Philippines
Mona Alawi is a Filipino lifestyle and beauty creator whose following spans Instagram and TikTok, where she has built one of the more engaged audiences in Philippine social media.
Total Followers -0.0%
22.5M
Across Instagram, YouTube, TikTok
Primary Platform
3.5M followers · 15% of audience
Engagement
8.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $42K–$97K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -3811 -0.1% | +0 +0.0% | +0 +0.0% | -3811 |
| Last 30 days | -693 -0.0% | +0 +0.0% | +0 +0.0% | -693 |
| Last 90 days | -16977 -0.5% | +29K +1.2% | +0 +0.0% | +12K |
| Last 365 days | -16977 -0.5% | +29K +1.2% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mona Alawi is a Filipino lifestyle and beauty creator whose following spans Instagram and TikTok, where she has built one of the more engaged audiences in Philippine social media. Her content mixes accessible makeup tutorials — anchored by her recurring series flagged under the Tagalog-language hashtag referencing doing makeup together — with candid personal moments: birthday posts, concert attendance, and friendship content that keeps her feed feeling genuine rather than polished. The tone is conversational and relatable, aimed squarely at a young Filipino woman demographic, which explains both the platform preference (TikTok-first, with Instagram as her brand-facing window) and the remarkably high engagement rates that sit well above category norms for creators at her follower scale.
Her audience skews heavily female and concentrates in the 25–34 bracket, with a strong Philippine core supplemented by a meaningful Filipino diaspora presence in the United States and United Kingdom — a reach pattern common among Manila-based mega-influencers who export culture alongside content. Brand partnerships, including work with SHEGLAM, signal positioning in the affordable-to-mid-tier beauty and fashion space, where her audience's purchasing behavior aligns with accessible product categories. YouTube activity wound down years ago, suggesting a deliberate pivot toward short-form and Stories formats where her engagement compounds most effectively. At her current engagement trajectory and with Southeast Asian digital ad spend continuing to grow, Alawi is well placed as a go-to partner for beauty, fashion, and entertainment brands targeting young Filipina consumers both domestically and across the diaspora.
Mona Alawi reaches an audience concentrated in Philippines primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on Instagram runs around 8.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mona Alawi's tier (Mega, 22.5M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mona Alawi's paulunat makeup is a signature beauty aesthetic she's made famous through her TikTok and Instagram content, closely tied to the hashtag #paulunatingmakeup. It's one of her most recognized recurring content themes, drawing dedicated engagement from Filipino beauty fans who follow her specifically for this style.
Yes, Mona Alawi occasionally posts singing content alongside her beauty and lifestyle videos. She's captioned one clip "pwde na maging singer" — Filipino for "I could already be a singer" — and has tried trending audio formats like the Greg Heffley song on TikTok. Singing appears to be a casual creative outlet for her rather than a primary career direction.
Sophia Margarette To is one of Mona Alawi's closest friends, tagged directly in a post captioned "besties 4life." Candid friendship moments like these are a core part of Mona's personal blog-style content across TikTok and Instagram, which helps explain the strong loyalty she earns from fans.
Yes, Mona Alawi posted content connected to the Guts Tour in Manila, using the hashtag #gutstourmanila. Documenting major live events and concerts is a recurring thread in her lifestyle content, and her posts from high-profile shows typically draw strong engagement from her Filipino audience.
Mona Alawi's YouTube channel has been inactive for over six years, with her creative energy clearly redirected entirely to TikTok and Instagram. Her YouTube bio still points fans to her active social channels, suggesting the account now functions more as a redirect than a working content hub.
SheGlam, the makeup brand widely known for partnering with beauty influencers, appears in Mona Alawi's hashtag activity, indicating a brand association or sponsored collaboration. As one of the Philippines' top beauty content creators — with engagement running well above the category median — she's a natural fit for international makeup brand partnerships.
Mona Alawi posted content using the hashtag #fate_in_newclarkkity, suggesting she attended an event called Fate held at New Clark City in the Philippines. Covering notable live gatherings and local events is a consistent part of her personal lifestyle content across platforms.
Mona Alawi is 21 years old, as reflected in her own TikTok bio and a birthday post captioned "hello 21 ❤️." She built her multi-million follower audience largely during her teenage years, making her one of the youngest Mega-tier creators in the Philippine social media landscape.
Mona Alawi has well over 16 million followers on TikTok, which is her largest platform and where she remains most active. When combined with her Instagram and YouTube audiences, her total reach sits above 22 million, placing her firmly in the Mega influencer tier.
Mona Alawi is one of the Philippines' most recognized social media celebrities, with the majority of her audience based there and an engagement rate that runs multiple times above the category industry median. That level of active fan response — well beyond what typical Mega accounts earn — points to genuine cultural relevance rather than just accumulated follower numbers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@_monaalawi · Instagram
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