United States
Mommailena is a creator with a presence on Instagram (612,257 followers), TikTok (437,400 followers), based in United States.
Total Followers +0.2%
1M
Across Instagram, TikTok
Primary Platform
YouTube
612K followers · 58% of audience
Engagement
7.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.2K–$21K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +262 +0.1% | +0 +0.0% | +262 |
| Last 30 days | +367 +0.1% | +2K +0.4% | +0 +0.0% | +2K |
| Last 90 days | +9K +1.4% | +14K +3.3% | +0 +0.0% | +23K |
| Last 365 days | +9K +1.4% | +14K +3.3% | +0 +0.0% | +23K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mommailena is a creator with a presence on Instagram (612,257 followers), TikTok (437,400 followers), based in United States. Their content sits in the food & cooking space. Their YouTube bio reads: "“We’re Moms, Not Chefs”♥️ 📺Featured Monthly • NBC CT Live! Cookbook Author | Next Level Chef S4 2.4M+ community ✨ MGMT: ilena@talent.influencers.com". The full audience and engagement breakdown is below.
Mommailena reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Mommailena offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mommailena's tier (Macro, 1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Mommailena appeared on Season 4 of Next Level Chef, the prime-time cooking competition on FOX hosted by Gordon Ramsay. The appearance brought her mom-friendly cooking perspective to a national TV audience and significantly elevated her profile beyond social media.
'We're Moms, Not Chefs' is Mommailena's brand tagline and the core philosophy driving her content — she creates food for real moms who want to cook great meals without professional training. It's a direct signal that her recipes are approachable and designed for busy family life, not fine dining.
Mommailena's first name is Ilena — her handle is a play on 'Mama Ilena,' blending her identity as a mom with her given name. Her management contact also uses the name Ilena, confirming it across both her personal and professional presence.
Yes, Mommailena is a published cookbook author, adding a traditional print credit to her digital career. The cookbook fits directly within her 'We're Moms, Not Chefs' brand, focusing on accessible, everyday home cooking for families rather than restaurant-style technique.
Yes, Mommailena is a monthly recurring feature on NBC CT Live, a Connecticut NBC affiliate morning program. A regular monthly television slot is relatively uncommon for food creators and marks her as an established regional media personality well beyond her social platforms.
Yes, Mommailena runs a podcast as part of her content lineup, which includes interviews alongside her recipe-driven posts. Based on her content signals, the podcast appears to branch beyond cooking into broader mom-life and lifestyle conversations.
Mommailena specializes in everyday comfort food — easy recipes, pastries, sandwiches, salads, mashed potatoes, and desserts are staples of her feed. Her style is deliberately unpretentious and practical, built around making home cooking feel doable for parents rather than aspirational or intimidating.
Mommailena is based in the United States, with her regular monthly appearances on NBC CT Live pointing strongly to a Connecticut base. Her content also frequently references New York City, suggesting she operates throughout the broader tri-state area.
Mommailena's combined community across Instagram, TikTok, and YouTube has surpassed 2.4 million — a figure she highlights directly in her own bios. Her engagement on both Instagram and TikTok runs well above the category median, meaning her audience is genuinely active rather than a passive number.
Mommailena posts consistently on Instagram, TikTok, and YouTube, keeping her content active across all three. Her TikTok engagement in particular far outpaces category norms, making short-form video a clear strength within her broader multi-platform presence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mommailena · YouTube
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