United States
Molly Baz built her public profile as a senior food editor at Bon Appétit, where her on-camera presence in the magazine's YouTube cooking videos earned her a devoted following well before she went independent.
Total Followers +0.6%
1.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
156K followers · 14% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
Baz teamed up with popular non-toxic cookware brand Our Place to launch a limited-edition kitchen collection, further expanding her footprint in the culinary lifestyle space.
Ayoh, Molly Baz's line of boldly flavored mayonnaises, closed a $4.5M seed round led by Imaginary Ventures and secured a nationwide Whole Foods Market rollout — its first major national retail partnership.
Adding to her growing portfolio of food businesses, Baz opened Face Plant, a vegan fast-food concept, continuing her pivot from creator to multi-brand entrepreneur.
Baz publicly shared her experience losing her home in the January 2025 LA wildfires, writing about the aftermath and how she's navigating rebuilding her life.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.1% | +230 +0.2% | +1K |
| Last 30 days | +0 +0.0% | +6K +0.7% | +942 +0.9% | +7K |
| Last 90 days | +1K +0.7% | +10K +1.1% | +3K +2.6% | +13K |
| Last 365 days | +1K +0.7% | +10K +1.1% | +3K +2.6% | +13K |
Daily follower snapshots from CreatorDB's longitudinal index.
Molly Baz built her public profile as a senior food editor at Bon Appétit, where her on-camera presence in the magazine's YouTube cooking videos earned her a devoted following well before she went independent. After departing Bon Appétit, she channeled that momentum into a standalone brand anchored by two New York Times bestselling cookbooks — Cook This Book and More Is More — and a YouTube cooking show called Hit the Kitch. Her content style is deliberately unpretentious: high-flavor recipes delivered with irreverence, a running obsession with sandwiches, and an unapologetic affection for mayonnaise. She has also extended into adjacent ventures including a wine label and a subscription-based recipe club, signaling an entrepreneurial approach that goes well beyond the typical creator playbook.
Her audience skews female and spans a wide adult age range, with meaningful representation from the 25–44 bracket and a substantial 45-plus segment — demographics that align closely with cookbook buyers and home cooks rather than trend-chasing food content consumers. Instagram is her highest-reach platform and the engine of her brand partnerships, with rate cards that reflect genuine macro-tier demand. Sponsored work with brands like Harmless Harvest and commissions from Apple Creator Studio suggest she is positioned at the intersection of premium food culture and lifestyle — attractive to wellness-adjacent beverage, food, and kitchen brands. As the subscription club and wine label mature alongside her publishing output, Baz appears to be building durable intellectual-property infrastructure rather than relying solely on platform growth.
Mollybaz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Harmless Harvest. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Mollybaz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mollybaz's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hit the Kitch is Molly Baz's original cooking show on her YouTube channel, built around teaching viewers real technique alongside recipes, drinks, and her signature humor. It launched as the centerpiece of her independent YouTube presence and is designed to make cooking feel genuinely fun rather than purely instructional.
Molly Baz has written two New York Times bestselling cookbooks — Cook This Book and More Is More. Both carry her hallmark tone of bold, technique-driven home cooking delivered with a lot of personality, and their bestseller status helped cement her reputation well beyond the food-creator world.
The Club is Molly Baz's paid subscription community, available through mollybaz.com, where members receive weekly recipes and access to monthly hosted events. It's a direct-to-fan model that lets her most dedicated followers get more content and a closer connection than what she posts publicly on social media.
Yes — Molly Baz was a senior food editor at Bon Appétit and became one of the most recognizable faces of the magazine's hugely popular YouTube test kitchen videos. She left Condé Nast alongside several other test kitchen personalities following a widely reported pay equity controversy at the company, and has since built her own independent cooking brand.
Molly Baz is a vocal champion of mayonnaise as a serious cooking ingredient — not just a sandwich spread but a fat for searing, a binder, and a flavor-builder across all kinds of dishes. The "mayo mama" label has become one of her most recognizable identifiers across her TikTok profile and cookbook content.
Beyond her cookbooks and subscription club, Molly Baz is behind several food and drink ventures including Eat Ayoh, Drink This Wine, and Eat Faceplant, all promoted through her Instagram. This multi-brand approach signals her ambition to build a full food lifestyle company rather than operate purely as a content creator.
Yes — Molly Baz has created Apple Creator Studio-commissioned content, including a behind-the-scenes look at how she develops and films a recipe video. The partnership reflects her standing as a polished, Macro-tier creator whose production style attracts major technology and lifestyle brands.
Cook This Book is Molly Baz's debut cookbook and her first New York Times bestseller, organized around teaching foundational cooking techniques rather than just presenting a recipe collection. It's known for its playful, conversational design and for being genuinely useful to home cooks who want to understand why things work in the kitchen — not just follow steps.
Yes — Molly Baz self-describes as a "sando freak" on TikTok, and sandwiches are a recurring and enthusiastic theme across her content. Her approach typically involves careful layering, bold condiments, and the kind of over-the-top attention to detail she brings to everything she cooks.
Harmless Harvest, the organic coconut water brand, is a named sponsor of Molly Baz's YouTube content. The partnership fits naturally with her food lifestyle audience, which skews toward viewers who care about quality ingredients and what they're putting in their bodies.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@mollybaz · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.