United States
The Money Guy Show is a long-running personal finance podcast and YouTube channel co-hosted by Brian Preston and Bo Hanson, both fee-only fiduciary financial advisors based in the United States.
Total Followers +0.5%
961K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
700K followers · 73% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.6K / IG post
Co-host Bo Hanson's fee-only advisory firm, Abound Wealth Management, crossed the ~$1 billion AUM mark — a notable business milestone for the show's parent operation.
The show opened a community-wide survey inviting their 'Financial Mutant' audience to share financial data, with results used in upcoming benchmark episodes.
Active since 2006, the Money Guy Show has now logged over 1,375 episodes, cementing it as one of the longest-running personal finance podcasts in the U.S.
Brian and Bo released original research surveying 1,000 millionaire households on habits, savings rates, and wealth-building behaviors — a notable original-research content play.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +97 +0.1% | +97 |
| Last 30 days | +4K +0.6% | +946 +0.6% | +206 +0.2% | +5K |
| Last 90 days | +22K +3.1% | +5K +3.1% | +3K +2.6% | +29K |
| Last 365 days | +22K +3.1% | +5K +3.1% | +3K +2.6% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Money Guy Show is a long-running personal finance podcast and YouTube channel co-hosted by Brian Preston and Bo Hanson, both fee-only fiduciary financial advisors based in the United States. Built over more than a decade, the show has earned a reputation for structured, evidence-based wealth-building guidance aimed at working professionals in active accumulation mode. Their signature "Financial Order of Operations" (FOO) framework — a prioritized sequence for deploying income and investments — has become the channel's defining content pillar, fostering a loyal community of self-described "FOO mutants" who apply the methodology to their own financial lives.
Money Guy Show sits squarely in the personal finance and wealth-building vertical, making it a natural match for fintech platforms, investment apps, insurance products, tax software, and fee-based financial services — categories where educated, action-oriented audiences drive conversion. The channel is anchored in practical wealth-building frameworks, age-based wealth benchmarks, and income-level analysis, attracting viewers actively seeking financial guidance rather than passive entertainment, which elevates sponsor message retention. The audience is predominantly U.S.-based and English-speaking, with meaningful secondary reach into the UK and Canada — a Tier-1 anglophone footprint well-suited to brands running North American or broader English-language campaigns. The male-skewed but mixed-gender composition and wide age spread, with particular strength in the working-adult cohort, aligns cleanly with products targeting wealth-accumulating professionals. Content cadence is effectively daily across YouTube, Instagram, and TikTok, giving sponsors consistent impression volume, and engagement runs above the category median — signaling an attentive rather than passive subscriber base. Monarch Money (August 2026) confirms the channel can activate fintech sponsorships credibly; adjacent opportunities in brokerage platforms, tax preparation software, and financial education products represent the most logical pipeline for future partnerships.
Benchmark estimates for a creator at Money-Guy-Show's tier (Mid, 961K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Money Guy Show is co-hosted by Brian Preston and Bo Hanson, both of whom are fee-only fiduciary financial advisors — not just media personalities. Preston founded the show, and Hanson joined as a co-host and partner, giving the channel a two-perspective approach to personal finance education that sets it apart from solo-host finance channels.
The Financial Order of Operations, abbreviated as the FOO, is the Money Guy Show's signature step-by-step framework for deciding which money moves to make first — covering essentials like employer matches and insurance before moving to taxable investing and wealth building. The core idea is that following the right sequence dramatically accelerates long-term wealth compared to guessing or jumping straight to investing without a foundation.
"Respect the FOO" is the Money Guy Show's recurring tagline encouraging followers to stick to the Financial Order of Operations rather than chasing shortcuts like individual hot stocks or trendy financial hacks. It frames disciplined, sequential money habits as the reliable path to wealth, which is the show's central philosophy.
Both Brian Preston and Bo Hanson are credentialed, fee-only fiduciary advisors, meaning they are legally obligated to act in clients' best interests and do not earn commissions from financial products. This professional standing separates the Money Guy Show from the majority of personal finance content creators who have no formal advisory credentials.
A fee-only fiduciary advisor charges clients directly for advice rather than earning commissions by selling products, and is legally bound to prioritize the client's interests. The Money Guy Show stresses this distinction repeatedly because much of the financial media and advice industry is built on commission-based models that can create conflicts of interest.
Monarch Money is a personal finance management platform that gives users a consolidated view of their accounts, spending, and financial goals. It aligns closely with the Money Guy Show's emphasis on deliberate financial tracking and planning, which is why the show has featured it as a named sponsor.
The Money Guy Show tackled this specific scenario directly, exploring what earning $65,000 per year at age 27 actually means for long-term wealth building. Their framework shifts the focus away from the income number itself and toward savings rate, investment habits, and making the most of employer benefits available at that salary level.
The Money Guy Show publishes regularly updated guides — including a 2026 edition — that lay out net worth and savings benchmarks people should be hitting at different ages to stay on a wealth-building trajectory. Rather than using a single generic rule of thumb, their approach factors in income levels and life stage to give more personalized targets.
The Money Guy Show distributes content in audio podcast format in addition to its primary YouTube presence, which makes episodes accessible for commuters and listeners who prefer audio over video. YouTube carries their largest audience — well over 700,000 subscribers — while the podcast extends their reach to different consumption habits.
The Money Guy Show is most active on YouTube, where they post full episodes, livestreams, and highlight clips, but they also maintain regular presences on Instagram and TikTok for shorter-form financial tips. YouTube is clearly their home base with the largest following, while their social channels amplify clips and reach younger audiences discovering the show.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@moneyguyshow · YouTube
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