United States
The Money Guy Show is a personal finance media brand built by certified financial planners Brian Preston and Bo Hanson, who operate as fee-only, fiduciary advisors — a credential they foreground deliberately to distinguish themselves from commission-driven financial entertainment.
Total Followers +0.7%
963K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
702K followers · 73% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.6K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +983 +0.1% | +0 +0.0% | +87 +0.1% | +1K |
| Last 30 days | +6K +0.9% | +946 +0.6% | +206 +0.2% | +7K |
| Last 90 days | +23K +3.2% | +5K +3.1% | +3K +2.6% | +30K |
| Last 365 days | +23K +3.2% | +5K +3.1% | +3K +2.6% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Money Guy Show is a personal finance media brand built by certified financial planners Brian Preston and Bo Hanson, who operate as fee-only, fiduciary advisors — a credential they foreground deliberately to distinguish themselves from commission-driven financial entertainment. The show originated as a podcast before expanding into a multi-platform operation anchored on YouTube, where it has grown to a substantial subscriber base. Their signature framework, the Financial Order of Operations (FOO), functions as the intellectual backbone of the channel: a ranked, step-by-step system for allocating money that gives viewers a repeatable decision-making structure rather than one-off tips. Recurring hashtags like #respectthefoo and #orderofoperations signal a community that has internalized this language, which is relatively rare in personal finance content.
The audience skews heavily male and spans a wide age range, with meaningful concentrations in both the 25–34 cohort building early wealth and the 45-and-older segment navigating pre-retirement decisions — a breadth that reflects content mixing foundational strategy with higher-net-worth scenario planning, as seen in posts framing retirement at multiple portfolio milestones. Engagement sits modestly above the category median, consistent with an audience that returns for reliable, education-driven content rather than viral moments. The sponsorship relationship with Monarch Money, a personal finance tracking app, fits the channel's tools-and-systems orientation and signals brand appeal to fintech companies targeting financially engaged adults. As the fiduciary-advisor-as-creator model gains credibility with audiences skeptical of influencer finance, The Money Guy Show is well-positioned to capture that demand across an increasingly multi-platform footprint.
The Money Guy Show sits squarely in the personal finance and wealth-building content category, making it a natural fit for fintech platforms, investment tools, tax software, retirement planning services, and financial education products. The channel's format—structured analysis, milestone-based retirement planning content, and actionable frameworks like the "order of operations"—attracts an audience with genuine intent around wealth accumulation rather than casual browsers, which tends to correlate with higher purchase authority and financial product receptivity. The audience is U.S.-dominant with meaningful secondary reach across the UK and Canada, giving sponsors strong coverage across anglophone financial markets. Content cadence is notably consistent, with daily uploads across YouTube and TikTok maintaining reliable audience touchpoints for sponsor messaging. Overall engagement sits above the category median, and elevated TikTok performance suggests effective short-form repurposing that extends campaign reach. Monarch Money, a personal finance tracking platform, has already executed a sponsored placement on the channel, validating its appeal to fintech brands targeting financially motivated, goal-oriented consumers actively in the wealth-accumulation phase—precisely the profile most valuable to banking, brokerage, and personal finance software advertisers.
Benchmark estimates for a creator at Moneyguyshow's tier (Mid, 963K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Money Guy Show is hosted by Brian Preston and Bo Hanson, both of whom are fee-only, fiduciary financial advisors. Unlike most personal finance creators, they bring real licensed advisory credentials to their content rather than being solely media personalities.
The Financial Order of Operations — commonly abbreviated as the FOO — is the Money Guy Show's signature step-by-step framework for prioritizing financial decisions in the right sequence, covering things like capturing employer matches before paying down debt and investing in the right accounts in the right order. The premise is that following a disciplined sequence prevents costly mistakes that trip up even high earners.
Respect the FOO is the Money Guy Show's rallying phrase urging viewers to follow the Financial Order of Operations faithfully rather than skipping steps or chasing shortcuts. It functions as both a community motto and a reminder that building wealth is a process, not a single decision.
A financial mutant is the Money Guy Show's term for someone who saves and invests at an exceptionally high rate — well beyond what the average American manages. The hosts use it as a badge of honor to celebrate the discipline required to build serious long-term wealth, and it has become a defining phrase inside their community.
Yes — Brian Preston and Bo Hanson are credentialed, fee-only fiduciary advisors, which means they are legally required to act in clients' best interests and do not earn commissions on financial products. This separates the Money Guy Show from the majority of personal finance content creators who hold no professional advisory designation.
The Money Guy Show has dedicated content to comparing retirement scenarios at $1M, $2M, $3M, and $5M in savings, walking through realistic withdrawal expectations and lifestyle trade-offs at each level. Their core argument is that the right number is personal and depends heavily on spending habits, retirement age, and tax efficiency rather than a single universal target.
The Money Guy Show publishes specific savings and net worth benchmarks tied to your age — showing what being on track to financial independence looks like at 25, 35, 45, and beyond. Their 2026 edition of this framework updates those milestones to reflect current costs of living and market conditions.
Monarch Money is a personal finance and budgeting app, and it is one of the named sponsors of the Money Guy Show as of 2026. The partnership fits naturally with the show's focus on giving viewers practical, actionable tools to track their finances rather than just theoretical advice.
Yes — Brian Preston and Bo Hanson run a fee-only registered investment advisory firm alongside the show, which means the Money Guy brand operates as both a media channel and the public face of an actual financial practice. This structure is relatively rare in the personal finance creator space and adds a layer of professional accountability to the content.
The Money Guy Show has built an audience of over 700,000 subscribers on YouTube, placing it among the larger independent personal finance channels in the United States. Their viewer base is notably broad, spanning young professionals in their twenties through pre-retirees over 45, with a strong male skew.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@moneyguyshow · YouTube
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