8% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +14K +2.1% | +0 +0.0% | +0 +0.0% | +14K |
| Last 365 days | +14K +2.1% | +0 +0.0% | +0 +0.0% | +14K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Economist Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| PLAUD.AI Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Storyblocks Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Coursera Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Bellroy Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Wondershare PDFelement Software / Productivity | Sponsored content | YouTube | Long-term | — |
Moneymacro is a Belgium-based economics education channel run by Joeri Schasfoort, an economist whose academic grounding informs a content style that sits between accessible explainer and policy analysis. The channel covers macroeconomic subjects — monetary policy, fiscal dynamics, wealth taxation, housing markets — through a research-led lens that avoids partisan framing. Video titles such as "Why Japan isn't broke yet" and "What happened when Norway raised taxes on the wealthy?" reflect a preference for counterintuitive framing and comparative policy analysis, which has helped Moneymacro carve out a distinct identity in a crowded economics-content space. Engagement rates well above category norms suggest the format is resonating strongly with a returning, attentive viewership.
The audience skews heavily male and leans toward older age brackets, with viewers predominantly in English-speaking Western markets alongside a notable share from China — a distribution that reflects the channel's consistent focus on globally relevant macroeconomic events. Sponsor partnerships reinforce an intellectual, professionally aspirational positioning: a deal with The Economist signals editorial credibility, while Coursera and Bellroy point to an audience that invests in both knowledge and premium goods. This profile makes Moneymacro an increasingly attractive partner for financial services, policy-adjacent platforms, and premium consumer brands looking to reach engaged, economically literate adults.
Moneymacro reaches an audience concentrated in BEL primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Software / Productivity, a clear signal of fit for brands in those categories. Demonstrated partners include The Economist and PLAUD.AI. Engagement on YouTube runs around 5.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For BEL-focused brands in Software / Productivity and related categories, Moneymacro offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Moneymacro's tier (Mid, 671K combined followers, BEL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Moneymacro approaches economic topics from an evidence-and-consensus angle rather than a clear partisan stance. Videos like "Why do 90% of economists oppose rent control?" lean on mainstream academic research, while titles covering billionaire taxation and Norway's wealth tax show the channel examines debates from across the political spectrum. The focus stays on macroeconomic outcomes rather than political advocacy.
Moneymacro is based in Belgium, making it one of the few prominent English-language macroeconomics channels to come from continental Europe. Despite its Belgian base, the channel draws its largest share of viewers from the United States, followed by the United Kingdom and Australia.
Moneymacro produced a video titled "Why do 90% of economists oppose rent control?" — framing the housing policy debate around mainstream economic consensus rather than personal opinion. The channel consistently uses research-backed perspectives to examine contested economic policies, presenting empirical findings rather than straightforward advocacy.
Yes, one of Moneymacro's recent uploads is titled "What happened to China's property collapse?" — examining one of the most significant economic events in recent years. The channel regularly breaks down major global economic crises and structural issues in an accessible explainer format aimed at a general audience.
Moneymacro has a dedicated video examining why Japan's enormous national debt hasn't triggered the fiscal collapse many commentators predict. The channel uses Japan as a case study for broader macroeconomic debates around sovereign debt and monetary policy, themes that recur frequently across its content.
Moneymacro has covered wealth taxation through multiple lenses, including videos asking what happens when billionaires go untaxed and what actually occurred when Norway raised taxes on the wealthy. The channel typically walks through real-world policy experiments and the economics research surrounding them, letting the evidence lead the narrative.
The Economist has sponsored content on Moneymacro's YouTube channel. It is a natural alignment — both focus on global economic analysis and policy, and the partnership signals the kind of audience Moneymacro attracts: older, internationally minded, and economically literate.
Moneymacro's recent YouTube sponsors include PLAUD.AI, Storyblocks, Coursera, and Bellroy, alongside The Economist. The mix of an AI productivity app, a stock media library, an online learning platform, and a premium accessories brand reflects an audience that is professional, educated, and comfortable with technology.
Yes, Moneymacro produces YouTube Shorts alongside its long-form explainer videos. The channel uses Shorts to deliver quick takes on topics like inflation and interest rates, extending its reach beyond viewers who commit to full-length economics content.
Moneymacro is well-regarded for making global economic concepts — inflation, interest rates, sovereign debt, fiscal policy — accessible without dumbing them down. The channel's engagement rate runs well above the category median for news and education, which suggests the content resonates with viewers looking for substantive economic analysis rather than surface-level financial commentary.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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