Philippines
Mona Alawi is a Filipino-Moroccan personal-blog and lifestyle creator based in the Philippines, and the younger sister of mega-creator and actress Ivana…
Total Followers -0.1%
22.5M
Across Instagram, YouTube, TikTok
Primary Platform
3.5M followers · 15% of audience
Engagement
8.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $42K–$97K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +6K +0.2% | +0 +0.0% | +0 +0.0% | +6K |
| Last 30 days | -29850 -0.9% | +9K +0.4% | +0 +0.0% | -20896 |
| Last 90 days | +0 +0.0% | +20K +0.8% | +0 +0.0% | +20K |
| Last 365 days | +0 +0.0% | +20K +0.8% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mona Alawi is a Filipino-Moroccan personal-blog and lifestyle creator based in the Philippines, and the younger sister of mega-creator and actress Ivana Alawi. Much of her early audience growth came through appearances on her sister's YouTube channel, where Filipino viewers watched her grow up on camera through birthday vlogs, travel diaries, and family content. She has since built her own Instagram following into the multi-million range, leaning into GRWM clips, beauty looks styled by frequent collaborator Paul Unating, and slice-of-life captions like 'hello 21' that mark personal milestones for an audience that has effectively grown alongside her. She has also been open about managing diabetes, occasionally sharing what she eats in a day, which adds a relatable health-and-wellness layer to an otherwise glam-leaning feed.
Mona Alawi operates squarely in the beauty, lifestyle, and personal-blog lane, with content centered on GRWM glam, birthday and event looks, travel vlogs, and family-adjacent celebrity moments tied to sister Ivana Alawi. The visual focus on makeup artists, hair styling, and 'fresh' beauty routines makes her a natural fit for cosmetics, skincare, fragrance, fashion, and aspirational lifestyle brands, with secondary fits in travel, food (including health-conscious diabetic-friendly cooking), and entertainment. Her audience skews predominantly female and concentrated in the Philippines with a meaningful US diaspora tail, supporting both local FMCG activations and regional APAC campaigns. Instagram engagement runs well above category benchmarks on a consistent posting cadence, signaling active fan attention rather than passive reach — a profile that typically attracts beauty house and local telco/retail sponsorships.
Benchmark estimates for a creator at Mona Alawi's tier (Mega, 22.5M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
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Yes, Mona Alawi is the younger sister of Filipino actress and influencer Ivana Alawi. The two sisters frequently appear in each other's content, including vlogs like 'Singapore Day 1: Ivana Alawi is taking over my channel,' and Mona uses the hashtag #ivanaalawi on many of her posts.
Her full name is Mona Louise Alawi, which is reflected in her #monalouise hashtag. She goes by Mona Alawi publicly and posts under the handle @_monaalawi on Instagram and TikTok.
Mona Alawi turned 21 in 2025, which she celebrated with a 'hello 21' Instagram post. Her earlier YouTube content includes a 'GRWM For My 14th Birthday' video, giving fans a sense of how long she has been on social media.
Yes, Mona Alawi has openly talked about living with diabetes and has posted a 'What I Eat In A Day as a Diabetic' video featuring healthy, home-cooked meals. She uses her platform to share how she manages food and lifestyle as a young person with the condition.
Mona Alawi is based in the Philippines, and the bulk of her audience (roughly 6 in 10 followers) is Filipino. She also has a sizable U.S. following thanks in part to the global reach of the Alawi family.
Mona's YouTube channel has been dormant for several years, with her last upload roughly six years ago. She has effectively moved her main content to Instagram and TikTok under @_monaalawi, where she now posts lifestyle, makeup, and event content.
She often works with celebrity makeup artist Paul Unating, tagging him as @onlypaulunating and using hashtags like #paulunatingmakeup, #freshmakeuplook, and #angelicmakeup. Her glam looks for events and birthdays are typically credited to his team.
Yes, Mona attended the GUTS World Tour Manila stop and tagged her posts with #gutstourmanila. Concerts and red-carpet style events are a recurring theme in her recent Instagram feed.
Her Instagram is classified as a personal blog and centers on glam makeup looks, birthday and event GRWMs, travel with her sister Ivana, and lifestyle moments as a young Filipina celebrity. The audience skews heavily female (around 77%) and in the 18–34 age range.
Mona Alawi sits in the Mega creator tier, with several million followers on Instagram alone and millions more on her older YouTube channel. Her Instagram engagement runs well above the personal-blog category median, which is why brands treat her as a premium influencer in the Philippines.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@_monaalawi · Instagram
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