Canada
Momwell is a Canadian maternal mental health platform founded by Erica Djossa, a registered psychotherapist who built an educational community around the psychological realities of motherhood before expanding into direct clinical care.
Total Followers -0.1%
389K
Across Instagram
Primary Platform
389K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.8K–$14K / IG post
The platform expanded its clinical services beyond therapy to include virtual ADHD assessments for mothers, broadening its reach across North America.
A standalone app at app.momwell.com now lets users track mood, measure invisible load, and build emotional wellbeing plans — separate from the therapy client portal.
After previously hosting on Libsyn, Simplecast, and Megaphone, the show moved its RSS feed to ART19 in September 2025.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 388,539 | -427 | 1.5% | 5.6 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -39 -0.0% | +0 +0.0% | +0 +0.0% | -39 |
| Last 30 days | -427 -0.1% | +0 +0.0% | +0 +0.0% | -427 |
| Last 90 days | -1127 -0.3% | +0 +0.0% | +0 +0.0% | -1127 |
| Last 365 days | -1127 -0.3% | +0 +0.0% | +0 +0.0% | -1127 |
Daily follower snapshots from CreatorDB's longitudinal index.
Momwell is a Canadian maternal mental health platform founded by Erica Djossa, a registered psychotherapist who built an educational community around the psychological realities of motherhood before expanding into direct clinical care. The content covers burnout, mental load, postpartum identity shifts, PMDD, and parenting stress — topics that were largely underserved by mainstream wellness media when the brand emerged. What distinguishes Momwell from pure creator accounts is its dual identity: it functions simultaneously as an Instagram-native media brand and an actual therapy practice, offering ADHD assessments and mental health services across more than fifteen U.S. states and several Canadian provinces, with in-network insurance coverage in major states including California, New York, and Texas.
Momwell occupies the mental health and maternal wellness space, making it a natural fit for brands in women's health, telehealth, ADHD management tools, parenting, and productivity categories. The channel's dual focus on clinical services—therapy and ADHD assessments across multiple US states and Canadian provinces—and lived-experience content on mental load and PMDD positions it credibly for supplement brands targeting hormonal or cognitive health, family organization apps, and direct-to-consumer mental health platforms. The audience is overwhelmingly female and concentrates in the millennial core, delivering high purchasing-power demographics actively seeking solutions in health and parenting verticals rather than passive browsers. The US accounts for the lion's share of reach, making this an efficient buy for brands with North American market priorities, particularly those operating in states where Momwell already has clinical infrastructure. Engagement sits at category median, indicating a stable, community-driven following rather than algorithmically inflated spikes. A confirmed partnership with Skylight—a family organization app—demonstrates the creator's appetite for integrating practical lifestyle tools into content. The clearest pipeline for future deals runs through ADHD productivity apps, women's wellness supplements, and mental health or telehealth platforms seeking clinically credible voices.
Benchmark estimates for a creator at Momwell's tier (Mid, 389K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Momwell is in-network with insurance in several US states, including California, New York, Texas, Florida, Illinois, Virginia, and Pennsylvania. This is one of the features that sets them apart from many online therapy platforms, making mental health support more financially accessible for women.
Momwell provides ADHD assessments in over 15 US states, with in-network insurance coverage available in states like California, New York, Texas, Florida, and Illinois, among others. They also serve clients in more than five Canadian provinces, reflecting their Canadian roots.
Momwell is an actual clinical platform, not just a content creator — they connect women with real therapists and provide ADHD assessments across more than 15 US states and multiple Canadian provinces. Their social media presence is used to educate and funnel women toward those services.
Despite the name, Momwell describes itself as therapy for women broadly, covering conditions like ADHD, PMDD, and mental load that affect women at many life stages — not just mothers. Their audience skews heavily toward women in their mid-twenties to mid-forties.
Yes, PMDD (Premenstrual Dysphoric Disorder) is one of the specific conditions Momwell addresses alongside ADHD and parenting stress. PMDD causes severe mood and physical symptoms in the days before menstruation, and Momwell treats it as a legitimate mental and hormonal health concern rather than just 'bad PMS.'
Mental load refers to the invisible cognitive work of managing a household — tracking appointments, anticipating needs, and coordinating family life — that disproportionately falls on women. Momwell covers this topic because chronic mental load is a major driver of burnout and anxiety among the mothers and women they serve.
Yes, ADHD assessments for adult women are a core part of what Momwell offers, available across more than 15 US states and several Canadian provinces. Adult women are frequently missed or misdiagnosed with ADHD, and Momwell specifically targets that gap in the healthcare system.
Momwell has collaborated with Skylight, a shared family calendar and household organization app. The partnership is a natural fit given Momwell's focus on mental load and the invisible labor of managing family schedules, as Skylight is designed to distribute that burden more evenly.
Yes, Momwell serves clients in more than five Canadian provinces, which reflects the platform's Canadian origins. This cross-border coverage makes it relatively rare among therapy platforms, which typically focus exclusively on the US market.
Momwell is a Canadian-founded platform, though the vast majority of their audience and client base is in the United States. They operate therapy and ADHD assessment services across both countries, spanning more than 15 US states and multiple Canadian provinces.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@momwell · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.